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Sales Manager - Berlin

We are snuggs, an investors-backed startup brand of innovative period underwear based in Prague with offices also in London, Berlin, and Amsterdam. Since 2019 we have been expanding our community of over 650,000 satisfied customers across Europe with whom we build strong relationships based on trust and openness. Our brand is based on values of expertise, naturalness, dignity, and kindness to ourselves, others, and the planet.

We are looking for a dynamic and results-oriented German speaking Sales Manager based in Berlin to join our team and help drive our international growth while nurturing key client relationships.

Your responsibilities at snuggs

Account Management (80%)

  • Drive sales growth through tailored strategies for existing retail accounts in DACH
  • Act as the main contact, collaborating with clients on operations, marketing, and buying needs
  • Align client needs with internal teams (operations, marketing, product development)
  • Oversee customer satisfaction, sales growth, and yearly negotiations
  • Plan and execute B2B marketing campaigns, monitor budgets, and manage retail promotions
  • Analyze sales, market trends, and competitor activities to create improvement plans
  • Conduct store visits to ensure proper displays and resolve issues

New Business Development (20%)

  • Identify and acquire new international accounts in key regions
  • Present products to potential clients, create excitement, and guide them to the next stage of partnership
  • Develop commercial opportunities with retailers, distributors, and agents

What we are looking for

  • Fluency in German and English with strong interpersonal skills
  • 3–5 years of account management experience, ideally within the FMCG sector
  • Proven ability to work with large retail chains, understanding their intricacies
  • Familiarity with CRM (Hubspot), EDI (Grit), warehousing (Depoto), and data transfer tools (Markant) is a strong plus
  • Track record of meeting KPIs such as revenue growth, customer satisfaction, and margin targets
  • Results-driven with high energy and motivation
  • Structured, detail-oriented, and creative problem-solver
  • Adaptable to change and ambiguity in a fast-paced startup environment

What we offer

  • Significant discount on our products 🧡
  • A chance to join a mission-driven, innovative company in a rapid growth phase 🚀
  • Exciting work with strong impact on the company development 📈 
  • Refreshments in the office 🥗
  • Regular company retreats (team building, company gatherings) 👯
  • Personal educational budget for self-development 🧑‍🎓
  • 25 vacation days 🏝️
  • Hybrid working model 🏢🏠
  • Offices in Prague, Amsterdam, or London. Our Prague office has a small garden where we love to work or meet in the summer☀️

We’re excited to meet candidates who share our passion and values! Apply today and become part of snuggs’ journey to redefine period comfort.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Manager - Berlin, Snuggs

Say hello to your next exciting opportunity with snuggs as a Sales Manager in Berlin! We're a pioneering startup that specializes in innovative period underwear, successfully backed by investors since 2019. With offices across Prague, London, Berlin, and Amsterdam, we've built a community of over 650,000 happy customers across Europe by fostering relationships founded on trust, openness, and our core values of dignity and kindness. As our next Sales Manager, you’ll play a crucial role in driving our international growth while nurturing key client relationships within the DACH region. You’ll be responsible for account management, which makes up 80% of your role; this includes strategizing sales growth for existing retail accounts, partnering with clients on their operations and marketing needs, and ensuring customer satisfaction. Your creative approach will come in handy while analyzing market trends and executing B2B marketing campaigns. The remaining 20% of your time will focus on identifying and acquiring new international accounts—helping us expand our reach even further. If you're a results-driven professional fluent in German and English with 3–5 years of account management experience, particularly in the FMCG sector, we'd love to hear from you. Join us at snuggs to make an impact and redefine period comfort together!

Frequently Asked Questions (FAQs) for Sales Manager - Berlin Role at Snuggs
What are the key responsibilities of a Sales Manager at snuggs in Berlin?

As a Sales Manager at snuggs in Berlin, your primary responsibilities include driving sales growth through customized strategies for existing retail accounts in the DACH region, managing client relationships, overseeing customer satisfaction, and planning B2B marketing campaigns. Additionally, you'll analyze sales trends and identify new business opportunities, making this role vital for our international expansion.

