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Marketing Analyst - job 5 of 10

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Card Design and Innovations function is part of the CEMEA Marketing department. Its purpose is to protect the Visa brand, to maintain the brand promise of global acceptance, ensuring that all cards issued in the CEMEA region will be accepted, whilst strengthening Brand Equity. This is an agile, highly visible function that works closely with internal and external parties to address the varied card design needs of our clients.

An ideal candidate is someone with a passion for design thinking and human-centered approach to design, detail-oriented, proven project management skills, appetite to learn and a desire to have fun.  The candidate will be well versed in project management and tracking tools, with an ability to multi-task and support a dynamic work environment.   Primarily role of the position is to support the Card Design reviews to ensure that issuers and manufacturers comply with Visa Product Brand Standards and Visa International Operating Regulations for cards and other payment devices. 

In this important role you’ll need strong organizational practices and communication skills, ability to work cross-functionally, and a desire to consistently exceed client expectations.  If your professional experience and career aspirations align with this opportunity, we’d love to talk to you.
Principal Responsibilities:

  • Manage and review daily submissions of Visa card and payment device designs and artwork from clients and manufacturers in CEMEA region in line with agreed SLA.s.
  • Maintain automation tools and frameworks, identify, record and document thoroughly the issues and track bugs with BMAS IT team.
  • Assist with monthly client billing cycles.
  • Maintain and update documentation that communicates the standards and procedures for payment card manufacturers.
  • Support in the management of affinity and co-brand program applications and approvals.
  • Provide support to the Client Marketing team in resolving card design and card innovation queries and issues raised by internal and external stakeholders, ensuring exceptions are quickly escalated as necessary
  • Support the Global Card Design team with the management of the regional card design help desk and technical testing.

Reporting Relationship

  • Reports to CEMEA Brand, Card Design and Innovation Senior Manager

Key Competencies and working relationships

  • Teamwork and collaboration – works with others across organization to maximize group effectiveness, achieve optimum performance and minimize duplication of effort 
  • Interpersonal effectiveness – Interacts effectively and respectfully with others in the workplace 
  • Client focused – focuses efforts on cultivating client relationships and managing client expectations to achieve business objectives
  • Business Acumen – demonstrates a strong business focus and understanding of Visa and banking industry business environment
  • Works with Visa Country Sales, Product, Brand Marketing, Legal and Licensing teams
  • Works with external vendors such as Card manufacturers, personalizers and issuers

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Bachelor’s degree or experience within the payment cards industry .
Strong verbal and written communication skills in English and, ideally, other CEMEA regional language
Well organized, attention to detail and the ability to multi-task
Collaborative team player with strong problem-solving and creative thinking skills
Ability to organize and prioritize tasks
Ability to translate challenges into solutions, ideas and opportunities
Proven success in a fast-paced, high output environment

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Average salary estimate

$40000 / YEARLY (est.)
min
max
$30000K
$50000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, Visa

As a Marketing Analyst at Visa in Karachi, Pakistan, you'll be stepping into a vital role within our dynamic Card Design and Innovations function in the CEMEA Marketing department. This role is all about protecting and enhancing the Visa brand, ensuring that our clients' card designs not only meet regulatory standards but also are accepted globally. If you have a knack for design thinking and a human-centered approach, you'll thrive here! You'll manage and review card and payment device design submissions, maintaining a close relationship with clients and manufacturers to ensure compliance with Visa's high standards. But that's just the tip of the iceberg. Your keen attention to detail will help support monthly client billing cycles, maintain crucial documentation, and assist with ongoing design queries. You'll work closely with our Global Card Design team and various internal departments to cultivate an environment aimed at exceeding client expectations. If you’re ready to embrace a challenging yet rewarding career where creativity and organization meet, this is the perfect opportunity for you. Join us at Visa, where you can make an impact and help uplift global commerce through innovative payment solutions!

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Visa
What are the main responsibilities of a Marketing Analyst at Visa?

The Marketing Analyst at Visa primarily manages and reviews card design submissions to ensure compliance with Visa's Product Brand Standards. Additionally, they maintain documentation, support monthly billing cycles, and assist in addressing card design inquiries from clients. Collaboration with internal teams like Client Marketing and Global Card Design is vital to resolve issues and enhance client satisfaction.

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What qualifications are required for a Marketing Analyst position at Visa?

