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Senior Growth Innovation Marketing Manager

Description


Stampli is looking for an innovative, strategic marketer who thrives on building and scaling marketing programs that push the boundaries of what’s possible.

This role starts with SEO but is built for a marketer who leverages AI, automation, and experimentation to redefine marketing programs and drive innovation. You’ll take ownership of SEO strategy and execution while also expanding into other high-impact marketing initiatives, including product-led growth (PLG), upsell strategies, website experimentation, performance marketing, and AI-driven marketing innovation.

We’re looking for an innovative self-starter who moves fast, tests new ideas, and finds creative solutions. If you love building new marketing playbooks instead of following them, this is the role for you.

Location: Mountain View, CA (Hybrid, 2 days per week in-office)


Key Responsibilities:


SEO & Growth Strategy (Immediate Focus)

-Own and execute SEO strategy, including technical SEO, content optimization, and AI-driven efficiencies.

-Lead SEO-driven content production, leveraging AI tools and subject matter experts (SMEs) to create scalable, high-impact content.

-Optimize technical SEO, including site architecture, structured data, indexing, and site speed.

Expanding into Broader Growth & Marketing Programs

-Own and scale PLG initiatives, optimizing self-serve adoption and conversion strategies.

-Support Install Base AE (IBAE) upsell efforts, creating content and nurture strategies to expand customer value.

-Lead website experimentation & CRO, testing and optimizing user journeys for better engagement and conversion.

-Oversee performance marketing initiatives, leveraging data-driven strategies across digital channels to enhance brand awareness and engagement.

-Leverage AI and automation to optimize marketing workflows and unlock new growth opportunities.

AI, Automation & Innovation

-Experiment with AI-driven marketing tools to streamline workflows and improve execution.

-Stay ahead of emerging digital trends, running tests to validate new approaches.

-Push boundaries by identifying areas to innovate within Stampli’s marketing strategy.

Cross-Functional Leadership & Agency Management

-Manage SEO and performance marketing agencies, freelancers, and vendors to scale marketing efforts.

-Collaborate with sales, product, and install base teams to align marketing efforts with growth and retention goals.

-Partner with content, demand generation, and digital teams to ensure messaging consistency and marketing innovation.



Qualifications:


-Versatile Marketing Leader – A strategic, technical, and creative thinker who adapts and excels across multiple marketing functions.

-SEO & Growth Expert – 5+ years of experience leading SEO, content, and growth marketing strategies.

-Innovative & Strategic Thinker – Comfortable experimenting with AI, automation, and emerging marketing technologies.

-Agency & Vendor Manager – Experience working with SEO and performance marketing agencies to execute scalable strategies.

-Data-Driven Marketer – Strong analytical skills, with experience using SEO and marketing performance tools (Google Analytics, SEMrush, Ahrefs, etc.).

-Technical & Process-Oriented – Skilled in technical SEO, structured data, automation workflows, and conversion rate optimization.

-Startup Mentality – Adaptable, resourceful, and eager to build and scale marketing programs from the ground up.



Compensation and benefits:

-The base salary hiring range for this position is $130K-$150K. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience

-Stock Options

-Full medical, dental, and vision insurance

-401(k)

-Opportunities for internal promotions

-Supportive Leadership: Strong and experienced leadership that supports your growth and success

-Hybrid work schedule: 2 days per week in-office

-Perks: Free snacks, beverages, catered meals, happy hours, and team events

-Work environment: Open concept, modern workspace

-Culture: An inclusive, tight-knit, and dynamic start-up environment that promotes career and personal growth



About Stampli:



Stampli is the only finance operations platform centered on accounts payable. While other platforms are built by payments providers to capture a business’s cash flow, Stampli is built by AP experts for AP first. As a result, Stampli drives AP and finance team efficiency across the entire invoice lifecycle, from vendor onboarding to remittance to spend management and beyond. 


Stampli creates breakthrough productivity by centralizing all invoice-related communication, documentation and workflows into a single view for each invoice, and by automating all manual activities using Billy the Bot™, the industry’s only proven AI. Billy’s self-learning architecture has made it more capable every day since its debut in 2015; today, Billy the Bot has saved millions of hours of labor for Stampli customers as it processes $85B+ invoices every year.


Stampli fully adapts to a customer’s desired finance processes and ERP configuration, thanks to the complete integrations it has prebuilt for ERPs from Microsoft, Oracle, Sage, SAP, QuickBooks, Acumatica, Dealertrack, and many others. Thanks to this adaptability, Stampli implements within weeks, not months, and is easy to learn for any stakeholder involved in the invoice lifecycle.


Requirements
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What You Should Know About Senior Growth Innovation Marketing Manager, Stampli

Stampli is on the hunt for a passionate Senior Growth Innovation Marketing Manager who is eager to redefine the marketing landscape. If you're someone who thrives on innovation, this opportunity is perfect for you! Located in the heart of Mountain View, CA, in a hybrid setup that only requires you in the office for two days a week, you will embrace the challenge of developing and executing a groundbreaking SEO strategy, among other high-impact marketing initiatives. This role won't just have you checking boxes; it's about leveraging AI, exploring automation, and conducting engaging experiments that propel Stampli's marketing programs to new heights. Your responsibilities will include crafting compelling content with the help of AI tools and leadership in SEO-driven initiatives, as well as expanding product-led growth strategies and spearheading website experiments to enhance user journeys. We’re looking for someone who's not just a marketer but an innovator—someone dynamic and ready to build unique marketing playbooks from the ground up. Stampli is dedicated to creating an inclusive, upbeat work environment where every team member can grow and thrive, all while making a real impact in the finance operations space.

