Paid Media (Remote)

As a Paid Media Strategist at Simera, your primary responsibilities will include developing and executing multi-channel paid media strategies aligned with client goals, conducting audience analysis for better targeting, managing day-to-day campaign execution, and analyzing performance metrics to provide actionable insights. You'll also collaborate with creative and analytics teams and stay updated on industry trends to ensure the success of the media campaigns.

To be considered for the Paid Media Strategist role at Simera, you should have a resume in English reflecting at least 3 years of experience in paid media planning and buying, ideally within marketing or advertising agencies or the healthcare sector. Fluency in English at a C1 or C2 level is also required, along with hands-on experience with platforms like Google Ads and Meta Business Suite.

In the Paid Media Strategist role at Simera, you'll manage campaigns across various platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic channels. Understanding these platforms will be crucial as you tailor your strategies to meet client-specific needs and target audiences effectively.

At Simera, we believe in the power of continuous learning. As a Paid Media Strategist, you will have access to resources that help you stay current with new marketing strategies, platform updates, and technology trends. This includes attending webinars, workshops, and engaging with industry experts to enhance your skill set.

Simera offers a dynamic and collaborative remote work environment. As a Paid Media Strategist, you'll engage in frequent communication with team members and clients to strategize effectively, making it an ideal setting for those who thrive in collaborative and innovative atmospheres while maintaining flexibility.

When answering this question, provide specific examples of campaigns you've managed, focusing on objectives, budgets, and results achieved. Be sure to also mention your familiarity with keywords, ad copywriting, and performance tracking.

Discuss your process for identifying different audience segments based on demographics, interests, and behaviors. Describe how you use data to inform your strategies and drive better targeting in campaigns.

Talk about key performance indicators (KPIs) such as CTR, conversion rate, ROI, and CPC. Explain how these metrics help you evaluate performance and adjust strategies accordingly.

Provide a detailed example, indicating what specific changes you made, the data that guided your decisions, and the outcomes that followed. This illustrates your analytical skills and proactive nature.

Explain your process for understanding client objectives through meetings and research, and how you incorporate this feedback into your campaign strategies to meet or exceed their expectations.

If applicable, detail your hands-on experience with programmatic platforms—highlight any successful campaigns and the strategies you employed to optimize performance.

Discuss your habits of reading industry blogs, participating in webinars, and networking with other professionals to stay informed about changes and innovations in the digital marketing landscape.

Explain how you track expenditure, allocate budgets across channels, and adjust spending based on performance data. It's crucial to show your understanding of ROI here.

Describe your approach to such situations, emphasizing communication, transparency, and using feedback as a constructive tool for improvement in future campaigns.

Detail an attribution model you've applied (e.g., first-click, last-click, multi-touch) and explain its impact on your campaign reporting and decision-making processes.