To qualify for the Marketing Analyst role at Visa, candidates should possess a Bachelor's degree or equivalent experience in the payment cards industry. Strong verbal and written communication skills, a detail-oriented mindset, and the ability to multitask are essential. A collaborative spirit and creative problem-solving skills will also set candidates apart in this fast-paced environment.

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How important is teamwork for a Marketing Analyst at Visa?

Teamwork is crucial for a Marketing Analyst at Visa. The role requires effective collaboration with various internal and external stakeholders, including the sales, product, and legal teams. Success in this role hinges on one's ability to leverage diverse perspectives to maximize the effectiveness of group efforts and minimize redundancies, thereby ensuring that clients receive the best service possible.

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What career opportunities can arise from a Marketing Analyst role at Visa?

A Marketing Analyst position at Visa offers a plethora of career advancement opportunities. With experience, you could progress into higher management roles within the marketing department, project management, or specialized roles in product development. The skills and knowledge gained in this position are also highly transferable within the finance and tech industries.

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What is the work environment like for a Marketing Analyst at Visa?

Visa provides a hybrid work environment for Marketing Analysts, allowing flexibility between working from home and the office. The culture fosters innovation and collaboration, making it an exciting place to apply your skills. With a focus on mutual respect and client relationships, Visa encourages an atmosphere where employees can thrive both personally and professionally.

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Common Interview Questions for Marketing Analyst
What skills do you think are essential for a Marketing Analyst at Visa?

To excel as a Marketing Analyst at Visa, critical skills include attention to detail, strong communication abilities, and effective project management. Candidates should be able to manage multiple tasks efficiently while collaborating with various teams to ensure successful outcomes in card design and marketing initiatives.

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How would you approach a compliance issue regarding card designs?

When faced with a compliance issue as a Marketing Analyst at Visa, the approach would be systematic: first, I would assess the documentation and submission details to identify where the compliance has failed. Then, I would collaborate with the relevant client or manufacturer to communicate the specific issues while offering guidance on how to rectify them in alignment with Visa's standards.

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Can you describe your experience with project management tools?

In previous roles, I have effectively utilized project management tools like Asana and Trello to track progress and ensure timely delivery of projects. These tools help in streamlining tasks, setting deadlines, and facilitating communication among team members, which is essential in a collaborative environment like Visa.

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What strategies would you employ to exceed client expectations?

Exceeding client expectations requires a proactive approach. I would regularly communicate with clients to understand their needs and challenges better. Additionally, I would ensure that feedback is solicited and acted upon swiftly, making improvements based on their input. Building strong relationships and trust with clients is key!

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How do you handle tight deadlines in a fast-paced environment?

Handling tight deadlines requires organization and prioritization. I prefer to break down tasks into manageable segments, set realistic timelines, and continuously monitor progress. Effective communication with team members is also critical to ensure everyone is aligned and working towards the same goals.

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What is your understanding of Visa's brand positioning?

Visa's brand positioning is centered around offering innovative, secure payment solutions that cater to the needs of consumers and businesses globally. They focus on accessibility and trust while ensuring that all their offerings maintain the highest standards of quality and compliance in the payment industry.

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Describe a time when you had to work cross-functionally.

In a previous role, I collaborated cross-functionally with marketing, sales, and product teams to launch a new payment solution. Through regular meetings and effective communication, we aligned our objectives and successfully launched the product on schedule, which enhanced our overall client satisfaction rates.

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Why do you want to work as a Marketing Analyst at Visa?

I am eager to work as a Marketing Analyst at Visa because of the company's commitment to innovation in the payment industry and its strong brand reputation. I believe my skills in marketing analysis and project management align with Visa's goals, and I'm excited about the opportunity to contribute to a mission that uplifts people and businesses worldwide.

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What do you think are the challenges facing the payment industry today?

Challenges in the payment industry currently include regulatory compliance, rapid technological advancements, and the need to enhance customer experience. Being adaptable to these changes and continuously innovating is crucial for companies like Visa to stay ahead of the curve and meet evolving consumer expectations.

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How do you stay updated on the latest trends in marketing and payments?

Staying updated on the latest trends in marketing and payments involves regularly reading industry journals, attending webinars, and participating in conferences. I also engage with online communities and networks to exchange insights and experiences, ensuring I remain informed about best practices and emerging trends.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

10983 jobs
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Full-time, hybrid
DATE POSTED
April 9, 2025

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