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What qualifications are required for the Sales Manager role at snuggs?

To qualify for the Sales Manager position at snuggs, candidates should demonstrate fluency in both German and English and possess 3–5 years of account management experience, ideally in the FMCG sector. A proven rapport with large retail chains, familiarity with CRM tools like Hubspot, and a results-driven mindset are also key qualifications that will lead to success in this role.

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What is the work culture like at snuggs for a Sales Manager in Berlin?

The work culture at snuggs is dynamic and mission-driven, focused on innovation and growth. As a Sales Manager in Berlin, you'll enjoy a collaborative environment that encourages creativity and problem-solving while fostering a sense of community. Regular team retreats and personal educational budgets are just part of what makes snuggs a great place to work!

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How does snuggs measure success for a Sales Manager?

At snuggs, success for a Sales Manager is primarily measured through KPIs such as revenue growth, customer satisfaction, and meeting margin targets. You’ll also be evaluated on your ability to adapt to a fast-paced environment, build strong client relationships, and execute effective marketing campaigns that align with our company's values.

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What opportunities for career growth are available for a Sales Manager at snuggs?

As a Sales Manager at snuggs, you’ll have ample opportunities for career growth within a rapidly expanding company. With a focus on personal development, our educational budget allows you to enhance your skills further. You can take on new challenges in our various offices, potentially step into higher-level management roles, or play a part in shaping the future of our brand.

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Common Interview Questions for Sales Manager - Berlin
Can you describe your experience managing retail accounts in the FMCG sector?

When answering this question, highlight specific examples of how you successfully managed accounts, focusing on your strategies to drive sales and maintain customer satisfaction. Discuss any methodologies you used to analyze market trends and how that informed your approach to account management.

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How do you prioritize your tasks as a Sales Manager?

Outline your process for prioritization, such as assessing urgency versus impact. Provide examples from your past roles where you successfully juggled multiple responsibilities, including client management, sales strategy, and marketing campaigns, ensuring that you consistently met or exceeded targets.

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What strategies do you use to identify new business opportunities?

Discuss your approach to market research, networking, and using data analytics to identify potential clients. Share specific examples of how you've successfully tapped into new markets or launched new initiatives that led to gaining valuable accounts.

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How do you handle conflicts with clients or within your team?

Describe your conflict resolution style, emphasizing open communication and problem-solving skills. Share an instance where you navigated a conflict successfully, highlighting the positive outcome and how it strengthened your relationship with the client or team.

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What motivates you as a Sales Manager?

Discuss your intrinsic motivations, such as achieving targets, driving growth, or building relationships. Illustrate your passion for sales and how that drives you to continually improve and reach new heights in your career.

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How do you measure the success of your sales campaigns?

Explain the various metrics you use to evaluate the performance of your campaigns, such as ROI, customer acquisition cost, and engagement levels. Provide examples of past campaigns and the data-driven decisions you made to optimize outcomes.

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Can you provide an example of a successful negotiation you led?

Share a specific negotiation experience, detailing your strategy, the challenges faced, and the outcome. Emphasize the skills you used to achieve a successful result and how it benefited both parties.

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How do you keep yourself updated on industry trends and market changes?

Highlight your methods for staying informed, such as following industry publications, attending webinars, or networking with other professionals. Mention how staying updated helps you in your role as a Sales Manager.

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Describe a time when you had to adapt to a significant change in your workplace.

Share an experience where you faced a change, whether it was a shift in strategies, team structure, or market conditions. Discuss how you managed the transition and maintained productivity and morale within the team.

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Why do you want to work at snuggs as a Sales Manager?

Articulate your enthusiasm for snuggs by connecting your values with the company's mission. Explain what excites you about the role and how you see yourself contributing to the growth of the brand, emphasizing your passion for innovation and commitment to building strong relationships.

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Full-time, hybrid
DATE POSTED
March 17, 2025

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