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Benefits Product Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The European Consumer Solutions team is responsible for managing and optimizing Visa’s core products consisting of Credit, Debit and Prepaid solutions. The team also manages new capabilities aim at modernizing and transforming credential lifecycle and proposition management, which helps Visa issuers create differentiated core card propositions and stay relevant to evolving consumer needs in Europe. This team works closely with global and market-based Product teams to develop the right products and value propositions for a range of priority customer segments defined by the business across the region.  The team’s objectives are aligned closely to the Visa 2030 strategy and the European regional scorecard (including revenue and profitability outcomes), and the team requires individuals who bring a solutions-centric mindset with a strong focus on consumer insights, market-driven data, and best-in-class UX as we architect new solutions and Customer Value Propositions for EU clients and partners. 

Responsibilities

The Benefits and Engagement Platform team is a new team in the European Consumer Solutions team that consolidates the management of our benefits program and partners with the management and delivery of our benefits engagement platform (MyVisa). Responsibilities of the Benefits Product Manager include, but are not limited to:

  • Develop a holistic benefit strategy, particularly related to lifestyle benefits (e.g. concierge, luxury retail, etc.), and execute a GTM approach with a strong focus on driving scale, growing revenue/ROI, and deepening benefits engagement/utilisation 

  • Act as an owner of a suite of lifestyle benefits, ensuring efficient and effective GTM delivery – from sales enablement to client onboarding to ensuring timely access and information to end consumers

  • Drive KPIs around benefit utilisation/activation, revenue and margin optimisation, etc. 

  • Partner across European Consumer Solutions (especially Consumer Segments and Proposition team), market teams, and Sourcing to align overall benefits strategy with ongoing execution requirements, including sourcing, onboarding, and ongoing management/renewals of benefits providers, plus platform specifications and features

  • Support day-to-day management of benefits providers (operations, complaints resolution, etc.), alongside GPM, and optimise overall revenue and costs

  • Work closely with Global Consumer Solution team to support/align to global strategic initiatives around sourcing and scaling benefits 

  • Collaborate with Global Products and Client Services teams to drive simplification in client onboarding and implementation, as required

  • Support go-to-market plans, create sales collaterals, support issuer sales/solutioning conversations, and working with benefits providers to drive adoption of digital capabilities 

  • Monitor, track and provide regular reporting on key performance indicators across including gross/net revenue targets, budget, benefits usages, other product metrics

  • Support key priorities and initiatives from both Global and European leadership as required

  • As requirements of this role evolve, adapt to growing needs of the team and broader products organisation

This is a hybrid position and expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

  • 5+ years’ experience in product management, GTM strategies, and cross-functional collaboration.
  • Experience in managing and optimizing travel and lifestyle related benefits, e.g. concierge, airlines, hotel, luxury retail, etc. 
  • Commercial mindset and strong negotiation skills, with keen focus on driving revenue growth and protecting Visa margins. 
  • Ability to influence and collaborate across a complex and highly matrixed organization.
  • Excellent communication and presentation skills, with the ability to develop best-in-class communications materials and assets.
  • Ability to work independently with strong time management and ability to execute on multiple concurrent deliverables. 
  • Creative problem solver who can translate product strategy with execution bias to drive initiatives into tangible outcomes and meet key result areas
  • Proven track record of supporting business growth and expansion through effective GTM strategies.
  • Constructively challenges status quo to aim higher, acts as agent of change
  • Committed to cultivating a community through Visa’s Leadership Principles
  • Willingness to travel as required

Preferred Qualifications:

  • Experience in the payments industry or financial services, especially in marketing, sales enablement or GTM roles
  • Knowledge of Visa’s products and solutions
  • Strong analytical and problem-solving skills

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Average salary estimate

$100000 / YEARLY (est.)
min
max
$80000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Benefits Product Manager, Visa

As a Benefits Product Manager at Visa in London, you will play a pivotal role in shaping the future of lifestyle benefits for our European Consumer Solutions team. At Visa, we are passionate about creating an innovative and seamless payment experience for our customers, and as part of this mission, your main focus will be on developing a holistic benefits strategy that focuses on lifestyle enhancements like concierge services and luxury retail offerings. You’ll take charge of the go-to-market approach, ensuring we not only drive scale but also foster deep engagement and utilization of these benefits among consumers. Collaborating with various teams, including Consumer Segments and Proposition teams, you'll align on strategies that optimize revenue, activate benefits, and enhance overall customer experiences. Your responsibilities will also include managing day-to-day operations of our benefits providers, handling complaints, and continuously optimizing our revenue and cost structures. However, you won't be alone in this journey; you’ll work closely with several global initiatives and engage with multiple stakeholders to simplify onboarding processes and ensure the success of our digital capabilities. This hybrid role offers a unique opportunity for those looking to contribute to a purpose-driven industry leader, and we’re excited to welcome someone who thrives in a dynamic, solutions-centric environment and shares our goal of uplifting communities everywhere. Join us at Visa, where your impact will be felt globally!

