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Marketing Operations & Programs Lead

About the Role 

Third Wave Systems (TWS), a global Computer-Aided Engineering (CAE) provider for companies in automotive, aerospace, cutting tool, and defense that machine, is hiring our first full-time marketing team member to own execution, streamline workflows, and measure the impact of marketing efforts. The strategy is already in place—your job is to execute it effectively and optimize how we implement it. 

Reporting to the Chief of Staff, you’ll work closely with sales, product, and contractors specializing in digital ads and product marketing. You’ll lead projects, manage vendors, and ensure that marketing initiatives are on time, aligned, and data-driven. 

What You’ll Do 

  • Support content marketing for digital ads, email campaigns, and lead nurturing. 
  • Develop marketing reports and track key performance metrics. 
  • Support management campaign execution across email, events, social, and webinars. 
  • Ensure CRM accuracy and optimize marketing workflows (Salesforce or HubSpot). 
  • Oversee some event marketing coordination to ensure smooth execution. 
  • Improve cross-functional processes between marketing, sales, and product teams. 

What Makes You a Strong Fit 

  • Execution-focused – You take projects from concept to completion. 
  • Process-driven – You create workflows that improve efficiency. 
  • Detail-oriented & analytical – You ensure accuracy and track results. 
  • Adaptable & proactive – You manage multiple priorities and communicate barriers early. 
  • Strong communicator – You can translate technical information into digestible insights. 
  • You’re insight-driven—you know how to extract meaning from customer feedback and use it to make campaigns and messaging more effective and relevant

4–7 years of professional experience in marketing, operations, program management, or a similar external and internal execution-focused role

Proven ability to work cross-functionally with teams like sales, product, and external vendors

Comfortable in a fast-paced, evolving environment; thrives without a rigid playbook

Ability to self-prioritize and communicate bandwidth, blockers, or delays early and clearly

Demonstrated ability to manage and execute multi-channel marketing campaigns (email, content, events, product releases)

Experience with marketing tools (Social Media, Mailchimp, or Salesforce)

Nice to haves (Knowledge, Skills & Abilities): 

  • Experience with Notion, WordPress, Canva, Tableau, PowerBi, and Jira
  • B2B or growth marketing experience 
  • Industrial market knowledge

No Machining Industry Knowledge?  

  • You don’t need a machining/industrial background, but you should be curious and eager to learn. 
  • We work in a technical space, so willingness to ask questions and absorb new knowledge quickly is key. 

Third Wave Systems offers a comprehensive employee benefits program for full-time employees.

  • 401(k)
  • Health Insurance
  • Dental Insurance
  • Paid time off
  • Holiday Pay

Salary:

$85,000-$105,000

Average salary estimate

$95000 / YEARLY (est.)
min
max
$85000K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Operations & Programs Lead, Third Wave Systems

Are you ready to make your mark in the world of marketing? Third Wave Systems (TWS) is on the lookout for a passionate Marketing Operations & Programs Lead to join our dynamic team! This role is a fantastic opportunity for someone who thrives on executing marketing strategies and streamlining workflows while measuring the impact of marketing efforts. You’ll be our first full-time marketing team member, reporting directly to the Chief of Staff, and working closely with sales, product collaborators, and contractors specializing in digital ads and product marketing. Your main mission? To lead, manage projects, and ensure our marketing initiatives are effective, timely, and data-driven. In this role, you’ll get to support content marketing across diverse channels like email campaigns and lead nurturing, develop informative marketing reports, and track key performance metrics that guide our strategy. Plus, you’ll oversee event marketing coordination and work towards optimizing workflows in platforms like Salesforce or HubSpot. If you have 4-7 years of experience in marketing operations, proven ability to work collaboratively across teams, and a knack for managing multi-channel campaigns, we would love to hear from you! At TWS, we believe in creating processes that improve efficiency while maintaining a fun and creative work environment. So, if you're adaptable, detail-oriented, and eager to learn, come join us and help shape the future of marketing at TWS!

Frequently Asked Questions (FAQs) for Marketing Operations & Programs Lead Role at Third Wave Systems
What are the main responsibilities of the Marketing Operations & Programs Lead at Third Wave Systems?

The Marketing Operations & Programs Lead at Third Wave Systems is responsible for executing marketing strategies, managing campaigns, and optimizing workflows. This includes supporting content marketing for digital ads, tracking key performance metrics, overseeing event marketing, and ensuring the accuracy of the CRM system. The Lead works collaboratively with sales, product teams, and external vendors to ensure that all marketing initiatives are timely and effective.

