Social Media Content Specialist

Job Title

Social Media Content Specialist

Agency

Texas A&M Engineering

Department

Engineering Communications Group

Proposed Minimum Salary

$4,750.00 monthly

Job Location

College Station, Texas

Job Type

Staff

Job Description

Why work for Texas A&M Engineering?

Who we are

Texas A&M Engineering is a large employer in the great and growing cities of Bryan/College Station, offering thousands of career opportunities in a wide variety of fields. We are deeply committed to recruiting and retaining a talented workforce that embraces our core values of respect, excellence, leadership, loyalty, integrity, and service. Texas A&M Engineering offers competitive salaries, full benefits, an extensive support network, and above all, an enriching and highly collaborative working community that is deeply passionate about our vision for higher education, research, and public service.

Job Description

Purpose:

The Social Media Content Specialist is responsible for overseeing the strategy, creation, and management of social media (paid and organic) for the College of Engineering and Texas A&M Engineering Experiment Station (TEES). This role ensures a consistent brand tone and voice across platforms, effectively representing Texas A&M Engineering's initiatives and culture. The specialist develops and executes multi-channel campaigns, monitors performance analytics, and fosters a collaborative environment to align social media efforts with the organization’s goals.

Responsibilities:

• Develop and manage comprehensive social media strategies for primary and secondary accounts.
• Create and implement multi-channel campaigns to support strategic goals for the College of Engineering and TEES.
• Oversee the collection, analysis, and reporting of channel and campaign performance data using tools like GA4, Looker Studio, and/or Tableau.
• Provide guidance on optimizing strategy based on engagement and previous analytics (paid and organic).
• Monitor and adapt to higher education social media trends.
• Create content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, adhering to brand standards.
• Provide a timely response to social media inquiries and provide direct avenues to appropriate resources.
• Monitor Reddit and other forums to gauge brand sentiment, escalating insights to relevant stakeholders.
• Attend events, capture photos, and conduct interviews to develop content.
• Conduct onboarding for new communications specialists and provide semi-regular social media training for stakeholders across Texas A&M Engineering.
• Foster innovative, data-driven decision-making through collaboration.
• Assist with basic graphic design and other duties as assigned.
• Provide managerial support to the social media student assistant team members.

What we need:

• Bachelor’s degree in marketing, communications, public relations, or an equivalent combination of education and experience.
• Four years of related experience.

What is helpful:

• Experience managing a team.
• Experience managing business-related social media platforms.
• Experience reporting performance on digital campaigns.
• In-depth knowledge of tools like GA4, Looker Studio, and Sprout Social.

Work Location:

• Main Campus – College Station, TX.

Salary:

• $4,750.00/month

About Engineering Communications

Engineering Communications develops and implements communications and marketing plans focusing on key priorities of the engineering program as defined by the engineering leadership team. It also serves as a communications resource for many stakeholders and, as time allows, accommodates requests for assistance. An award-winning team of communications, marketing, graphic design, web, and public relations professionals, focuses on strengthening the brand and image of the Texas A&M University College of Engineering, Texas A&M Engineering Experiment Station, Texas A&M Engineering Program, Texas A&M University and The Texas A&M University System.

Texas A&M Engineering provides an outstanding benefits package including but not limited to:

• Competitive health benefits.
• Generous paid vacation, sick time, and holidays.
• Vision, Dental, Life, and Long-Term Disability insurance options.
• Teachers Retirement System of Texas (TRS), a defined benefit retirement plan with 8% employer contribution.
• Additional Voluntary Retirement Programs: Tax Deferred Account 403(b) and a Deferred Compensation Program 457(b).
• Flexible spending account options for medical and childcare expenses
• Robust free training access through LinkedIn Learning plus professional development opportunities.
• Tuition assistance https://engineering.tamu.edu/information/esac/educational-assistance-programs.html
• Wellness program release time offered to employees to promote work/life balance.

Helpful Applicant Information

Required Materials for Application:

• Resume/CV
• Three work references with their contact information; at least one reference should be from a supervisor/former supervisor.
• Letter of interest

Compensation Philosophy:

• Recruit and retain high-performing workforce through competitive compensation and career development including career pathing, coaching and skills development.
• Offer total rewards, flexible benefits, professional development, performance recognition and work-life balance.
• Ensure resources are readily available and utilized to attract and retain the highest quality researchers, faculty, and staff.  

Employment Eligibility Verification

• If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form.  You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States.  Documents need to be presented no later than the third day of employment.  Failure to do so will result in delay of start date.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer.