GM, Business Development Retail

As the GM of Business Development Retail at The Trade Desk, your primary responsibilities will include representing the growing Retail category in the Central NAMER region, overseeing a high-performing sales team, building key relationships with advertising clients, and communicating the value of our media buying platform. You'll also participate in discussions for product roadmap development and cultivate existing relationships to drive revenue growth.

Candidates for the GM, Business Development Retail at The Trade Desk should have extensive experience in building relationships with retailers, a wealth of background in platform-oriented business development, and a comprehensive understanding of the retail media ecosystem. Moreover, proven success in managing strategic partnerships and a solid analytical approach to selling are essential qualifications for this role.

To thrive as the GM of Business Development Retail at The Trade Desk, candidates should have significant experience in AdTech or MarTech industries, a track record of managing complex partnerships, and a deep understanding of shopper and brand marketing. Ideal candidates will also have a strategic mindset and be comfortable interacting with internal and external stakeholders to achieve revenue goals.

In the GM, Business Development Retail role at The Trade Desk, collaboration with various teams is crucial. You'll engage with sales, client services, and trading teams to cultivate focused accounts and brands. Additionally, participation in discussions with product, marketing, and revenue teams will be essential to continuously optimize efforts that connect brand goals with The Trade Desk’s offerings.

At The Trade Desk, we pride ourselves on fostering a supportive and inclusive workplace culture. As the GM of Business Development Retail, you can expect to work with a globally-connected team that values diverse experiences and perspectives, ensuring everyone feels empowered to contribute. This dynamic environment encourages creativity and collaboration, making it an ideal place for driven individuals looking to make an impact.

In answering this question, highlight any specific roles you've had related to retail business development. Focus on the strategies you employed to grow client relationships and any measurable results. Talking about specific retail clients or projects you've managed can showcase your relevant experience.

To effectively answer this question, discuss your interpersonal strategy and provide specific examples of how you establish rapport and trust with clients. Mention techniques such as regular check-ins, personalized communication, and understanding client needs that help strengthen those relationships.

For this answer, recall a specific challenge you faced in a partnership scenario. Describe the actions you took to address the issue, including communication tactics or negotiation approaches, and the eventual outcome. This shows your problem-solving abilities and resilience.

Outline your communication style and collaboration techniques when managing cross-functional teams. Discuss any tools you've used for project management or how you facilitate partnerships among departments to achieve shared goals effectively.

Emphasize the importance of data in defining business strategies, measuring success, and making informed decisions. Provide examples of how you have utilized data analytics in previous roles to drive business development initiatives or improve client engagement.

Answer this by sharing methods you use to remain updated on industry trends, such as attending conferences, participating in professional forums, or following leading publications. This demonstrates your commitment to continuous learning, which is essential in the fast-paced AdTech space.

Select a campaign where you played a significant role, detail your responsibilities, outline the strategy, and conclude with quantifiable results. This showcases your experience and effectiveness in driving successful business development initiatives.

Discuss your negotiation approach, emphasizing listening to the client's needs and finding a win-win solution. Share an example of a negotiation scenario that illustrates your successful tactics and results achieved through a collaborative process.

Provide insights into current challenges, such as evolving consumer behaviors or regulatory changes, and back your observations with industry data or examples. Discuss how you think The Trade Desk can address these challenges to adapt and thrive.

Express your enthusiasm for The Trade Desk's mission and values, aligning them with your personal and professional goals. Mention specific aspects of the company culture or innovative work that attract you, reinforcing your genuine interest in contributing to the team's success.