When you join Sallie Mae, you become a champion for all students.

We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

Job Title: Associate, Digital Marketing

What You'll Contribute

The Associate, Digital Marketing will support the execution and optimization of paid search, display, YouTube, and social media advertising campaigns. This role focuses on leveraging data-driven insights to achieve exceptional performance across digital channels, contributing to the growth and success of the organization.

What You'll Do

• Assist in the execution of digital marketing campaigns across various channels, including Search Engine Marketing (SEM), social media, email marketing, video and display advertising.
• Conduct daily bid monitoring and adjustments to maximize ROI.
• Collaborate with senior team members to analyze and report on campaign performance metrics, including CTR, CPC, ROAS, and other KPIs, providing actionable recommendations.
• Execute daily performance analysis and budget pacing/monitoring to ensure effective spending.
• Manage audience targeting and segmentation strategies.
• Perform search terms keyword mining, competitive auction insights analysis, and ad copy optimization to enhance campaign effectiveness.
• Develop and implement strategies for test planning, performance reporting, and seasonal research.
• Proactively monitor account alerts, QA processes, and implement improvements to workflows.

The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role.

What You Have

Minimum education, skills and experience required.

• 1-2 years of experience in digital marketing, paid media, or a related field.
• Strong analytical skills with expertise in Excel, including advanced functions such as v-lookups and pivot tables.
• Familiarity with digital marketing best practices and tools, such as Google Ads, Meta Ads Manager, and analytics platforms.
• Excellent organizational skills and an eye for detail to maintain accuracy in performance reporting.
• Effective written and verbal communication skills with the ability to present insights clearly.

Preferred education, skills and experience required.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with keyword research tools, budget pacing, and campaign testing strategies.
• Knowledge of landing page optimization techniques and remarketing strategies.

The Americans with Disabilities Act

The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the “essential functions” of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function.

Feeling your best helps you do your best:

Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).

• Competitive base salaries 

• Bonus incentives 

• Generous PTO, Floating Holidays and 12 Federal Holidays observed

• Support for financial-well-being and retirement 401k with employer match

• Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more

• Employer paid short-term/long-term disability and basic life insurance  

• Flexible hybrid working arrangements.

• Paid parental leave and adoption reimbursement programs

• Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware) 

• Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives

• Tuition Reimbursement and Family Scholarship Programs

• Career development and training opportunities

Not the right fit?  Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here to view the U.S. Pay Transparency Policy, here for federal job applicant notices, and here to view the California Employee Privacy Notice.

Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.