Job details

Content Producing Manager

Get a free resume review

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

What you get to do in this role:

Support the creative ideation and delivery of a target account experience strategy to support ABM growth initiatives across our key accounts.
Partner with ABM leads in the field to design & execute 1:1, 1:few, and broad-based marketing initiatives across different channels to meet pipeline requirements
Evaluate, select and manage vendors and agencies with expertise to help us scale and deliver on our experience strategy to translate goals into deliverables
Partner with our brand team and be the 'guardian angel' to ensure an on-brand look and feel is successfully implemented across projects, and maintain consistency across all channels
Partner with teams to develop inspiring, strategic, & effective messaging
Stay on top of the competitive design landscape to better understand brand objectives, target markets, and industry trends
Proactively engage with the direct and indirect sales and field marketing teams to coordinate, communicate, and optimize the impact of channels
Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes to deliver the right message, to the right person at the right time

Qualifications

To be successful in this role you have:

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
Ability to build and manage program key dependencies to drive the desired outcomes
Relationship building: Must be able to quickly establish senior executive level relationship and trust
Writing Skills: Ability to review/edit content with opinion and writing skills
Leadership and influence: Ability to help lead, guide and influence across the company to develop and deliver to video plan and common objectives
Proven track record of planning, executing and delivering commercial goals through integrated marketing campaigns.
Attention to detail and discipline to follow established policies and processes.
Strategic thinker / problem solver.
Experience working in fast paced work environments, managing multiple projects simultaneously.
The ideal candidate will have a curious mind, with an appetite to learn new things.
Strong team player able to think and plan strategically with a bias toward execution.
Expert knowledge of Adobe Creative Suite, specifically Premiere and After Effects (Photoshop and Illustrator a plus)
Candidate should have 7-10 years of marketing experience in high technology.
Able to guide and lead great creative work from concept to execution. Not afraid to brainstorm, design, write and craft creative
A portfolio featuring a wide range of creative and integrated campaigns, a diversity of ideas, and approaches to problem solving.
Hands-on data and analytics experience using CRM and/or marketing automation software required.
Experience managing a high volume of creative and campaigns simultaneously.
Experience managing 1:1, 1:few, and 1:many campaigns.
A strong desire to be challenged and constantly improving and adapting skills.
Experience working with sales, partners, and customers.
Strong leadership qualities, interpersonal skills, time management, presentation, and communication skills.
Experience managing budgets and respect for company spending processes.
Adaptability and quick thinking for times when projects change, timelines shift, or scopes vary. Knowledge around how to navigate these situations and ability to mitigate issues as they arise.

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $111,700-$195,500, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

ServiceNow Glassdoor Company Review

4.5

ServiceNow DE&I Review

4.6

CEO of ServiceNow

Bill McDermott

Approve of CEO

Average salary estimate

$153600 / YEARLY (est.)

min

max

$111700K

$195500K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Content Producing Manager, ServiceNow

At ServiceNow, we’re on a mission to make the world work better for everyone, and we're looking for a passionate Content Producing Manager to join our vibrant team located in Santa Clara, California. In this fun and dynamic role, you'll immerse yourself in creating and delivering engaging content strategies that support our Account-Based Marketing (ABM) initiatives. You’ll be collaborating closely with ABM leads to design and execute targeted marketing campaigns that resonate with a variety of audiences, whether that's through unique 1:1 strategies or broader initiatives. Your keen eye for branding will help maintain our distinctive voice and style, ensuring everything we produce aligns with our brand objectives. You'll have the opportunity to leverage AI in your creative processes, whether it’s automating workflows or analyzing insights to propel our messaging further. We value creativity and innovation, so you should feel excited about brainstorming fresh ideas and crafting compelling narratives. Your strong communication skills and strategic mindset will be key as you work alongside sales and field marketing teams to enhance the effectiveness of our campaigns. With 7-10 years of marketing experience, a robust portfolio, and expertise in Adobe Creative Suite, you’ll have the tools to lead exciting creative projects from conception to execution. If you’re eager to grow alongside a forward-thinking company and love the thrill of dynamic challenges, come join us at ServiceNow where your contributions can truly make a difference!

Frequently Asked Questions (FAQs) for Content Producing Manager Role at ServiceNow

What responsibilities does the Content Producing Manager have at ServiceNow?

As a Content Producing Manager at ServiceNow, your key responsibilities will include supporting the creative ideation and execution of account experience strategies that align with our ABM growth initiatives. You’ll be working with ABM leads to develop multi-channel marketing campaigns, managing relationships with vendors, and ensuring brand consistency across all projects. Additionally, you’ll stay informed about industry trends and evaluate opportunities to enhance our marketing effectiveness.