Brand Manager

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 Analyze brand positioning and consumer insights

 Shape and communicate our vision and mission

 Actively work on project since inception of the launch

 Able to handle end to end project life cycle

 Translate brand elements into plans and go-to-market strategies

 Lead creative development to motivate the target audience to “take action”

 Establish performance specifications, cost and price parameters, market applications

and sales estimates

 Measure and report performance of all marketing campaigns, and assess ROI

Monitor market trends, research consumer markets and competitors’ activities

 Oversee new and ongoing marketing and advertising activities

 Monitor product distribution and consumer reactions

 Devise innovative growth strategies

 Align the company around the brand’s direction, choices and tactics

5 – 7 years of marketing experience working in real estate industry

 Proven track record as Brand Manager or Associate Brand Manager

 Ability to develop brand and marketing strategies and communicate

recommendations to executives.

 Experience in identifying target audiences and devising effective campaigns

 Excellent understanding of the full marketing mix

 Strong analytical skills partnered with a creative mind

 Data-driven thinking and an affinity for numbers

 Outstanding communication skills

 Up-to-date with latest trends and marketing best practices

 Bachelor’s / master’s degree in marketing or a related field

Salary, Medical Insurance, Annual Air ticket allowance, Annual leave

What You Should Know About Brand Manager, Sobha Realty

Are you ready to take charge and make an impact as a Brand Manager? Join our dynamic team where you’ll play a crucial role in shaping our brand's identity and connecting with our audience. As a Brand Manager, you'll be diving deep into analyzing brand positioning and consumer insights, allowing you to create effective strategies that resonate with our target market. At our company, you’ll have the opportunity to lead projects from inception to launch, ensuring every detail aligns with our brand’s vision and mission. Your creative development skills will shine as you craft compelling campaigns that inspire action, while your analytical prowess will help track the performance of our marketing initiatives and maximize ROI. We’re looking for someone with 5-7 years of marketing experience, particularly in the real estate sector, who can communicate strategies effectively to our executives. If you're passionate about understanding consumer markets and staying ahead of industry trends, we want you on our team. You’ll be responsible for new marketing activities, overseeing distribution, and innovating growth strategies to keep us ahead of the competition. With your Bachelor’s or Master’s degree in marketing and strong communication abilities, you’ll help elevate our brand while enjoying benefits like salary, medical insurance, and more. Come and be part of our exciting journey!

Frequently Asked Questions (FAQs) for Brand Manager Role at Sobha Realty

What are the key responsibilities of a Brand Manager at our company?

As a Brand Manager at our company, you will be responsible for analyzing brand positioning, overseeing marketing campaigns, and aligning the company’s vision with the brand direction. You’ll manage the entire project life cycle, from development to launch, and your analytical skills will be crucial in measuring performance and ROI of your initiatives.