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Data Analyst, Marketing Analytics

Company Description

Ubisoft is composed of over 19,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.

Ubisoft’s worldwide network of video game development studios and business offices work together each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member can participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and XDefiant. Ubisoft is a global leader in the video games and entertainment software industry.

Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

Take entertainment to the next level. Join us and create the unknown.

Job Description

The Marketing Analytics team works with the business and marketing stakeholders to analyze and measure the impact marketing has on our business objectives.  

The Data Analyst/Senior Data Analyst, Marketing Analytics, will be responsible for gathering, structuring and analyzing data to derive compelling insights that drive the strategy & optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on acquisition, retention, engagement, and conversion.

 

WHAT YOU'LL DO

  • Understand the business objective and marketing initiatives to then identify the key success metrics that help evaluate the performance towards the objectives
    • Analyze correlations between business outcomes and marketing initiatives.
    • Establish a benchmarking methodology and set targets for the key metrics identified.
    • Measure and communicate to stakeholders the results.
  • Be a thought leader and spearhead data driven decision making amongst stakeholders.
    • Translate the business questions and challenges from the stakeholders into analytics projects.
    • Deliver a cross-channel, brand level view of performance, insights, and recommendations.
    • Convey the finding on campaign performance and drive strategy and optimization change with stakeholders.
    • Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
  • Work with marketing teams to ensure marketing efforts are effective and drive incremental acquisition, engagement, and conversion.
    • Develop marketing experiments to understand the business impact of paid media and creator campaigns.
    • Leverage data from Adobe Analytics, Gamesight, Salesforce, Datorama  and various other tools and platforms.
    • Develop robust analytic processes to frame campaign expectations, inform decision making, and provide optimization recommendations based on performance data.
    • Work with Data Science to use predictive analytics to analyze data from viewership, website interactions, media campaigns, CRM, and social platforms.
    • Assist with budget planning exercises to determine optimal budget for a given campaign.
    • Develop marketing experiments to understand the business impact of paid media
  • Communicate insights and discuss recommendations with brand teams and cross functional partners.

Qualifications

WHAT YOU'LL BRING

  • 4+ years of proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable insights. 3+ years of that in paid media and marketing analytics.
  • Experience in marketing or performance analytics roles for paid media, content creators.
  • Previous experience in reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Tableau, and other data/visualization tools; monitor for changes in trends, share insights and make recommendations
  • Familiarity of different paid media measurement options, such as conversion APIs (CAPI), brand lift surveys, conversion lift studies, and audience hold outs.
  • Experience with statistical methods such as regression and hypothesis testing

Additional Information

WHAT YOU’LL GET

· Medical, dental, and vision coverage

· Employer HSA contribution to fully cover your deductible (with enrollment in an HSA eligible medical plan)

· 401k match

· Paid vacation, holiday and wellness time

· Fitness, physical challenge, and eSports competition reimbursements

· Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services

· Membership to One Medical

· Rocket Lawyer online legal service membership

· Paid parental leave

· Paid time off to volunteer

· Paternity – paid time off to bond with a newly adopted pet

· Sabbatical leave available after 5 years of employment

· Access to all the latest Ubisoft games for PC

· Generous discount on new Ubisoft games

All your information will be kept confidential according to EEO guideline

We are committed to enriching players’ lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.

Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.

The San Francisco base salary range for this full-time position is $90,000 - $120,000. The Compensation details reflect the base salary only, and do not include bonus, stock options, or benefits.

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.

Take entertainment to the next level. Join us and create the unknown. We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters.

Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Data Analyst, Marketing Analytics, Ubisoft

At Ubisoft, we’re seeking a passionate Data Analyst for our Marketing Analytics team located in the vibrant city of San Francisco, California. As a Data Analyst at Ubisoft, you’ll be at the heart of the action, diving into the numbers that drive our marketing strategies for iconic brands like Assassin's Creed and Watch Dogs. Your main role will be to gather and analyze data, revealing insights that can steer our marketing initiatives towards success. You’ll work closely with various stakeholders, identifying the key metrics that really matter, measuring performance, and communicating results effectively. From managing data collection solutions to designing impactful marketing experiments, your analytical skills will shine every day. You’ll also collaborate with Data Science teams to leverage predictive analytics, enhancing our understanding of player interactions and marketing impacts. This isn’t just about numbers; it’s about storytelling through data, helping us refine our tactics to boost acquisition, engagement, and conversion rates. If you’re looking to join a forward-thinking company where your ideas can lead to real changes and you want to engage in groundbreaking work that impacts the entertainment industry, Ubisoft is the place for you. Here, your contributions will be valued, and you’ll have the opportunity to grow alongside some of the brightest minds in gaming. So, are you ready to take entertainment to the next level and create the unknown with us?

Frequently Asked Questions (FAQs) for Data Analyst, Marketing Analytics Role at Ubisoft
What are the primary responsibilities of a Data Analyst in Marketing Analytics at Ubisoft?

As a Data Analyst in Marketing Analytics at Ubisoft, your core responsibilities will include gathering, structuring, and analyzing data to derive insights that influence marketing strategies for our iconic games. You will analyze performance metrics, measure the effectiveness of marketing initiatives, and provide data-driven recommendations for optimization. Additionally, you'll be charged with translating complex business questions into actionable analytics projects, ensuring alignment with marketing objectives.

