Commercial Sales Lead, Partnership Sales

The primary responsibilities of a Commercial Sales Lead at Two Circles include spearheading high-profile sponsorship deals on behalf of premium rights holders globally. This involves proactively sourcing and engaging potential sponsors, securing in-person meetings, and building trusted relationships with decision-makers at global brands. The role also requires managing competitive processes to negotiate and conclude significant sponsorship agreements.

To be considered for the Commercial Sales Lead position at Two Circles, candidates should have a proven track record of delivering sizeable sponsorship deals with premium global rights holders. A strong understanding of negotiation techniques, high levels of influence and persuasion, and experience working across varied countries and cultures are vital qualifications for this role.

At Two Circles, we genuinely invest in our team's growth and career progression. As a Commercial Sales Lead, you will receive mentorship and support as you develop your skills and navigate opportunities within the organization. We believe that your commitment and performance can lead you to advance quickly, ensuring you are recognized for your contributions.

The culture at Two Circles is vibrant, inclusive, and dedicated to integrity and innovation. As a Commercial Sales Lead, you'll be part of a diverse team focused on solving problems rather than just selling assets. We value energy and commitment, fostering an environment where everyone's contributions are celebrated and diverse perspectives are embraced.

As a Commercial Sales Lead at Two Circles, you will experience numerous growth opportunities as you demonstrate your performance and commitment. The company's focus on expansion allows for various pathways in leadership and strategic roles, and your involvement with high-profile clients can pave the way for broader responsibilities in the future.

When answering this question, focus on specific examples where you successfully negotiated sizable sponsorship agreements. Highlight your strategies, any challenges you overcame, and the outcomes that were beneficial for both the client and the rights holder. This showcases your capabilities in achieving results.

Discuss approaches such as active listening, personalized communication, and demonstrating genuine interest in the potential sponsors' needs and goals. Providing anecdotes helps illustrate your relationship-building skills effectively.

Explain your methods for prioritization, such as assessing the potential value of each deal, setting timelines, and utilizing project management tools. This question aims to gauge your organizational skills and ability to handle pressure.

Reflect on key lessons learned, whether related to negotiation tactics, understanding the sponsor’s perspective, or market dynamics. Convey how these lessons have shaped your approach to approaching sponsorship sales and partnership development.

Share your methods for staying updated, such as following industry news, attending conferences, and engaging with key stakeholders. Express enthusiasm for continually learning and adapting to emerging trends, which is vital in this fast-paced industry.

Present a specific scenario where you encountered obstacles during a sponsorship negotiation, detailing the steps you took to resolve the issue and your thought process. Highlight meeting both parties’ needs to create a win-win situation.

Discuss your passions, such as the excitement of closing deals, fostering strong partnerships, or the challenge of overcoming obstacles. Personal insights into your motivation can make your answer relatable and memorable.

Use a specific example to illustrate your teamwork skills. Talk about your role in the team, how you communicated effectively, and how everyone’s efforts synergized to close the deal successfully.

Provide a well-informed perspective on current trends in sponsorship, perhaps mentioning digital transformation, fan engagement, or the importance of authenticity in brand partnerships. Show that you are engaged with the industry’s evolution.

Speak to specific case studies where your efforts significantly impacted a client's revenue or audience growth. Detail your contributions and highlight the measurable results you achieved, positioning you as a key player in driving success.