Product Marketing Manager

The Product Marketing Manager at SevenRooms is responsible for guiding the growth and adoption of our Marketing and Guest Experience products. You'll create business cases for new features, develop and execute growth plans, and collaborate with cross-functional teams to design go-to-market strategies, ensuring that customer voice is integrated throughout product development.

To be considered for the Product Marketing Manager position at SevenRooms, candidates should have at least 3 years of B2B product marketing experience. It’s also important to possess strong communication skills, experience in cross-functional collaboration, and a curiosity for exploring customer trends within the hospitality industry.

A typical day for a Product Marketing Manager at SevenRooms involves collaborating with various teams to review product requirements, strategizing for market launches, managing beta tests, and analyzing data, all while crafting engaging narratives to communicate product value both internally and externally.

At SevenRooms, the culture is innovative, collaborative, and customer-centric. As a Product Marketing Manager, you’ll work alongside passionate marketers and product teams dedicated to transforming the hospitality experience. Plus, the company emphasizes professional development and employee well-being with various programs and benefits.

SevenRooms offers a range of supportive measures for personal and professional growth, including a Fresh Start Program for new hires, financial support for continued education, and regular goal-setting with managers to ensure your career aspirations are met while contributing to the company’s success.

When answering this question, structure your response by outlining the product's features, your role in developing go-to-market strategies, and the results achieved. Highlight the collaborative efforts with cross-functional teams and how customer feedback shaped the campaign.

Demonstrate your analytical skills by discussing specific metrics you track and how these insights inform your marketing decisions. Provide examples of how data contributed to the success of a marketing initiative, leading to increased user adoption or revenue.

Share your approaches to market research, such as surveys, interviews, and competitive analysis. Discuss how you translate research findings into actionable insights that shape product development and positioning strategies.

Explain your process of gathering feedback from stakeholders, analyzing market trends, and aligning features with overall business goals. Emphasize the importance of balancing customer needs with strategic growth.

Illustrate your collaborative approach by detailing how you coordinate with product, sales, and customer support teams to ensure alignment on messaging, timing, and resource allocation. Provide examples of successful campaigns that resulted from effective cross-team collaboration.

Highlight your commitment to customer-centricity by explaining how you gather and analyze feedback to inform product improvements and marketing messaging, ensuring that the voice of the customer is embedded in every initiative.

Mention specific sources you follow, such as industry publications, blogs, and conferences. Discuss how staying informed helps you identify opportunities for innovation and adapt marketing strategies accordingly.

Discuss your involvement in beta testing processes, including how you recruitment users, gather feedback, and analyze results to refine product features before launch. Share any specific successes or lessons learned from past experiences.

Demonstrate your time management skills and ability to prioritize tasks effectively, utilizing tools or methodologies you prefer. Highlight specific instances where you successfully delivered results despite challenges.

Convey your genuine interest in SevenRooms by discussing its mission to empower hospitality professionals. Mention aspects of the company culture or specific products that resonate with you, demonstrating that you've done your research.