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What qualifications do I need to work as a Data Analyst in Marketing Analytics at Ubisoft?

To qualify for the Data Analyst position within Marketing Analytics at Ubisoft, you should have a minimum of 4 years of analytical experience, with at least 3 years focused on marketing analytics, particularly in paid media. Proficiency in data analysis tools such as SQL, R/Python, and Tableau is essential, as is a familiarity with statistical methods like regression analysis. A strong understanding of marketing metrics and how they relate to business outcomes will also be crucial.

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How does Ubisoft support career development for a Data Analyst in Marketing Analytics?

Ubisoft values growth and development for all its employees, including Data Analysts in Marketing Analytics. The company offers numerous opportunities for professional development, including mentorship from seasoned analysts, access to training resources, and involvement in cross-functional projects that enhance your skills. Additionally, Ubisoft's culture encourages sharing knowledge and ideas, allowing you to learn from your peers and advance your career.

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What tools and platforms will I work with as a Data Analyst in Marketing Analytics at Ubisoft?

In your role as a Data Analyst in Marketing Analytics at Ubisoft, you'll have the opportunity to work with a variety of tools and platforms, such as Adobe Analytics, Salesforce, and Tableau. Additionally, you'll leverage data from Gamesight and Datorama, enabling you to create comprehensive reports and dashboards that showcase trends and insights across different channels and audience segments, ensuring effective analysis and decision-making.

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Can you describe the team environment for a Data Analyst in Marketing Analytics at Ubisoft?

The team environment for a Data Analyst in Marketing Analytics at Ubisoft is collaborative and vibrant. You will be surrounded by enthusiastic and diverse colleagues who share a passion for gaming and analytics. The open environment fosters the sharing of ideas, encouraging creative problem-solving and innovation. This collaborative spirit ensures that every team member's voice is heard and valued, making it an inspiring place to work and grow.

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Common Interview Questions for Data Analyst, Marketing Analytics
Can you explain your experience with data analysis in paid media and marketing analytics?

When answering this question, highlight your specific experiences that are relevant to paid media and marketing analytics. Discuss particular projects you’ve worked on, the tools you used, the insights you derived, and how those insights influenced marketing strategies. This is a great opportunity to emphasize your analytical skills and your ability to translate data into actionable recommendations.

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How do you prioritize key metrics when measuring marketing performance?

In your response, explain your approach to identifying key success metrics based on business objectives. Discuss how you collaborate with stakeholders to understand their goals and align your analysis accordingly. Emphasize your method for benchmarking and setting targets for these metrics, alongside your experience in utilizing data visualization tools to communicate your findings clearly.

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What statistical methods are you familiar with, and how have you applied them in past projects?

Share your knowledge of relevant statistical methods such as regression analysis and hypothesis testing. Provide examples from previous projects where you successfully applied these methods to evaluate marketing initiatives, drawing conclusions that drove strategy changes. Be specific about the outcomes of those applications and how they helped in achieving marketing objectives.

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Describe a time when a data-driven insight caused a significant change in a marketing strategy.

When discussing a relevant experience, detail the process of extracting and analyzing data, the insight you derived, and the specific actions taken based on this insight. Be sure to highlight the positive impact your findings had on marketing effectiveness and campaign success, showcasing your contribution to the team’s goals.

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How do you stay updated with the latest trends and technologies in data analytics and marketing?

Emphasize your commitment to continuous learning by mentioning specific resources you follow, such as industry blogs, webinars, or professional groups. Discuss any recent courses or certifications you’ve completed and how they’ve helped you stay on the cutting edge of analytics. This shows your proactive approach and genuine interest in the field.

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What tools and technologies do you feel most comfortable using for analytics projects?

In your answer, list specific tools you’ve used, such as SQL, Tableau, or R/Python. Discuss your levels of proficiency with each tool and mention any relevant projects where you effectively implemented these technologies. This is your chance to position yourself as a capable and skilled candidate in data analytics.

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Can you give an example of how you’ve communicated complex data insights to non-technical stakeholders?

Here, focus on your ability to simplify complex concepts into understandable terms. Share a specific example where you had to present your findings to stakeholders without technical backgrounds, highlighting your use of visual aids and storytelling techniques to convey the data effectively. This demonstrates your strong communication skills and your understanding of audience needs.

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What is your approach to analyzing and interpreting data from multiple sources?

Explain your method for consolidating data from various sources, focusing on how you ensure data consistency and accuracy. Discuss how you analyze this data holistically and utilize it to generate comprehensive insights that inform marketing strategies. Mention any specific tools you use for data integration and analysis.

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How do you handle tight deadlines when working on analytics projects?

Describe your time management strategies and how you prioritize tasks to meet tight deadlines. Discuss your ability to work efficiently without compromising accuracy, and provide an example of a project where you successfully delivered insights under time constraints. This showcases your ability to thrive in fast-paced environments.

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What excites you about working as a Data Analyst in Marketing Analytics at Ubisoft?

Express your enthusiasm for the gaming industry and Ubisoft's unique position within it. Share how the prospect of analyzing data related to beloved franchises excites you and how you view the role as an opportunity to influence innovative marketing strategies. This will let interviewers see your passion for the company and its mission.

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At Ubisoft, we are dedicated to enriching players' lives with original and memorable moments of play.

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Full-time, on-site
DATE POSTED
April 7, 2025

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