Frequently Asked Questions (FAQs) for Benefits Product Manager Role at Visa
What are the responsibilities of a Benefits Product Manager at Visa?

The Benefits Product Manager at Visa is responsible for developing and executing a holistic benefits strategy that focuses on lifestyle offerings. This includes managing the go-to-market approach, ensuring efficient delivery across multiple channels, and driving engagement and utilization among consumers. The role also involves collaborating with various internal teams to align on strategies and managing day-to-day relationships with benefits providers.

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What qualifications are required for the Benefits Product Manager position at Visa?

To qualify for the Benefits Product Manager role at Visa, candidates should have over 5 years of experience in product management, particularly with a focus on lifestyle benefits in sectors like travel and luxury retail. Essential skills include strong negotiation capabilities, the ability to influence across complex organizations, and excellent communication abilities. A background in payments or financial services is preferred.

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How does the Benefits Product Manager contribute to Visa's goals?

The Benefits Product Manager contributes to Visa's overarching goals by creating impactful lifestyle benefits that enhance customer satisfaction and engagement. By driving revenue growth and optimizing operational efficiencies, this role aligns closely with Visa's mission to innovate and elevate payment experiences for consumers, ultimately supporting the business's success in the European market.

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What skills are beneficial for a Benefits Product Manager at Visa?

Beneficial skills for a Benefits Product Manager at Visa include a commercial mindset, strong analytical and problem-solving abilities, excellent communication and presentation skills, and a knack for creative problem solving. Additionally, a demonstrated ability to manage multiple priorities and adapt to evolving team needs is crucial for success in this role.

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What kind of career growth can a Benefits Product Manager expect at Visa?

A Benefits Product Manager at Visa can expect significant career growth opportunities through involvement in innovative projects and cross-functional collaboration. By contributing to key strategies and developing expertise in lifestyle benefits and product management, this role can lead to advanced leadership positions within Visa's dynamic organizational structure.

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Common Interview Questions for Benefits Product Manager
Can you explain your approach to developing a benefits strategy?

When developing a benefits strategy, I prioritize understanding consumer needs through thorough market research and insights. My process involves collaborating with cross-functional teams to ensure each benefit aligns with our target customer's lifestyle. I also focus on measurable outcomes by establishing KPIs to track the effectiveness of the strategy over time.

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How do you manage cross-functional teams at Visa?

I manage cross-functional teams by fostering open communication and ensuring that all team members clearly understand their roles and responsibilities. I leverage collaborative tools to streamline project updates and hold regular check-ins to encourage feedback. By creating a culture of accountability and teamwork, we can achieve our objectives effectively.

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What is your experience with go-to-market strategies?

I have substantial experience in crafting go-to-market strategies, focusing on a clear understanding of customer segments and market dynamics. I typically begin by performing SWOT analyses to identify opportunities and threats, then develop tailored marketing plans that leverage various sales channels to maximize impact and reach.

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Can you describe a time when you optimized a product's revenue?

In my previous role, I identified a gap in the usage of a key benefit. By analyzing usage data, I proposed enhanced marketing efforts targeting underutilized segments, resulting in a 30% increase in engagement and significantly boosting revenue. This experience taught me the value of data-driven decision-making.

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What role do you think competitors play in developing product offerings?

Competitors provide valuable insights into market trends and customer expectations. I closely analyze their offerings and customer feedback to identify market gaps and differentiators. This helps me to tailor our benefits to stand out while ensuring we meet or exceed customer expectations.

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How would you handle a complaint from a benefits provider?

I believe in addressing complaints swiftly and empathetically. I would first listen to the provider's concerns to fully understand the issue, then take steps to resolve it, collaborating with relevant teams as necessary. Maintaining strong communication throughout the process is key to restoring trust and ensuring long-term partnerships.

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What tools do you use for project management?

I prefer using project management tools like Asana or Trello for tracking tasks, deadlines, and progress. These platforms foster transparency within teams, enabling all members to stay updated on current projects and timelines, which is crucial for effective collaboration.

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How do you measure the success of a benefits program?

Success can be measured through various KPIs, including benefit utilization rates, customer feedback, revenue targets, and margin optimization. I continuously monitor these metrics and adjust our strategies as necessary to ensure we are meeting our objectives and delivering value to consumers.

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What motivates you as a Benefits Product Manager?

My motivation stems from creating impactful solutions that enhance the consumer experience. Seeing how lifestyle benefits can genuinely improve people's lives fuels my passion, and I strive to innovate and expand our offerings to provide maximum value to Visa's diverse customer base.

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How do you ensure that benefits enhance user experience?

I focus on user experience through rigorous testing and gathering consumer feedback on our benefits. By understanding pain points and preferences, I ensure that our offerings are not only valuable but also easy to use and accessible, leading to higher satisfaction and engagement rates.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 7, 2025

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