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Marketing Strategist

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You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

What will you do?

Drive end-to-end delivery (from ideation to execution) of marketing campaigns in channels such as email, web, mobile, call centre etc.
Translate business asks into marketing strategies. Design Client engagement strategies to solve business problems or achieve business objectives. Socialize the strategies with stakeholders and Subject Matter Experts to solicit feedback.
Develop clear, relevant marketing content by collaborating with Copywriters and Designers while ensuring adherence to Sun Life brand guidelines. Manage requests for approval working with Compliance / Legal.
Develop & publish content using the Adobe Experience Manager (AEM) system, which requires knowledge of HTML and CSS.
Work with Data leads and Data analysts to create impactful target segments for campaigns, understanding Client profiles and selecting relevant criteria.
Implement A/B tests for learnings where applicable.
Report on campaign results with a strong focus on insights and action plans.
Work with Email Specialists to execute email campaigns through Adobe Campaign Manager.
Build and manage strong relationships with our business partners and stakeholders
Contribute to ideation / brainstorming to build innovative marketing solutions.

What will you need to succeed?

Minimum 3 - 5 years in a Marketing Specialist or Marketing Coordinator role
Strong owners’ mindset and bias for action; proactively utilize resources to deliver results
Experience with digital marketing in a direct marketing capacity (email, social media, online ads, push notifications, etc.)
Experience with marketing and digital data analytics with the ability to distill meaningful insights and use them to solve problems
Ability to lead cross functional projects and handle multiple priorities on time with excellence
Communications skills (verbal and written) to effectively deliver complex information or ideas; ability to develop strong relationships
Experience in progressive copywriting and editing, especially for digital tactics

Preferred skills

Proficient HTML and CSS editing skills are preferred
Experience in Adobe Experience Manager is preferred
Client-centric mindset; Ability to prioritize Client’s needs
Experience working with an agile team

What’s in it for you:

We are thrilled to be recognized by Excellence Canada with their top-level certification, the Canada Order of Excellence for Mental Health at Work®, for prioritizing employee well-being, fostering a positive work culture, and achieving excellence in mental health.
The opportunity to move along a variety of career paths with amazing networking potential.
As a hybrid organization, you and your leader use business and Client needs to choose where you work, at home or in the office
Working together, sharing common values and encouraging growth & achievement
A friendly, collaborative and inclusive culture

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

58,000/58 000 - 97,000/97 000

Job Category:

Marketing

Posting End Date:

24/04/2025

Average salary estimate

$77500 / YEARLY (est.)

min

max

$58000K

$97000K

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What You Should Know About Marketing Strategist, SunLife

As a Marketing Strategist at Sun Life in Toronto, Ontario, you will dive into an exciting role, where your unique background, experience, and perspective will be valued and encouraged. In this position, you’ll collaborate with a vibrant team of industry experts, each eager to share their knowledge and insights. Your day-to-day will consist of driving end-to-end marketing campaign delivery across various channels like email, web, mobile, and call centers. You will translate business needs into effective marketing strategies, engaging with stakeholders and Subject Matter Experts for feedback. Crafting relevant marketing content in collaboration with copywriters and designers, while adhering to Sun Life's brand guidelines, will be a key part of your role. You'll also develop and publish content using Adobe Experience Manager, leveraging your skills in HTML and CSS. Your analytical abilities will shine as you work with data leads to create impactful target segments and implement A/B tests to derive meaningful insights. Strong relationship-building skills will be crucial as you engage with business partners, while your innovative mindset will contribute to brainstorming sessions to create stellar marketing solutions. If you’re a proactive, client-centric individual with an owner’s mindset and a passion for digital marketing, this could be your next great career move. Join us and help make a difference in the lives of individuals, families, and communities worldwide.

Frequently Asked Questions (FAQs) for Marketing Strategist Role at SunLife

What are the key responsibilities of the Marketing Strategist position at Sun Life?

The Marketing Strategist at Sun Life is responsible for driving the end-to-end delivery of marketing campaigns across numerous channels, including email, web, mobile, and call centers. They translate business goals into actionable marketing strategies, collaborate with copywriters and designers for compelling content creation, manage compliance processes, and analyze data to optimize client engagement strategies. This role requires excellent communication skills to work effectively with stakeholders and a solid understanding of digital marketing trends.