Performance Marketing Executive

As a Performance Marketing Executive at Trackier, your key responsibilities will include assisting in the planning and execution of B2B paid campaigns on platforms like Google Ads and LinkedIn. You will conduct keyword research, audience segmentation, and analyze competitors, while also writing engaging ad copy. Additionally, monitoring campaign performance metrics such as CTR and CPL will be paramount, and optimizing landing pages in collaboration with other teams will be a regular part of your role.

To apply for the Performance Marketing Executive position at Trackier, candidates must possess a Bachelor’s degree in Marketing, Business, Communications, or a related field. Certifications such as Google Ads and/or Meta Blueprint are required. Familiarity with marketing metrics, paid advertising platforms, and strong analytical skills will help you succeed in this role.

Essential skills for a Performance Marketing Executive at Trackier include strong analytical thinking, attention to detail, and excellent communication abilities. Proficiency in Excel or Google Sheets is crucial as well, along with an eagerness to learn in a fast-paced environment. Familiarity with paid acquisition strategies and B2B SaaS marketing best practices will serve you well in this position.

At Trackier, Performance Marketing Executives will receive substantial support through ongoing training and collaboration with experienced team members. You will learn about best practices in performance marketing and have the opportunity to engage in hands-on project work that builds foundational skills and leads to career advancement.

Trackier offers a comprehensive benefits package for Performance Marketing Executives, including medical insurance, a competitive salary structure, and a lucrative reimbursement policy. Additionally, you can look forward to sponsored trips that foster both team bonding and personal growth within your career.

When creating a paid marketing campaign, it’s essential to start with a clear understanding of the target audience and their behavior. Conduct thorough keyword research to identify relevant search terms. Then, segment your audience based on demographics and interests. Write compelling ad copy that speaks directly to your audience’s needs and test different variations to optimize performance.

To evaluate campaign success, I monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Lead (CPL), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC). Understanding these metrics helps in optimizing campaigns for better results and ROI.

In a previous project, I gathered data from ongoing campaigns and noticed a downward trend in CTR. After analyzing audience segments, I identified that the ad copy was not resonating with a key demographic. I recommended adjustments to the messaging, which ultimately led to a 25% increase in engagement.

To ensure ad copy resonates with the target audience, I first conduct detailed audience research to understand their pain points and desires. Then, I use language that speaks directly to those needs and includes a clear call-to-action. A/B testing different copies can also provide insights into what resonates best.

I have experience with several software tools including Google Ads for managing PPC campaigns and Google Analytics for tracking performance metrics. Additionally, I am familiar with HubSpot for inbound marketing and CRM purposes, which helps in managing leads throughout their journey.

I stay updated with the latest trends in performance marketing by reading trusted industry blogs, participating in webinars, attending conferences, and engaging with online marketing communities. This continuous learning approach helps me incorporate innovative strategies into my campaigns.

I believe that the most important qualities for a Performance Marketing Executive include analytical thinking, creativity, and adaptability. Being data-driven yet innovative allows us to craft campaigns that effectively reach and engage our audience while adjusting strategies based on performance data.

In my previous roles, I have utilized A/B testing to optimize ad performance. I ran tests comparing different headlines and calls-to-action to see which variations garnered more clicks. This practice helped to refine our messaging for better performance and overall campaign success.

When analyzing competitor campaigns, I outline their ad messaging, promotional strategies, and target audiences. I also utilize tools that allow me to view their ad spend and creative strategies. This analysis reveals areas where we can differentiate and capitalize on weaknesses in their approach.

When communicating campaign results to stakeholders, I prepare concise reports that summarize key metrics, insights, and recommendations. Visual aids, like charts and graphs, help convey data effectively. Additionally, I focus on translating data into actionable insights for future campaigns.