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Senior Strategist

Welcome to The Marketing Practice.

We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you're next on our list!

What we are looking for:

The Senior Strategist is a go-to strategy delivery lead for clients and colleagues. This includes being a trusted pair of hands that owns and oversees the end-to-end strategy delivery for key clients, ensuring quality and reliable strategic thinking. As well as using this detailed knowledge to go above and beyond in the moments that matter.

Senior Strategists are expert do-ers, who have built a broad experience in B2B marketing. They can handle all kinds of clients and types of work confidently, they know when to ask for support, and they help other strategists improve their craft too.

What you will do:

  • Acting as a trusted strategy delivery lead to clients in your portfolio (80%)
    • Running end-to-end strategy projects, with the ability to consistently deliver high quality strategic thinking and outputs
    • Developing a deep understanding of your clients, their needs, their proposition, and their industry, so that you are seen as the go-to expert
    • Working closely and collaborating effectively with other teams (e.g., data, media, CLS, creative and sales activation) in the business to deliver great work for our clients
    • Building and maintaining relationships with senior stakeholders within our clients’ businesses, such as senior marketing leads, sales leads and subject matter experts
    • Utilising AI to augment your work and drawing on the support of senior team members and specialists when needed
    • Working on a variety of clients and projects with a constant curiosity to proactively learn more about B2B strategy

  • Driving growth and commercial impact for TMP (10%)
    • Inputting early into projects, working on the project scope, and supporting with estimating
    • Proactively identifying and acting upon growth opportunities within the existing work of your key clients
    • Supporting with new business conversations and driving the strategic thinking on RFPs, bringing other resources in to support where needed

  • Giving back to TMP (10%)
    • Supporting the development of junior team members through mentoring
    • Acting as an authority to ‘bounce-off’ for junior members of the team, offering suggestions and potential approaches and solutions to challenges by drawing upon experience and providing feedback
    • Owning a project or initiative that gives value back to the strategy team or wider TMP. E.g., owning a strategy team initiative, becoming a line manager, or supporting a TMP initiative (e.g., ESG, client delight, socials)

Who you are:

Characteristics and abilities:

  • Curiosity and drive to continually learn more
  • Problem solver and analytical thinker
  • Confidence and authority in conversations with clients and colleagues
  • Proactively think outside the box and not afraid to challenge the status quo
  • Able to manage and deliver reliably against multiple deadlines
  • Able to confidently design and lead workshop sessions with marketing, sales & business stakeholders
  • Able to write and present your thoughts persuasively, clearly and concisely

What you will need:

Experience:

  • 5+ years of experience in B2B marketing, either within an agency or client-side environment
  • Evidence of working with cross-discipline teams (strategy, creative, technology, media, and client services)
  • Evidence of owning the end-to-end strategy on client projects
  • Experience in ABM, Channel Marketing, Demand Generation and Brand – including deep experience in at least two of these areas
  • Strong understanding of complex B2B businesses and their buying process, ideally within technology, cybersecurity and SaaS industries
  • Generous holiday allowance (Plentiful PTO)
  • Shutdown between Christmas and New Year
  • Private healthcare and dental insurance
  • Group income protection
  • Salary sacrifice pension scheme
  • Access to well-being coaching or counselling sessions once a week
  • Financial health support
  • Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
  • Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving.
  • Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
  • Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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CEO of The Marketing Practice
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Matt Harper
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Average salary estimate

$95000 / YEARLY (est.)
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$70000K
$120000K

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What You Should Know About Senior Strategist, The Marketing Practice

Step into the role of Senior Strategist at The Marketing Practice! Here, we’re not merely an agency; we’re pioneers in the B2B landscape, ready to make waves and set trends. As part of our dynamic team of over 300 specialists, you'll collaborate with leading names in technology, guiding them through the complexities of their marketing journeys. As a Senior Strategist, you will be the backbone of our strategic delivery. With a rich B2B marketing background, you’ll take charge of your portfolio, ensuring that our clients receive top-notch strategies that spark significant growth. Your expertise in the industry will allow you to act as a trusted advisor, building strong relationships and consistently delivering exceptional strategic outcomes. You’ll work alongside cross-functional teams, tapping into the power of AI and keeping a pulse on market trends to continuously elevate our clients' strategies. If you thrive on curiosity, problem-solving, and collaborative creativity, we want you! Your experiences will not only shape client campaigns but also mentor junior team members, fostering a culture of learning and innovation. With generous benefits, ample holiday time, and a commitment to sustainability, The Marketing Practice is not just a place to work but a community to grow. We celebrate unique talents and diverse perspectives—so if you’re ready to make an impact in B2B marketing, this is the opportunity for you. Apply and let’s create extraordinary together!

