Director, People Communications - job 4 of 20

The Director, People Communications at Visa is responsible for developing comprehensive internal and external communication strategies for major People initiatives. This involves crafting engaging content, supporting key leaders in their speaking engagements, and working closely with the talent and inclusion teams to create compelling media assets that attract and retain talent.

Candidates for the Director, People Communications position at Visa should possess a strong background in communication strategy, experience in internal communications, and a passion for talent and inclusion. A proven ability to create engaging content across various platforms is essential, as well as experience collaborating with executive leadership.

The Director, People Communications plays a crucial role in advancing Visa’s inclusion efforts by developing messaging that highlights the company’s commitment to diversity and equity. This includes creating targeted campaigns and narratives that support the organizational goals of attracting diverse talent and fostering an inclusive workplace culture.

To excel as the Director, People Communications at Visa, candidates should have strong communication skills, both written and verbal, along with the ability to craft compelling narratives. Creativity, strategic thinking, and a collaborative mindset are also key traits, as the role involves partnering with various teams and leaders within the organization.

The Director, People Communications role at Visa is a hybrid position, which means that while you will have the flexibility to work remotely, there will be a certain number of days expected in the office. The specific in-office days will be clarified by the Hiring Manager.

In answering this question, focus on specific examples from your past roles where you developed or implemented internal communication strategies, highlighting metrics or outcomes to demonstrate effectiveness.

Discuss your process for tailoring content to fit various platforms, emphasizing an understanding of audience segmentation and the unique voice of each platform to maximize engagement.

Share a specific example where your contributions led directly to positive outcomes for inclusion initiatives, detailing your role, the actions you took, and the impact it had on the organization or the community.

Outline the key performance indicators (KPIs) you use to measure success, such as engagement metrics, feedback from stakeholders, or alignment with organizational objectives, and provide examples of how you’ve applied these measurements in previous campaigns.

List the communication and project management tools you are familiar with, such as Slack, Trello, or Asana, and explain how they help you enhance collaboration and streamline project workflows.

Mention specific sources such as industry publications, networking events, or professional development courses that you regularly engage with to stay informed about industry trends and best practices.

Provide a clear example of a crisis communication situation, explaining the steps you took to manage it effectively, the communication strategies you employed, and the ultimate resolution.

Discuss the increasing importance of social media in shaping the conversation around a company’s culture and values, particularly focusing on how it can be used for storytelling and engaging with both current and prospective employees.

Detail a specific campaign you led, including the objectives, strategies employed, target audience, and measurable outcomes that illustrate the campaign's success.

In your response, emphasize the importance of active listening, clarity in messaging, and adaptability in various interpersonal contexts, along with providing a few practical tips or resources for leaders looking to enhance their communication skills.