Dickies: Marketing Manager, Global GTM

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

Marketing Manager, Global GTM

What will you do?

A day in the life of a Marketing Manager of Global GTM at Dickies looks a little like this.

As the Global Go to Market Manager at Dickies, you will be responsible for overseeing and executing our global go to market process. Key responsibilities include supporting the development of seasonal marketing campaigns and product launches, attending and presenting as needed during GTM milestones, driving alignment between product and marketing, working collaboratively with regional marketing and commercial teams throughout the planning process, and driving consistency in brand representation in markets that meet global objectives. This position works closely with and reports to the Global Director of Brand Marketing

Let’s break down that day-in-the-life a bit more.

• Leads system input of seasonal line plan with a focus on accuracy and timing.  Supporting the global Workwear merchandising team. 
• Work Cross- Functionally  
  • Gather consumer and market insights that can inform marketing briefs by working across strategy and product to develop consumer testing at early-stage development.  
  • Work with marketing ops to inform creative delivery timing as it relates to sample delivery and content needs for each stage of the GTM process. 
  • Lead the briefing process for seasonal ideation and content creation in partnership with the global team, with input from the regional teams. 
• Build Global Alignment 
  • Meet regularly with each region to stay informed of regional trends, needs, and strategies. 
  • Ensure regional collaboration and feedback into global process at correct touchpoints. Align regional strategies with global objectives and timelines.  
  • Balances global brand alignment with regional adaptations, impacting brand perception and customer engagement. 
• Execute with Excellence  
  • Manage all GTM deadlines for global marketing. 
  • Develop seasonal collateral including sell in tools, global toolkits, and campaign recaps.  
  • Manage the campaign launch process across all channels and regions. 
  • Evaluate outcomes based on customer acquisition and revenue goals for each launch.  
  • Partner with the regional teams to evaluate regional GTM process and identify areas for continuous improvement.  

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strong analytical and strategic thinking skills to develop effective GTM strategies  
• Excellent communication and presentation skills to convey complex information to various stakeholders. 
• Experience working within a global brand, understanding the regional nuances and needs. 
• Proven ability to collaborate and build relationships across different teams (marketing, sales, product). 
• Detail oriented with the ability to manage multiple seasons and timelines consecutively.  
• Project management skills to execute launch plans and manage timelines. 

There are also a few skills that are not required but preferred. 

• Apparel and workwear specific industry experience
• Specific GTM process and seasonal tools used at Dickies

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Dickies’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Dickies’ Diversity and Inclusion efforts, go to www.dickies.com

Now WE have a question for YOU.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.