Director of Global Growth Marketing
About Smartcat
Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises.
Smartcat is uniquely positioned within the $100+ billion multilingual content industry, which is currently served by tens of thousands of agencies. This results in a highly fragmented and inefficient supply chain, high costs, unacceptable turnaround times, and quality issues. Using highly qualified internal resources to translate or create multilingual content (insourcing) solves the quality problem for enterprises, but if done manually, it can't solve for scalability, high cost, and slow turnaround.
Smartcat changes the ROI equation in favor of insourcing with its Language AI platform for enterprise end-users. It delivers high-quality, instantaneous AI translations or generates new content in any language by tapping into a customer-specific multilingual content library. The AI output is further refined through human editing by the client's internal reviewers or experts from the Smartcat's embedded global marketplace of linguists and content editors. This AI output continuously improves through the editing feedback loop, ensuring consistent and customer-tailored results.
More than 1,000 global companies including ~20% of the Fortune 1,000 trust Smartcat to communicate their innovations and ideas all over the world.
As a dynamic Series C company, Smartcat is growing at 130% YoY, thanks to the high and quick ROI it delivers to global enterprises. It's well-funded by notable VCs, and is capital efficient, offering a unique blend of hyper-growth potential with downside protection and the capacity for long-term planning and strategy.
At Smartcat, we are on a mission to create a world where there is equal access to global innovations & ideas. To accelerate our next phase of growth, we’re seeking a Director of Global Growth Marketing to lead our demand generation, acquisition, and revenue growth initiatives.
In this role, you’ll have the opportunity to shape and scale a high-impact growth marketing function, drive data-backed decision-making, and work closely with product and sales to accelerate Smartcat’s go-to-market success. If you’re passionate about thinking AI-native, building scalable growth engines, leading world-class teams, and turning marketing into a predictable revenue driver—this is the role for you.
The ideal candidate is both strategic and hands-on, able to execute high-impact campaigns while building and leading a team that delivers measurable business outcomes. This role reports directly to the VP of Global Marketing.
OUTCOMES:
In this role, you will:
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Build and execute multi-channel demand generation strategies (paid, organic, ABM, web, and lifecycle) that drive a predictable pipeline and revenue.
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Increase conversion rates across the funnel, optimizing website experiences, landing pages, and nurture flows.
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Scale performance marketing programs to drive high-quality lead acquisition while improving CAC and ROI.
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Implement marketing automation and lifecycle marketing strategies that drive engagement, retention, and expansion.
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Align marketing with sales and revenue teams to accelerate deal velocity and maximize marketing’s impact on revenue.
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Develop a scalable reporting and analytics framework to measure performance and continuously optimize growth efforts.
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Lead and mentor a high-performing growth marketing team, fostering a customer-obsessed, results-driven, and relentlessly innovative culture.
HOW YOU’LL RAMP:
By Day 30...
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Gain deep knowledge of Smartcat’s product, ICP (Ideal Customer Profile), and GTM strategy.
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Evaluate existing demand generation, performance marketing, and lifecycle programs to identify key opportunities.
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Align with Sales, RevOps, and Product teams on revenue goals, ICP segmentation, and pipeline challenges.
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Conduct a full-funnel audit (website, paid media, lead nurturing, attribution, reporting).
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Establish early wins—quick impact adjustments to increase conversions or improve paid media performance.
By Day 60...
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Develop a growth roadmap outlining key pipeline acceleration initiatives and performance marketing optimizations.
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Implement early-stage testing & experimentation (landing page variations, audience segmentation, retargeting refinements).
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Define key growth metrics and dashboards to ensure full visibility into marketing performance.
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Begin refining ABM and targeted paid media strategies for priority segments.
By Day 90...
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Roll out first major demand generation campaigns, including ABM, paid media expansion, and improved lead nurturing workflows.
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Deliver a clear roadmap for scalable growth, aligned with revenue goals and product strategy.
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Implement CRO strategies across the website, ensuring that landing pages and marketing flows are optimized for pipeline acceleration.
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Ensure team alignment and execution efficiency, building a high-impact growth marketing function that consistently delivers measurable business outcomes.
WHAT YOU’VE ACCOMPLISHED:
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8+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.
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Proven track record of scaling pipeline and revenue through data-driven marketing strategies.
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Expertise in multi-channel marketing (ABM, paid media, content, email, in-product, etc.).
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Strong analytical mindset—proficiency in marketing analytics, attribution modeling, and performance optimization.
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Deep understanding of PLG, SLG, and full-funnel marketing strategies.
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Experience working closely with sales teams, driving alignment between marketing and revenue goals.
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Hands-on experience with MarTech systems like HubSpot, Clay, ZoomInfo, and more.
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Leadership experience in building, managing, and mentoring a growth marketing team.
Why joining Smartcat might be your best move so far
- Fully remote team
We are a global team of 200+ enthusiastic people spread across 30+ countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, NYC, SF, the Bay Area, London, and Lisbon. - Innovating a $100 Billion industry
Smartcat’s innovative approach towards multilingual content, taps into a $100B industry. Our platform enables enterprise end users to stop using traditional outsourcing methods, and start enjoying an easy-to-use, AI-powered SaaS, that delivers immediate high-quality results, at a fraction of the cost. - High impact role enabling innovation and inclusion in organizations
You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work and millions of people exchange knowledge and ideas worldwide. - Join the rocketship to scale-up 10x and beyond together
We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. - Smartcat Culture: Where Diversity Meets High Performance
At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and clear, honest and direct communication. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to diversity and inclusion is steadfast, and we stand firmly against discrimination and harassment.
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At Smartcat, we are on the lookout for a talented and dynamic Director of Global Growth Marketing to join our innovative team. Based in the United States, you will have an amazing opportunity to shape the future of our growth marketing initiatives as we strive to revolutionize the multilingual content landscape. Our mission is clear: to provide enterprises with high-quality and instantaneous AI translations, creating value in a $100 billion industry. In this role, you’ll lead the charge in crafting multi-channel demand generation strategies that balance creativity and data-driven decision-making. Think of it as your playground! You’ll be working closely with our product and sales teams to ensure we’re all aligned and accelerating our go-to-market success. Your strategic and hands-on approach will allow you to build a high-performing marketing team that not only meets but exceeds our revenue goals. As you get your bearings, you’ll immerse yourself in our product and market strategies to identify key growth opportunities. Over time, you’ll implement initiatives that enhance our conversion rates and improve our lead acquisition cycle through cutting-edge marketing automation strategies. If you’re passionate about fostering a customer-obsessed culture, driving measurable outcomes, and being a part of a team that values innovation, this position at Smartcat is tailored for you. Join us as we work towards equal access to global innovations and ideas, and make your mark in the world of Global Growth Marketing!
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Smartcat is on a mission to become the wall-to-wall Language AI platform, addressing the diverse needs in multilingual content for various user personas within global enterprises. Smartcat is uniquely positioned within the $100+ billion multilin...
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