Director of Product, Hardware
Who We Are
At Tonal, we know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most intelligent strength training system available that makes working out more efficient, effective, and engaging.
We are applying our collective knowledge and creativity to reimagine working out, leveraging hardware, software, video content, artificial intelligence and computer vision to help customers achieve their fitness goals.
We're passionate about building products that help our customers thrive.
Overview
As Director of Product for Hardware, you will lead the strategy and evolution of Tonal’s hardware products, including the Tonal Trainer and Accessories. You will be responsible for identifying opportunities for growth through hardware product innovation and working cross-functionally to bring concepts to life.
What You Will Do
Strategically evolve and grow hardware products and accessories to constantly deliver a better user experience and better business outcomes for Tonal
Identify opportunities via market research, customer interviews, and analytics, in partnership with product marketing
Conceptualize, define, and drive hardware initiatives in partnership with engineering, design, and programs teams
Work with operations teams and suppliers to drive down cost of good sold (COGS) for hardware products
Lead product requirements creation including definition of use cases, user experience and feature specifications to detail how products and product features should be built
Manage prioritization and trade-offs among customer experience, performance, profitability, and operational support load
Grow and lead a team of product managers to execute on hardware product deliverables.
Build consensus around product strategy and definition
Manage multiple concurrent hardware initiatives
Proactively communicate details and progress to senior management and the rest of the organization
Who You Are
9+ years of product management experience preferably with combined HW/SW products, with 3+ years of managing product managers.
Passionate about health and fitness and helping our members be their strongest
Proven success leading the development and launch of consumer electronics devices, including both hardware and software components
Understanding of hardware unit economics, business modelling, refresh timelines, and development costs
Very analytically rigorous but also a consumer-experience-first thinker
An extremely creative thinker, always challenging and improving your work
Ability to work under pressure and meet tight deadlines
Very high attention to detail and organization
Highly effective communicator
Extra Credit
Engineering degree
Experience working on technology related to strength training, exercise, or health and fitness
MBA or other advanced degree
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.
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At Tonal, we understand that achieving your fitness goals can sometimes feel daunting, and that's why we’re on a mission to eliminate those hurdles. As the Director of Product for Hardware, you'll play a pivotal role in shaping the future of our innovative strength training products, like the Tonal Trainer and its accessories. Your strategic vision will help us evolve these hardware offerings to enhance user experience and drive business growth. You'll lead a talented team and work closely with cross-functional partners to identify growth opportunities based on market research, customer insights, and analytics. With your extensive experience overseeing both hardware and software products, you’ll be at the forefront of conceptualizing and implementing initiatives that not only prioritize performance and customer satisfaction but also ensure operational efficiency. Your creativity and analytical mindset will challenge the status quo, while your leadership will inspire the team to tackle multiple projects. If you’re passionate about health and fitness and want to help our community become their strongest, we would love to have you join us in San Francisco as we continue to redefine the fitness industry!
Tonal – the world’s most intelligent fitness system – enables you to be your strongest by providing an effective fitness program tailored to you, your goals, and your schedule. Combining cutting-edge, all-in-one equipment and personalized video gu...
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