B2B & Product Marketing Manager (NA) - job 6 of 11

The B2B & Product Marketing Manager at Visa Direct is responsible for developing and executing a comprehensive B2B marketing strategy focused on key audiences. This includes collaborating with product and sales teams, creating sales materials, leading marketing campaigns, managing the marketing budget, and tracking performance metrics to ensure the effectiveness of marketing initiatives.

Candidates applying for the B2B & Product Marketing Manager position at Visa Direct should possess a strong background in B2B product marketing. Essential qualifications include excellent project management skills, strong communication abilities, creative problem-solving capabilities, and demonstrated experience in building effective marketing programs that drive growth and revenue.

The B2B & Product Marketing Manager contributes to lead generation by executing marketing campaigns that leverage Visa's paid, owned, and earned channels. They produce targeted sales materials and messaging that support sales efforts, helping to generate significant leads that drive business results.

Collaboration is crucial for the B2B & Product Marketing Manager at Visa Direct. The role involves working closely with internal teams such as product, sales, and marketing, as well as engaging with external partners to develop messaging and creative assets that resonate with target audiences.

The B2B & Product Marketing Manager at Visa Direct will work in a hybrid environment, which means they will split their time between remote work and in-office days. The exact in-office requirements will be confirmed by the Hiring Manager, allowing for flexibility and a balanced work-life integration.

When answering this question, focus on specific campaigns and strategies you've successfully implemented in previous roles. Highlight measurable outcomes, demonstrate your understanding of B2B dynamics, and explain how those experiences will benefit Visa Direct.

Share your approach for prioritizing tasks, such as using project management tools or frameworks. Mention how you balance urgent requests with long-term goals, and provide an example of how your prioritization positively impacted a marketing campaign's outcome.

Discuss your process for understanding audience needs—such as conducting market research or customer interviews. Explain how you use insights gained to craft messaging that resonates with the audience and drives engagement.

Explain the metrics and KPIs you track to assess campaign performance. Discuss your experience with data analytics tools and how you've used data to modify and optimize campaigns for better results.

Provide a detailed account of a specific campaign, emphasizing your role, the strategy employed, and the results achieved. Use quantifiable data to showcase its impact on lead generation, sales, or brand awareness.

Highlight your collaborative strategies, such as regular meetings or feedback loops with the sales team. Share examples of how such collaborations have led to improved sales material or more effective campaigns.

Discuss how you gather and analyze customer feedback to inform marketing strategies. Mention how you've utilized customer insights to refine messaging, product positioning, or campaign tactics.

Share examples of specific creative assets you've developed, such as sales decks, videos, or digital content. Emphasize your creative contributions and how they positively impacted campaign effectiveness.

Talk about your experience in budget planning, execution, and tracking. Provide details on how you prioritize spending based on campaign ROI and ensure that marketing initiatives remain financially viable.

Define successful project management by discussing key components like organization, time management, communication, and adaptability. Provide an example where your project management skills led to a successful marketing initiative.