Frequently Asked Questions (FAQs) for Senior Growth Innovation Marketing Manager Role at Stampli
What are the key responsibilities for the Senior Growth Innovation Marketing Manager at Stampli?

The Senior Growth Innovation Marketing Manager at Stampli will own and execute the SEO strategy and lead the creation of SEO-driven content. In addition to focusing on SEO, this role is also responsible for optimizing product-led growth strategies and performance marketing initiatives. From leading website experimentation aimed at enhancing user engagement to managing SEO and performance marketing agencies, this role covers a wide spectrum of impactful marketing responsibilities.

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What qualifications are required for the Senior Growth Innovation Marketing Manager position at Stampli?

Candidates for the Senior Growth Innovation Marketing Manager position at Stampli should possess a robust background in marketing, specifically with a focus on SEO and growth marketing strategies. With at least 5 years of experience, they should demonstrate strong analytical skills and be proficient in using tools like Google Analytics and SEMrush. Additionally, a strategic mindset, experience in managing vendors, and adaptability in a fast-paced startup environment are essential qualifications.

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How does the Senior Growth Innovation Marketing Manager role at Stampli incorporate innovative marketing techniques?

The Senior Growth Innovation Marketing Manager at Stampli is expected to drive innovation by leveraging AI and automation in marketing workflows. This role focuses on ongoing experimentation with AI-driven marketing tools, enabling creative solutions and streamlined processes. As digital trends evolve, the manager will stay ahead by validating new approaches through rigorous testing, thereby enhancing the overall marketing strategy.

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What benefits can a Senior Growth Innovation Marketing Manager expect from working at Stampli?

Working at Stampli as a Senior Growth Innovation Marketing Manager comes with a competitive base salary of $130K-$150K, alongside generous stock options. The benefits package includes full medical, dental, and vision insurance, a 401(k) plan, and opportunities for internal promotions. Additionally, employees enjoy a hybrid work schedule, a supportive leadership team, and a vibrant workplace culture with perks like free snacks and catered meals.

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What is the work culture like for a Senior Growth Innovation Marketing Manager at Stampli?

The work culture for the Senior Growth Innovation Marketing Manager at Stampli is vibrant, inclusive, and supportive, reflecting the dynamic nature of a startup environment. Employees are encouraged to express their ideas and drive their projects forward, all while collaborating closely with cross-functional teams. There’s a strong emphasis on personal and career growth, making it an ideal place for innovative thinkers looking to make a significant impact.

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Common Interview Questions for Senior Growth Innovation Marketing Manager
Can you discuss your experience in leading SEO and growth marketing initiatives?

In answering this question, focus on specific projects you've led, quantitative results, and methodologies you've utilized. Be prepared to highlight your understanding of SEO principles, content optimization, and user engagement strategies that contributed to successful growth marketing outcomes.

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How do you incorporate AI and automation into your marketing strategies?

Discuss your experience with AI tools and how they've improved your workflow or results. Provide examples of successful campaigns where you've integrated AI to streamline processes or enhance content production, emphasizing your adaptability to new technology.

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What metrics do you consider essential for measuring the success of a growth marketing campaign?

Essential metrics can include conversion rates, user engagement levels, and SEO rankings. Tailor your response to mention specific analytics tools you’ve used to track these metrics and how they informed your strategy adjustments in prior roles.

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Can you describe a time you successfully led a project from conception to execution?

Share a specific project that showcases your project management skills, creativity, and strategic thinking. Detail the steps you took, challenges faced, and how your leadership contributed to the project's success. This paints a comprehensive picture of your approach and capabilities.

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How do you stay updated on the latest digital marketing trends?

Illustrate your commitment to professional development by mentioning specific resources such as websites, publications, and online courses you follow. You could highlight connections with industry leaders or participation in webinars, showcasing your proactive learning approach.

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What strategies do you employ for content creation and optimization in SEO?

Describe your process for identifying keywords, understanding target audiences, and crafting high-impact content. Include examples of tools you use for keyword research and how you've optimized existing content to increase organic traffic.

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How do you approach cross-functional collaboration with sales and product teams?

Emphasize your communication skills and collaboration tactics, detailing your experiences working with different departments. Highlight how you have aligned marketing efforts with product launches or sales initiatives to ensure consistency and maximize impact.

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What experience do you have with performance marketing and managing digital campaigns?

Share specific campaigns you've managed, detailing what platforms you used and the outcomes achieved. Discuss your analytical approach to optimizing campaigns by leveraging data and insights to enhance performance.

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How do you prioritize and manage multiple marketing projects simultaneously?

Detail your organizational skills and any tools you use to prioritize tasks. Provide an example of a time you successfully juggled competing projects, explaining your approach to time management and ensuring high-quality delivery.

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What motivates you to explore innovative marketing solutions?

Here, you could discuss your passion for marketing, creativity, and the enjoyment you find in tackling challenges with innovative solutions. Include examples of how you've pushed boundaries in previous roles and the outcomes that followed, which highlights your forward-thinking mindset.

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We are a team hard-working, passionate professionals dedicated to solving real problems for real people every day. We hear customer feedback like “Awesome!” “Heaven-sent” and “Amazing!” every day, so we know we’re doing something right.

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DATE POSTED
April 4, 2025

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