As the Associate General Manager at TILT, your primary responsibilities include leading market launch efforts, building relationships with merchants and sellers, executing marketing campaigns, and leveraging data to drive performance improvements. You will manage the onboarding process of key sellers and be instrumental in both short-term execution and long-term strategic growth. This diverse role requires a mix of skills in sales, operations, and marketing.

Candidates for the Associate General Manager role at TILT should ideally possess over 4 years of experience in a fast-paced, client-facing position. A strong background in sales, particularly sourcing and closing deals, is essential. Additionally, a passion for fashion and live shopping trends, excellent communication, and strong organizational skills to track sales targets are vital for success in this role.

The Associate General Manager plays a pivotal role in TILT's growth strategy by identifying market opportunities, establishing partnerships with sellers, and executing go-to-market plans tailored to the U.S. market. They will oversee local marketing efforts and ensure alignment between different teams to accelerate business growth and drive traffic and sales to our platform.

At TILT, the work culture is vibrant, experimental, and collaborative. As the Associate General Manager, you will be part of a friendly and ambitious team where innovative ideas are welcomed and encouraged. The team fosters an environment for personal growth and development, ensuring that everyone can contribute to shaping a groundbreaking shopping experience while celebrating each individual's creativity and drive.

TILT offers a competitive salary complemented by performance-based commission, providing financial incentives for success. Additionally, employees enjoy a collaborative team environment that's supportive and conducive to professional development. You also have the opportunity to make a tangible impact on our brand's growth in a new market, all while enjoying the freedom to innovate in your role.

To answer this question effectively, discuss specific examples from your previous roles where you successfully managed multiple priorities or adapted to changing circumstances, emphasizing how your experience relates to the responsibilities you'll have at TILT.

When discussing relationship-building, highlight your strategies for establishing trust, understanding partner needs, and maintaining communication. Use examples to illustrate how you developed these partnerships, ensuring you connect it back to your role as Associate General Manager at TILT.

When responding, focus on your data-driven approach to identifying opportunities, discuss methods you would use to analyze market trends, and explain how you'd leverage social media and existing networks to find prospective partners that align with TILT's values.

Provide insights on how you would use communication to address the disagreement. Discuss the importance of openness to feedback and team collaboration, showing that you're solution-oriented and willing to find common ground in a professional setting.

Highlight key elements such as market research, aligning the product fit to customer needs, and effective communication strategies. Discuss your experience in developing go-to-market strategies, particularly in how they would relate to TILT's objectives in launching in new markets.

Express your genuine interest in fashion trends, social shopping, and how these elements enhance the shopping experience. Share personal anecdotes or industry insights that illustrate your enthusiasm for live shopping, tying it to the mission and culture of TILT.

Discuss your organizational skills and any tools or techniques you use to prioritize tasks effectively. Provide examples of how you’ve successfully managed projects under tight deadlines or high-pressure situations, and how you would apply these techniques as Associate General Manager at TILT.

Be prepared to discuss a specific instance where you analyzed data that led to a successful decision. This will showcase your analytical skills and ability to use metrics for improving performance, which is essential for your role at TILT.

Discuss creativity, audience engagement, measurable goals, and strong partnerships as critical components of successful marketing activations. Share an example from your experience, connecting it to how you would apply those principles at TILT.

Provide your thoughts on innovation in e-commerce, specifically in live shopping and community engagement. Connecting your insights to TILT's vision can demonstrate your alignment with the company's mission and your enthusiasm for helping shape the future of shopping.