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Sr. Marketing Manager - Shawgrass

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Job Title

Position Overview

The Marketing Manager, Shawgrass, is responsible for marketing development, execution and measurement focused on growing the market share and profitability of the brand across channels. The role supervises and executes marketing activities and must develop a strong understanding of the business + competitive companies/products and the target consumer. As a leader within the organization, the candidate must have the skill set and experience necessary to make sound business decisions, set strategic direction and influence internal/external stakeholders to execute a strategy.

Primary Responsibilities

Define, execute and measure complex marketing and merchandising strategies effectively supporting Shawgrass across different distribution channels
Manage multiple projects from concept to completion to ensure timelines and budgets are met
Highly collaborative role requiring strategic influence with product category teams, product design, sales and other marketing team members
Conduct and leverage market research and put it to work for the brand. Identify gaps in research and work with internal stakeholders to obtain and leverage
Develop and oversee marketing materials relevant to the desired audience, including but not limited to national sales force, wholesale distribution, retail customers, and pro installer channel
Tradeshow development and execution
Understand and align marketing deliverables with message, imagery, and product for tangible and digital platforms
Effectively communicate marketing initiatives to internal and external audiences + customers
Drive brand consistency through all marketing activities
Effectively identify KPIs and measure marketing tactics, optimize as needed
Positively represent Shaw’s culture and values when engaging with customers
Help with marketing initiatives/projects on the Shaw Turf business as needed

Requirements:

4-year degree
5+ years of marketing, communications, or relevant experience
Multitasking and managing complex workload ability
Agile mindset
Proven interpersonal and leadership skills

Preferred:

Knowledge of graphic design programs and principles
knowledge of social media strategies and techniques
Experience working in a high pressure, deadline driven environment

Core Competencies:

Create Strategic Plan
Make Effective Decisions
Influence Others
Drive Results
Deliver Compelling Communication
Demonstrate Good Judgement
Build Trusting Relationships

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, gender identity, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

Average salary estimate

$90000 / YEARLY (est.)

min

max

$80000K

$100000K

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What You Should Know About Sr. Marketing Manager - Shawgrass, Shaw Industries

If you're an experienced marketing professional looking for an exciting opportunity, look no further than the Sr. Marketing Manager position at Shawgrass in beautiful Calhoun, Georgia. This role is at the forefront of driving the market share and profitability of the Shawgrass brand. As a key player in the team, you'll take the lead in developing, executing, and measuring innovative marketing strategies across various channels. Your track record of making sound business decisions will be critical as you work collaboratively with product category teams, sales, and other marketing personnel. To succeed, you'll need a strong grasp of market research and a knack for identifying gaps to inform your strategy. Managing multiple projects from concept to completion while ensuring timelines and budgets are met will be part of your daily routine. You'll create and oversee marketing materials aimed at diverse audiences, including national sales forces, wholesale distributors, and retail customers. Your role will also involve showcasing Shawgrass at tradeshows, communicating initiatives to internal and external customers, and driving brand consistency across all marketing activities. We're looking for someone with excellent communication skills and a passion for the Shaw culture and values. If you have a minimum of five years of relevant experience and a four-year degree, plus an agile mindset and leadership skills, you could be just the right fit. Join Shawgrass and help shape the future of marketing in an engaging environment that values diversity and inclusion.

Frequently Asked Questions (FAQs) for Sr. Marketing Manager - Shawgrass Role at Shaw Industries

What are the primary responsibilities of the Sr. Marketing Manager at Shawgrass?

The Sr. Marketing Manager at Shawgrass is responsible for defining, executing, and measuring complex marketing strategies that support the brand across various distribution channels. This includes managing projects from concept to completion, conducting market research, developing marketing materials for diverse audiences, and maintaining brand consistency.