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Partnerships Manager, B2B

About TodayTix Group:


TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.


Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.


We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.


About the Role:


We’re looking for a results-driven Partnerships Manager to join our growing B2B team and play a pivotal role in securing exclusive rates and offers that drive revenue and enhance our market position. In this role, you’ll be responsible for negotiating high-value deals with theatre producers, venues, and live entertainment partners, ensuring our B2B clients have access to the most competitive trade, group, and gift experience rates.


Your expertise in relationship management and commercial strategy will be key to maximizing sales opportunities through our extensive network of B2B partners. You’ll work cross-functionally with internal teams to implement and optimize offers, ensuring seamless execution and measurable impact.


If you thrive in a fast-paced, collaborative environment and have a passion for partnerships and live entertainment, we’d love to hear from you!


Please note: this is a full-time position and qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 2 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.


What Success Looks Like:
  • Commercial Growth: Secure a set number of bespoke B2B offers per month, maximising market exclusivity in excess of our stated goals.  Drive an increase of revenue from negotiated rates in excess of stated goals over the first 12 months.
  • Competitive Positioning: Ensure TTG has access to 100% of available B2B rates in the market, ensuring access to competitive travel partner specific rates.
  • Cross-Team Collaboration: Work closely with the Partner Success Team to increase B2B partner engagement by 100% and improve offer conversion rates quarter-over-quarter through strategic communication with shows.
  • Operational Efficiency: Ensure that 100% of negotiated offers/prices are set up correctly, minimizing delays and ensuring seamless implementation for B2B partners.


What You’ll Do:
  • Day-to-day liaison with the B2B team to understand the specific business needs and commercial potential of TTG’s wide portfolio of B2B clients.
  • Pitch our B2B offering to theatre and live entertainment clients, creatively and convincingly, demonstrating their value to both parties. This includes highlighting the opportunities offered by exclusive partner offers, specific trade rates, group rates and offers, in addition to trade shows, trade nights, and umbrella initiatives such as Essential West End.
  • Pitch our Travel Network Media packages to theatre clients highlighting the opportunity and value of the TTG network to our show partners.
  • Work alongside our internal set-up team to assist with timely implementation of all promotions, communicating effectively across teams at all times
  • Prepare proposals and attend pitch meetings alongside partnerships and B2B teams.
  • Represent TTG at client meetings and, on occasion, trade shows and similar events.
  • Internal and external analysis of opportunities and successes. 


We’re Looking for Someone With:
  • Minimum 3 years experience in a theatre, affiliate, or ecommerce partnership role.
  • Extensive network of contacts across West End producers, venue chains and marketing agencies, a plus.
  • Ability to build and maintain professional relationships through phone calls, email correspondence, and face-to-face meetings. 
  • Proficiency in Google Sheets with a strong knowledge of Microsoft Excel and Google Slides.
  • Strong knowledge of theatre and live entertainment product, particularly within London, a plus.
  • A resourceful and flexible mindset; an effective problem solver. 
  • Excellent organisational, planning, time management, and interpersonal skill.
  • Proactive in approach and eager to identify opportunities to drive business for TTG.
  • Strong communication and multitasking skills.
  • Target-oriented and accustomed to working to ambitious goals.
  • Informed knowledge of travel trade and/or the tourism sector, a plus.
  • Possess a familiarity with ticketing programs and proficiency in sales analysis a plus.


Good To Know:


TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are a few of our favourites:


-Competitive salary

-Hybrid work environment (blend of in-office and at-home days)

-Up to 4 weeks per year of flexible 'work from anywhere'

-Generous pension match

-Access to a bespoke Pension scheme 

-Complimentary tickets to shows and events

-Employee Assistance Programme

-Access to a corporate rate Vitality PMI plan

-Healthcare cash plan

-Season Ticket loans

-Birthday off

-Three months of fully paid Parental Leave 

-Employee Charity Donation Matching

-Work From Home budget

-Annual Professional Development Budget

-Cycle to work scheme

-Employee Referral Bonus


TodayTix Group is proud to be an equal opportunity employer, committed to fostering a workplace that celebrates diversity and inclusion. We welcome candidates of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital or veteran status, pregnancy, disability, or any other characteristic protected by law. We are also committed to providing reasonable accommodations for applicants and employees based on their religious practices, mental health, or physical needs.


For information on our UK Privacy policy, click here.