Frequently Asked Questions (FAQs) for Senior Strategist Role at The Marketing Practice
What are the key responsibilities of the Senior Strategist at The Marketing Practice?

The Senior Strategist at The Marketing Practice plays a pivotal role in leading strategy delivery for our clients. Key responsibilities include acting as the main point of contact for clients, managing end-to-end strategy projects, and collaborating with various teams to ensure successful outcomes. This role also involves developing a deep understanding of client needs and driving growth opportunities within their businesses.

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What qualifications do I need to apply for the Senior Strategist position at The Marketing Practice?

To qualify for the Senior Strategist position at The Marketing Practice, candidates should possess a minimum of 5 years of experience in B2B marketing. This experience can be either in an agency setting or on the client side. Additionally, candidates should demonstrate familiarity with ABM, Channel Marketing, Demand Generation, or Branding, alongside a solid understanding of complex B2B business models, ideally within technology or SaaS sectors.

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How does the Senior Strategist contribute to team development at The Marketing Practice?

The Senior Strategist at The Marketing Practice not only leads client strategies but also plays a crucial role in mentoring junior team members. This includes offering guidance, sharing insights from personal experiences, and facilitating workshops that promote skill enhancement and professional growth within the strategy team.

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What kind of projects will a Senior Strategist work on at The Marketing Practice?

In the Senior Strategist role at The Marketing Practice, you’ll engage in a wide variety of projects across numerous clients. From developing integrated marketing strategies to leveraging cutting-edge AI tools, you'll work on initiatives that require innovative thinking and adaptation to meet diverse client needs and industry trends.

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What benefits does The Marketing Practice offer for the Senior Strategist position?

The Marketing Practice offers an attractive benefits package for the Senior Strategist position, including a generous holiday allowance, private healthcare, a salary sacrifice pension scheme, and access to well-being coaching. Additionally, the company supports work-life balance initiatives and encourages employee engagement through social events and sustainability projects.

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Common Interview Questions for Senior Strategist
Can you describe your experience with B2B marketing strategies?

Certainly! In answering this question, you should highlight specific campaigns you've successfully led, detailing your approach to developing and implementing effective B2B marketing strategies. Discuss your understanding of the target audience, the tools you utilized, and the metrics you analyzed to gauge success.

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How do you approach developing a strategy plan for a new client?

When asked about this, outline your process starting from conducting a thorough client needs assessment, research into the industry and competitors, and then crafting a clear, actionable strategy. Emphasize your collaborative approach and willingness to iterate on the plan based on feedback and results.

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What role does data play in your strategic decision-making?

Data is crucial for informed strategy development. You should explain how you leverage analytics to understand client behavior and measure campaign performance. Detail the types of metrics you prioritize and how you adapt strategies based on data insights for continuous improvement.

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How do you manage multiple clients and deadlines effectively?

Managing multiple clients requires strong organizational skills. Describe your methods for prioritization, task management techniques, and how you ensure timely communication with clients and team members, maintaining quality while navigating tight deadlines.

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Can you give an example of a successful project you've led?

Share a specific project that had significant impact, discussing your role, the challenges faced, collaborative efforts, and the ultimate results. Highlight metrics to demonstrate success and reflect on lessons learned that could be applied to future projects.

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What innovative strategies have you implemented in past roles?

Discuss an instance where you applied creative problem-solving or novel approaches in your strategy work. Emphasize the outcomes achieved and how these strategies addressed client goals or market trends.

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How would you define the role of collaboration in your work?

Collaboration is essential in strategy work. Highlight how you engage with different teams such as creative, data, and client services, and how fostering teamwork leads to more comprehensive and effective strategies for clients.

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What challenges have you faced in client management and how did you overcome them?

When addressing this question, reflect on a specific challenge related to client expectations or project scope. Discuss your conflict resolution skills, your strategies to keep clients informed and engaged, and how you turned the situation into a positive outcome.

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Describe your mentoring experience in previous roles.

Share your mentoring approach, including how you've supported junior team members through specific guidance, training, or leadership opportunities. Discuss how you nurture talent and the positive impact it has on team dynamics and results.

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Why do you want to work at The Marketing Practice as a Senior Strategist?

Express your enthusiasm for The Marketing Practice's innovative approach and emphasis on B2B marketing. Discuss how the company's values align with your career aspirations, your desire to contribute to its success, and the opportunities for personal growth and learning within the role.

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Full-time, remote
DATE POSTED
April 12, 2025

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