Manager, Social Creative - job 16 of 19

The Manager, Social Creative at Visa is responsible for designing and concepting compelling social content that captures attention on platforms like TikTok, Instagram, YouTube, and X. This role involves developing and scaling best-in-class social assets, partnering with Creative and Strategy teams, and diving into trends to ensure our content remains engaging and relevant to audiences.

For the Manager, Social Creative role at Visa, candidates should possess a strong design background, experience in social media content creation, and a keen understanding of social media trends. Familiarity with various creative styles, from photography to graphics, is also essential, along with excellent collaborative skills to work with cross-functional teams.

The Manager, Social Creative at Visa will focus on creating social-first content across priority platforms, with an emphasis on engaging visual storytelling. This includes developing creative assets that are tailored for each platform while ensuring they align with Visa's marketing positioning and resonate with target audiences.

Collaboration is key for the Manager, Social Creative at Visa. This role involves working closely with Social Creatives, Strategists, and other cross-functional teams to translate brand campaigns into engaging social experiences, ensuring that all content is on-trend and brand-aligned.

The Manager, Social Creative position at Visa is a hybrid role, which means that some days will be spent in the office and others can be remote. The specific days in the office are confirmed by the hiring manager, allowing for flexibility in work arrangements.

When answering this question, explain your approach from brainstorming initial concepts to designing final assets. Highlight your ability to research trends, collaborate with team members, and iterate based on feedback while ensuring the content aligns with brand goals.

Discuss the various resources you utilize, such as industry blogs, social media analytics, and participation in community discussions. Emphasize your proactive approach to learning and adapting strategies based on current trends to create content that resonates.

Provide a detailed overview of a past campaign, outlining your specific role, the objectives, the creative strategies implemented, and the measurable results it achieved. This response should showcase your creativity and effectiveness in driving engagement.

Explain your organizational skills, such as using project management tools or prioritization frameworks. Highlight your ability to remain calm under pressure and maintain high-quality standards while managing time effectively.

Mention specific tools you’ve used, such as Google Analytics, Hootsuite, or native platform insights. Discuss how you leverage analytics to inform your content strategy and measure success.

Emphasize your interpersonal skills and experiences in collaborating with various departments. Discuss how you foster open communication, encourage idea exchange, and ensure that everyone is aligned on project objectives.

Provide a specific example of a challenge, explain how you identified potential solutions, and discuss the successful outcome. This showcases your problem-solving skills and adaptability.

Discuss an instance where you received criticism and how you took it constructively. Highlight your willingness to adapt, your ability to learn from feedback, and how you ultimately improved the content.

Emphasize the importance of storytelling in creating emotionally resonant content. Discuss your techniques for weaving narratives into visual content and how it enhances viewer engagement.