Director of Sales & Marketing - job 3 of 3

The Director of Sales & Marketing at Sunrise Senior Living is responsible for assessing local markets, developing comprehensive marketing strategies, nurturing lead sources, and organizing strategic events that promote the community's mission. This role involves building relationships with potential residents and their families to guide them through the sales process, while aiming to exceed occupancy and sales targets.

Candidates for the Director of Sales & Marketing at Sunrise Senior Living are encouraged to have a Bachelor's Degree, along with at least two years of supervisory or management experience. Successful candidates typically boast a background in marketing and sales, superlative communication skills, and a passion for helping seniors. Experience in health care admissions or assisted living settings is also preferred.

In the role of Director of Sales & Marketing at Sunrise Senior Living, you'll directly contribute to enhancing the community's occupancy and reputation. By implementing innovative marketing strategies and fostering high-touch relationships with prospective residents, you play an essential role in promoting the Sunrise mission of quality care while ensuring the community thrives.

The work culture at Sunrise Senior Living is founded on collaboration, respect, and support. As a Director of Sales & Marketing, you'll be celebrated for your contributions and have opportunities to learn and grow within a team that values positivity and community involvement. Recognized multiple times as a Great Place to Work®, Sunrise fosters an environment where employees feel valued and appreciated.

The benefits for a Director of Sales & Marketing at Sunrise Senior Living include comprehensive health plans, paid time off, retirement savings options, and tuition reimbursement, among others. Additionally, employees have access to a daily pay option, which provides an innovative way to receive earnings quickly, as well as opportunities for performance-based bonuses.

In your response, emphasize your use of data analysis, local demographics, and connection with community stakeholders to understand market needs and trends. Discuss specific tools or strategies you would employ to effectively gather insights and tailor the marketing plan.

Share innovative ideas that reflect your understanding of the senior living market. Include examples of successful past campaigns, community events, or unique partnership approaches that could be adapted at Sunrise to attract potential residents and enhance their experience.

Provide a detailed example of your leadership in a past campaign. Focus on your approach to strategy development, team collaboration, and the measurable outcomes that demonstrate the campaign's success, showcasing your ability to drive results.

Highlight the importance of personalized communication and follow-ups in your approach. Describe your methods for engaging with potential residents, including using technology, empathy, and community-building events to create a welcoming atmosphere.

Discuss your commitment to continuous learning and industry engagement. Mention specific publications, associations, or events you follow to stay informed about current trends, insights, and best practices that you apply to your marketing strategies.

Explain how you leverage digital marketing tools, social media, and customer relationship management systems to effectively reach your target audience. Discuss the importance of technology in tracking data and optimizing marketing efforts to enhance engagement.

Identify challenges such as market competition and changing resident expectations. Discuss how you would address these challenges through innovative marketing strategies, partnership development, and a deep understanding of your target audience's needs.

Talk about your leadership style and how you create an inspiring, goal-oriented environment. Include ideas about regular training, team-building activities, and the importance of recognizing and celebrating successes among team members.

Provide an example that highlights your critical thinking and decision-making skills. Focus on how you approached the situation, weighed options, and the positive impact of your decision on your team or company.

Emphasize the importance of understanding and meeting the unique needs of residents and their families. Discuss the qualities that contribute to excellent service, such as active listening, empathy, and timely follow-through, and how you instill these values in your team.