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What qualifications are required for the Marketing Operations & Programs Lead position at Third Wave Systems?

To be a successful candidate for the Marketing Operations & Programs Lead role at Third Wave Systems, applicants should have 4-7 years of experience in marketing, operations, or a related field. Strong skills in project execution and cross-functional collaboration are essential, along with familiarity with marketing tools like Salesforce or HubSpot. Additionally, candidates should possess good communication skills, adaptability, and a keen attention to detail.

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How does the Marketing Operations & Programs Lead contribute to campaign execution at Third Wave Systems?

The Marketing Operations & Programs Lead contributes to campaign execution by managing and overseeing multi-channel marketing strategies that include email campaigns, content marketing, and events. They ensure that all marketing activities are on schedule and aligned with organizational goals. By developing marketing reports and tracking performance metrics, this role helps gather insights that optimize future campaigns.

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What makes a strong candidate for the Marketing Operations & Programs Lead role at Third Wave Systems?

A strong candidate for the Marketing Operations & Programs Lead role at Third Wave Systems is detail-oriented, process-driven, and possesses excellent communication skills. They should be capable of managing multiple priorities and communicate effectively about bandwidth and barriers. Furthermore, a willingness to learn about the company’s technical space and adapt in a fast-paced environment is crucial for success.

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Are there any specific marketing tools required for the Marketing Operations & Programs Lead role at Third Wave Systems?

Yes! The Marketing Operations & Programs Lead at Third Wave Systems is expected to have experience with various marketing tools, including social media platforms, email marketing tools like Mailchimp, and CRM systems such as Salesforce or HubSpot. Familiarity with Notion, WordPress, Canva, Tableau, or PowerBi is a plus, as these tools can enhance workflow efficiency and reporting.

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Common Interview Questions for Marketing Operations & Programs Lead
Can you describe your experience with multi-channel marketing campaigns?

In your answer, highlight specific campaigns you've managed, discussing the channels you used, the strategy you implemented, and the results achieved. Emphasize your ability to analyze data and make adjustments to improve outcomes.

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How do you ensure accuracy and track results in your marketing projects?

Share your strategies for maintaining accuracy in marketing data, such as regular audits of CRM systems or using performance metrics to gauge success. Highlight tools or processes that help you stay organized and results-focused.

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Describe a time when you had to work cross-functionally. What challenges did you face?

Reflect on a specific project where you collaborated with other teams. Discuss the challenges encountered, such as differing objectives or timelines, and how you overcame them through communication and aligning goals.

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How do you prioritize your tasks when managing multiple marketing projects?

Explain your process for prioritizing tasks, such as using project management tools or creating task lists. Mention how you assess urgency and impact when deciding what to focus on first.

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What metrics do you consider essential for measuring marketing effectiveness?

Discuss key performance indicators (KPIs) you track, such as conversion rates, click-through rates, or customer acquisition costs. Explain how these metrics inform your strategies and decision-making.

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Can you give an example of how you adapted a marketing plan based on customer feedback?

Share a specific instance where customer feedback influenced a campaign. Discuss how you gathered the insights and what changes you implemented in your marketing strategy as a result.

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What experience do you have with CRM systems like Salesforce or HubSpot?

Detail your hands-on experience with these CRM platforms, mentioning specific functionalities you've utilized for tracking leads and managing campaigns, and how you've contributed to data accuracy.

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How would you handle a situation where a marketing initiative is falling behind schedule?

Describe your approach to identifying issues and communicating delays. Discuss how you would work with relevant teams to realign goals and develop a recovery plan to get back on track.

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What strategies do you use to ensure effective email marketing campaigns?

Highlight strategies such as segmentation, A/B testing, and personalizing content to improve engagement rates. Discuss how you analyze campaign performance to refine future efforts.

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How do you keep up with trends in digital marketing?

Explain your methods for staying informed, such as following industry blogs, participating in webinars, or joining marketing groups. Emphasize your commitment to continuous learning in the evolving marketing landscape.

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About Third Wave Systems, Inc. Third Wave Systems ( www.thirdwavesys.com) develops and sells premier materials-based modeling software and services for machining solutions. Innovative manufacturing companies implement these solutions to dramatica...

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Full-time, remote
DATE POSTED
March 28, 2025

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