Product Manager - Supply Monetization

As a Product Manager - Supply Monetization at Teads, your responsibilities include developing and implementing monetization strategies for publisher partnerships, collaborating with cross-functional teams to enhance product features, and continuously optimizing publisher yield. You will also track and analyze key performance indicators, providing insights for ongoing improvements in revenue generation.

To be considered for the Product Manager - Supply Monetization role at Teads, candidates should have 2-4 years of product management experience, ideally within the AdTech industry. Strong analytical skills, a basic understanding of technical concepts, and excellent communication abilities are essential for success in this position.

The Product Manager - Supply Monetization at Teads plays a crucial role in driving revenue growth by developing strategies that enhance publisher monetization while ensuring advertisers effectively utilize their budgets. By collaborating with various teams and analyzing data insights, this role focuses on maximizing revenue potential for both publishers and the company.

Working as a Product Manager - Supply Monetization at Teads is unique because you'll be at the intersection of two leading brands, contributing to a rapidly evolving market. You'll have the chance to work on high-impact projects with global relevance, and enjoy a culture that emphasizes collaboration, innovation, and professional growth.

Teads offers abundant opportunities for career development for the Product Manager - Supply Monetization role. The company's recent merger paves the way for new growth paths, and employees are encouraged to engage in innovative projects. The collaborative environment also fosters the sharing of ideas and knowledge across the organization.

When prioritizing tasks as a Product Manager, I evaluate the impact on strategic goals, revenue potential, and team capabilities. I often utilize frameworks like the Eisenhower matrix to distinguish what's urgent versus important, ensuring that my focus aligns with both immediate needs and long-term objectives.

In my previous role, I spearheaded a monetization strategy that revamped our partnerships with publishers to optimize ad placements. I analyzed performance metrics rigorously and introduced data-driven insights to inform pricing models, which resulted in a 30% increase in revenue for partnering publishers.

I have extensive experience collaborating with cross-functional teams, including data science and engineering. I initiate regular check-ins and maintain open lines of communication to ensure that everyone is aligned on project goals, which fosters a more cohesive approach to product development.

Data informs nearly every decision I make as a Product Manager. I leverage analytics tools to track performance metrics and user behavior. This data helps me identify trends, set objectives, and make adjustments to our strategies to enhance product features and increase revenue potential.

A significant challenge I faced was managing a project with shifting requirements. I addressed this by establishing clear communication channels and flexible project frameworks. This allowed my team to adapt quickly to changes while keeping stakeholders informed, ultimately leading to a successful product launch.

I employ a mix of data analysis and innovation to optimize revenue potential. This includes analyzing publisher performance, experimenting with ad formats, and actively seeking feedback from publishers to understand their needs. Constant iteration based on performance insights is key in this fast-moving landscape.

My approach to problem-solving involves breaking down complex issues into manageable components. I leverage team brainstorming sessions to generate solutions, followed by testing hypotheses with data to guide decision-making. This systematic approach enables me to address challenges effectively.

When defining product features for monetization, I consider the needs of both publishers and advertisers, focusing on enhancing user experience while ensuring effective monetization. I collaborate closely with stakeholders to gather insights, which inform feature prioritization for maximum impact.

Post-launch, I assess product features through key performance indicators (KPIs) like engagement rates, revenue metrics, and user feedback. I analyze these data points to determine the impact of the feature and identify areas for improvement in future iterations.

I am drawn to the AdTech industry for its continuous evolution and the opportunity to drive meaningful outcomes through innovative solutions. As a Product Manager, I thrive on collaborating with diverse teams to develop data-driven strategies that enhance publisher monetization and contribute to overall industry growth.