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Salesperson - Land Rover South Atlanta

Company Description

At Land Rover South Atlanta, a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future. So read on, and consider a rewarding career with Sonic Automotive, Inc.

Job Description

Our sale professionals are responsible for selling vehicles and meeting dealership gross profit, volume and customer satisfaction standards. This position includes four broad areas of activity: personal work habits, prospecting, selling, and follow-up.
 

Duties and Responsibilities:

  • Realize that business is built on customer satisfaction and devote himself/herself to guarantee the satisfaction of customers.
  • Determine each customer’s vehicle needs by asking questions and listening.
  • Demonstrate vehicles (includes test drives).
  • Deliver vehicles to customers. The delivery process ensures that the customer understands the vehicle’s operating features, warranty, and paperwork, and it lays the foundation for customer loyalty.
  • Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
  • Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses.
  • Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers.
  • Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule.
  • Attend sales meetings and training offered by the dealership and the manufacturer.
  • Maintain a prospect development system.
  • Maintain an owner follow-up system that encourages repeat and referral business.
  • Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively.
  • Understand the terminology of the automobile business and keep abreast of technological changes in the product.
  • Know and understand equity and values and be able to explain depreciation to the customer.
  • Know and understand the federal, state, and local laws which govern retail auto sales.
  • Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department.
  • Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor.

Qualifications

  • High school diploma or the equivalent.
  • Ability to read and comprehend instructions and information.
  • Valid in-state driver’s license.
  • Professional personal appearance.
  • Excellent communication skills.
  • Ability to sell a minimum quota according to dealership standards.
  • All applicants must be authorized to work in the USA.
  • All applicants must perform duties and responsibilities in a safe manner.
  • All applicants must be able to demonstrate ability to pass pre-employment testing to include background checks, MVR, drug test, credit report, and valid driver's license.

Additional Information

It's time to make the most important move of your career.  From our cooperative, team-based approach, to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$40000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Salesperson - Land Rover South Atlanta, Sonic Automotive

Join the amazing team at Land Rover South Atlanta as a Salesperson! At our dealership, we believe in empowering our employees by providing the resources and support needed for professional growth. As a salesperson, you won’t just be selling vehicles—you’ll be building relationships and creating unforgettable experiences for our customers. Your day-to-day will involve understanding each customer's unique vehicle needs by asking insightful questions and listening attentively. You'll show off our stunning inventory during demonstrations, and take customers on memorable test drives. Delivering cars is another key aspect of your role, ensuring that they understand all the incredible features, warranties, and paperwork involved. It's all about establishing customer loyalty! You'll be setting personal income goals aligned with dealership standards and crafting strategies to meet them. Plus, you'll work closely with the service department and the vehicle Sales Manager to consistently improve performance. You’re expected to keep up-to-date with inventory and market trends, attend regular training sessions, and maintain a robust prospect development system. At Land Rover South Atlanta, we make sure you have the best tools to succeed in the fast-paced automotive world. If you have a high school diploma, great communication skills, and a valid driver's license, then this career opportunity with us might just be the rewarding next step you are looking for. We celebrate team-based success and offer incredible advancements within our community. Don't miss out on the chance to thrive in your career with us!

Frequently Asked Questions (FAQs) for Salesperson - Land Rover South Atlanta Role at Sonic Automotive
What are the responsibilities of a Salesperson at Land Rover South Atlanta?

As a Salesperson at Land Rover South Atlanta, your responsibilities include understanding customer needs, demonstrating vehicles, delivering cars while ensuring customers are informed about features and paperwork, establishing sales goals, and maintaining a prospect development system. You’ll be focused on customer satisfaction and work closely with the service department to assure quality service.

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What qualifications do I need to become a Salesperson at Land Rover South Atlanta?

To become a Salesperson at Land Rover South Atlanta, you need a high school diploma or equivalent, a valid in-state driver’s license, and excellent communication skills. You should be able to meet a minimum sales quota and perform duties ensuring safety and compliance. Having a good professional appearance is also essential.

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How can I grow my career as a Salesperson at Land Rover South Atlanta?

At Land Rover South Atlanta, we prioritize professional growth and provide comprehensive training that allows you to enhance your skills and expand your knowledge in the automotive industry. With over 1,000 internal advancements available each year, your commitment and results can lead to exciting career escalation opportunities.

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What can I expect from training as a Salesperson at Land Rover South Atlanta?

As a Salesperson at Land Rover South Atlanta, you can expect extensive training that includes product knowledge, customer engagement strategies, and company policies. Training sessions are designed to help you develop effective sales techniques, understand vehicle features, and enhance customer service skills to excel in your role.

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How does Land Rover South Atlanta ensure customer satisfaction?

Land Rover South Atlanta is committed to customer satisfaction by ensuring that Salespersons are trained to listen to customer needs, offer tailored solutions, and follow up after purchases. By prioritizing customer relationships and offering a detailed delivery process, we lay the groundwork for loyalty and repeat business.

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Common Interview Questions for Salesperson - Land Rover South Atlanta
How would you handle a difficult customer at Land Rover South Atlanta?

Addressing a difficult customer begins with active listening. Calmly acknowledge their concerns, provide solutions based on their queries, and ensure they feel valued. Show empathy and reinforce your commitment to customer satisfaction to help rebuild trust.

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What strategies do you use to meet your sales goals?

To meet sales goals, I employ diligent prospecting methods, follow-up with potential customers regularly, and tailor my sales pitches to meet individual needs. I also track my performance metrics to continuously adapt my strategies for improvement.

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Can you describe your experience with product knowledge in automotive sales?

I prioritize staying updated with the latest vehicle features, specs, and market trends. This knowledge ensures I can confidently address customer inquiries and demonstrate vehicles effectively, ultimately enhancing their buying experience.

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How do you prioritize customer needs in your sales process?

I prioritize customer needs by engaging them in meaningful conversations to discern what they're looking for. I tailor solutions based on that feedback, ensuring they feel understood and valued throughout the buying process.

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How would you follow up with a customer after a sale?

I would follow up via email or phone to ensure they are satisfied with their purchase and to address any questions about the vehicle. Establishing a connection post-sale fosters trust and can lead to referrals.

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What role do test drives play in your sales process?

Test drives are crucial as they allow customers to experience the vehicle firsthand. I use this opportunity to highlight features, engage them in conversation, and address any hesitations they might have before committing to a purchase.

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How do you keep track of your sales performance?

I maintain detailed records of my interactions and sales metrics using a CRM system, which helps me analyze trends, set realistic goals, and create actionable plans for improvement.

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What do you think is the most important quality for a Salesperson?

The most important quality for a Salesperson is the ability to connect with customers. Building rapport and understanding their needs leads to increased satisfaction and successful sales outcomes.

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Why do you want to work at Land Rover South Atlanta?

I am excited about the opportunity to work at Land Rover South Atlanta because of its commitment to customer satisfaction, professional development, and the chance to represent a prestigious brand that prioritizes quality and excellence.

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How do you handle competition in automotive sales?

I view competition as an opportunity for growth. By focusing on delivering exceptional service and building strong relationships with customers, I can differentiate myself and my offerings, which helps me stand out even in a competitive market.

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Our purpose is to deliver an exceptional experience for our guests and teammates that fulfills dreams, enriches lives and delivers happiness. Our Be Connected! Principles serve as our guiding values for how we fulfill our purpose. We strive to Be...

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DATE POSTED
March 22, 2025

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