Marketing Operations Manager

The Marketing Operations Manager at Talkiatry is responsible for leading the operational strategy of our marketing programs, which includes ensuring effective message delivery throughout the patient journey. Key duties involve managing the marketing tech stack for lifecycle initiatives, optimizing data flows for CRM and audience segmentation, and running A/B tests to improve conversion rates. Your collaboration with internal teams to create and launch nurture campaigns is vital, as is documenting operational processes for scalability.

To be a successful Marketing Operations Manager at Talkiatry, candidates should hold a Bachelor's degree in Marketing, Business, or a related field and have 3-5 years of experience in marketing or campaign operations. Proficiency with marketing automation tools like Iterable, Marketo, or Pardot is essential, along with the ability to work cross-functionally and communicate effectively across technical and non-technical stakeholders.

The Marketing Operations Manager plays a critical role in enhancing patient engagement at Talkiatry by owning and optimizing the marketing automation infrastructure. By effectively managing communication across multiple channels and running experiments to test different strategies, you can directly impact key lifecycle metrics such as patient activation and retention, ultimately improving the patient experience while ensuring they receive the care they need.

As a Marketing Operations Manager at Talkiatry, you will utilize various tools, primarily marketing automation platforms such as Iterable, Marketo, or Pardot. You'll also leverage CRM systems for audience segmentation, campaign triggers, and personalization logic. Additionally, data tracking systems will play a significant role in maintaining clean and reliable data flows crucial for your marketing initiatives.

The role of Marketing Operations Manager at Talkiatry is unique because it merges operational excellence with a mission-driven approach to healthcare. At Talkiatry, you are not just optimizing marketing processes; you are directly impacting how individuals access mental health services. The collaborative environment and focus on utilizing innovative technology to enhance patient care set this position apart from traditional marketing operations roles.

In my previous roles, I have successfully implemented and managed several marketing automation tools, such as Marketo and Salesforce, to streamline campaigns and track performance metrics. I focus on how these tools can improve customer engagement and segment audiences effectively, allowing marketing teams to execute personalized campaigns.

Ensuring data integrity is a top priority for me. I conduct regular audits of data flows and work closely with the CRM team to implement data governance measures. This involves defining consistent data entry standards and using automated checks to alert us to anomalies, ensuring that our audience segmentation and personalization strategies are based on accurate information.

One of the most successful A/B tests I implemented was for email subject lines, where we tested more personalized versus generic options. The personalized subject lines yielded a 20% increase in open rates and significantly improved engagement metrics. This taught me the value of personalization and how significant an impact small changes can have.

Effective collaboration starts with clear and open communication. I establish regular touchpoints and utilize project management tools to keep everyone aligned on timelines and objectives. I also ensure to actively seek input from different team members, fostering an environment where ideas can be shared freely, resulting in more comprehensive and innovative marketing strategies.

In a fast-paced environment, I prioritize tasks by assessing their urgency and impact. I utilize project management software to track deadlines and responsibilities, regularly reassessing priorities as projects evolve. Clear communication with stakeholders also helps me stay focused on the most critical tasks that drive the company’s goals.

At my previous company, I identified inefficiencies in the lead nurturing process. By implementing automated workflows using Pardot, we reduced manual intervention and improved response time. This change not only improved lead engagement but also allowed my team to allocate their efforts toward strategy and creative work instead of administrative tasks.

Key factors to measure marketing campaign performance include conversion rates, customer engagement levels, and overall ROI. I focus on analyzing these metrics through dashboards and reports to derive insights on what is working and what needs to be adjusted, ensuring continuous improvement in our strategies.

I dedicate time each week to read industry news and follow thought leaders through blogs and podcasts. I also participate in webinars and networking events that focus on marketing technology. Engaging with peers in the industry allows me to gather diverse insights and implement best practices within my role.

I have directed multiple multi-channel marketing strategies, integrating email, SMS, social media, and digital ads to create cohesive campaigns. My approach is to ensure consistency across all touchpoints while adapting messaging to suit each channel. This kind of strategy enables us to reinforce our brand and maximize audience reach.

I am passionate about improving patient access to mental health care and believe that Talkiatry's mission aligns perfectly with my values. I am excited about the opportunity to apply my marketing expertise to such a meaningful cause, knowing that my work will contribute to a more accessible and patient-centered health care environment.