Resident - Post Creative Strategist

As a Resident - Post Creative Strategist at VaynerMedia, your primary responsibilities include monitoring brand social channels, engaging in online conversations, and analyzing cultural trends to provide insights for the creative team. You will also track follower interactions, identify opportunities for engagement, and manage the brand's social presence using various tools.

Candidates for the Resident - Post Creative Strategist position at VaynerMedia should have a strong interest in marketing, proficiency across various social media platforms, and an ability to blend creativity with analytical thinking. Experience with social listening tools like Brandwatch and communication skills are also beneficial.

The Resident - Post Creative Strategist position at VaynerMedia is currently a three-month temporary residency with the potential to transition into a full-time role based on performance and business needs. Commitment to a full-time schedule is required during the residency.

The work schedule for the Resident - Post Creative Strategist at VaynerMedia requires you to be on-site four days a week, providing a full-time commitment of 40 hours per week. This will typically fall during standard business hours from 9 AM to 6 PM PT, Monday through Friday.

VaynerMedia offers a comprehensive benefits package for the Resident - Post Creative Strategist role, which includes employer-sponsored 401k with match, medical, dental, and vision coverage, unlimited PTO, caregiver leave, and health and wellness benefits.

In responding, emphasize your proactive strategy including using tools for real-time monitoring, actively engaging with followers, and analyzing comments and messages to capture valuable insights for the brand.

Highlight any hands-on experience with tools like Brandwatch or TweetDeck, discussing how you've utilized them to gain insights, monitor trends, or shape social strategy in previous roles or projects.

Share a specific example where you spotted a trend, detail your thought process, and explain how you communicated this to your team or how it influenced your social media strategy.

Outline a tactful approach to managing negative feedback, explaining the importance of empathy, prompt responses, and moving conversations offline when necessary to protect the brand’s reputation.

Discuss successful campaigns where you engaged influencers, specifying the strategies you employed and how you measured the effectiveness of those collaborations for brand growth.

Demonstrate your understanding of balancing creative ideas with data-driven insights, explaining how metrics can shape and enhance creative campaigns to achieve business objectives.

When discussing achievements, focus on specific outcomes, like increased engagement rates or successful campaigns, and outline the steps you took to achieve these results.

Mention your strategies for staying informed, such as following relevant publications, engaging with industry thought leaders on social media, or even participating in professional groups and networks.

Encourage candidates to discuss their unique voice, adaptability to different audiences, and how clarity and engagement drive their content creation across platforms.

Emphasize your understanding of key performance indicators (KPIs) like engagement rates, follower growth, and conversion metrics, explaining how each one can reflect the success of social media strategies.