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What You Should Know About Partnerships Manager, B2B, TodayTix Group

At TodayTix Group, we're on the lookout for a passionate Partnerships Manager, B2B to join our dynamic team in London. In this role, you'll dive deep into the vibrant world of theatre and live entertainment, playing an essential part in crafting exclusive rates and compelling offers that not only drive our revenue forward but also help us stand out in the market. Your knack for relationship management and your sharp commercial strategy will be your best buddies as you negotiate high-value deals with theatre producers and venues. The excitement is palpable as you work closely with diverse B2B clients, ensuring they have access to the best group and gift experience rates available. Collaboration is key here at TTG! You’ll interact with various internal teams to bring offers to life, making sure everything runs smoothly and efficiently. If you're someone who thrives in fast-paced environments, loves building partnerships, and has a passion for live entertainment, then we want to hear from you. You'll be based in the greater London area, with a flexible work arrangement that allows you to enjoy the best of both worlds—remote work two days a week and in-office collaboration for the rest. Here’s your chance to make a significant impact in the digital transformation of culture while working alongside some of the brightest minds in the industry!

Frequently Asked Questions (FAQs) for Partnerships Manager, B2B Role at TodayTix Group
What responsibilities does the Partnerships Manager, B2B at TodayTix Group have?

As a Partnerships Manager, B2B at TodayTix Group, your primary responsibilities will include negotiating exclusive deals with theatre producers and venues, managing relationships with B2B clients, and driving revenue growth through competitive pricing strategies. You will also engage in cross-functional collaboration with internal teams to implement offers efficiently.

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What qualifications do I need to become a Partnerships Manager, B2B at TodayTix Group?

To qualify for the Partnerships Manager, B2B position at TodayTix Group, candidates should have a minimum of 3 years of experience in partnership roles within theatre, e-commerce, or affiliate marketing. Additionally, a strong network within the West End and proficiency in tools like Google Sheets and Microsoft Excel are advantageous.

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How does TodayTix Group foster a diverse workplace as they hire a Partnerships Manager, B2B?

TodayTix Group celebrates diversity and inclusion by welcoming candidates from all backgrounds for the Partnerships Manager, B2B position. The company is committed to providing reasonable accommodations for applicants based on their unique needs and strongly advocates a non-discriminating work environment.

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Where is the Partnerships Manager, B2B position based, and what is the work arrangement?

The Partnerships Manager, B2B role at TodayTix Group is based in London, UK. The position offers a hybrid work model, allowing employees to work from home for a minimum of two days a week while enjoying collaborative office days to enhance teamwork.

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What key skills should a Partnerships Manager, B2B possess at TodayTix Group?

A successful Partnerships Manager, B2B at TodayTix Group should possess excellent organizational skills, strong interpersonal abilities for building relationships, and a proactive mindset. Knowledge of the theatre and live entertainment sectors in London, along with a target-oriented approach, will set candidates apart.

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Common Interview Questions for Partnerships Manager, B2B
Can you describe your experience in negotiating partnerships in the theatre industry?

When answering this question, be sure to highlight specific examples where your negotiation skills led to successful outcomes. Discuss the strategies you employed, the nature of your partnerships, and how those relationships benefited both sides.

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How do you prioritize tasks when managing multiple B2B partnerships?

Explain your approach to time management and prioritization. Discuss specific tools or methodologies you utilize to track your tasks and ensure that all partnerships receive the attention they deserve.

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What is your process for tracking the success of B2B partnerships?

Detail the metrics you believe are most important in evaluating partnership success. This could include revenue growth, engagement rates, or client satisfaction. Mention any software or reporting processes that aid in your analysis.

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How do you build and maintain professional relationships in high-pressure environments?

Share your style of communication and relationship-building. Discuss how you manage conflicts or miscommunications and the importance of transparent communication to foster long-lasting partnerships.

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Can you give an example of a successful deal you've negotiated?

Be ready with a narrative about a specific deal. Describe the context, your strategy, the negotiation process, and the results. Make sure to include how it impacted your company positively.

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What strategies have you used to enhance B2B partner engagement?

Discuss creative approaches you've employed to keep partners engaged, such as personalized marketing, regular check-ins, and feedback loops. The focus should be on your proactive communication and relationship management skills.

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What do you believe is the key to successful partnerships in the B2B space?

Offer insights into the qualities that make partnerships thrive, such as mutual trust, open communication, and shared goals. This is a chance to discuss your philosophy on partnership success.

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How familiar are you with current trends in the theatre and live entertainment sector?

Show off your industry knowledge by discussing recent trends, challenges, or changes in the sector. Being informed positions you as a candidate who can navigate the industry's complexities effectively.

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What tools do you use to analyze market rates for B2B offerings?

Mention specific analytic tools or platforms you’ve utilized to assess market rates. Highlight any familiarity you have with data collaboration or CRM tools that make your research more efficient.

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Why do you want to work as a Partnerships Manager, B2B at TodayTix Group?

Reflect on your passion for theatre, live entertainment, or e-commerce. Connecting your values with the company's mission will resonate well and show your enthusiasm to be part of the team.

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TodayTix is an international ticketing platform on a mission to redefine the way people see theater. Through effortless access to the best shows, insightful guidance to the world of theater, and thoughtful service at each moment along the way, Tod...

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Full-time, hybrid
DATE POSTED
March 3, 2025

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