Marketing Manager, Social Video Creative - job 6 of 24

As a Marketing Manager, Social Video Creative at Visa, your role revolves around developing and producing social video content specifically designed for platforms like TikTok, Instagram, YouTube, and X. Key responsibilities include concepting, editing, and publishing videos that align with Visa's marketing positioning. You will work closely with Social Creatives and Strategists to create engaging, trendy content while maintaining brand integrity. Additionally, you'll analyze the creator landscape, manage quick-turn projects, and set creative standards that inspire collaboration within teams.

To excel as a Marketing Manager, Social Video Creative at Visa, candidates should have a robust background in video production and editing, particularly for social media platforms. Experience with tools like Adobe Premiere Pro and in-app editing software like CapCut is essential. A passion for social content creation and familiarity with trends within Sports, Music, and Travel is crucial. Candidates should demonstrate the ability to think creatively under tight deadlines and possess excellent storytelling skills to capture audience attention.

The Marketing Manager, Social Video Creative plays a vital role in bringing Visa’s brand strategy to life through engaging video content. By producing 'made for social' videos, you will help convey Visa's messaging and marketing positioning across various platforms. This position involves analyzing trends from the Visa community, translating them into creative video content, and ensuring that each piece aligns with ongoing brand campaigns, thereby enhancing Visa's overall presence in the digital space.

The hybrid working model at Visa offers a perfect blend of flexibility and collaboration, which is especially beneficial for the Marketing Manager, Social Video Creative role. This approach fosters creativity, allowing you to work both independently at home and collaboratively in the office. The balance enables you to engage with team members, brainstorm new ideas, and receive immediate feedback on your projects, all while also having the opportunity to work in a comfortable home environment.

Understanding social media trends is critical for the Marketing Manager, Social Video Creative at Visa. This knowledge allows you to create relevant and engaging content that resonates with the audience. By tapping into current trends in areas like Sports, Music, and Travel, you can develop videos that capture attention and drive engagement. Staying ahead of trends not only helps ensure Visa's content is cutting-edge but also strengthens the brand's connection with diverse communities.

When creating engaging social video content, I start with a clear understanding of the target audience and platform nuances. I focus on storytelling, ensuring that every video has a strong narrative and clear visuals that capture attention. Leveraging trending topics or themes can enhance relatability, and I often collaborate with peers to brainstorm creative ideas, ensuring we stay on-brand while pushing creative boundaries.

Staying updated with social media trends is crucial, so I regularly follow industry blogs, engage with social media influencers, and participate in online forums. I also analyze popular content on various platforms and pay attention to emerging trends within communities, ensuring that my creative output reflects current interests and remains relevant to audiences.

I typically use Adobe Premiere Pro for its robust editing features, which allow for professional-grade video production. Additionally, I utilize in-app tools like CapCut for quick edits and social media posts. Each tool has its strengths, and I choose based on the project requirements, aiming for a balance between quality and efficiency.

In a previous role, I was tasked with producing a video campaign for an event happening in less than 48 hours. I prioritized my workload by breaking down the tasks into manageable steps and collaborating with my team to ensure everyone was aligned. We streamlined our processes and leveraged available resources, ultimately delivering a high-quality video that met the deadline and received great feedback.

Measuring the success of social video content involves monitoring metrics such as views, engagement rates, shares, and comments. Utilizing platform analytics allows me to assess how well videos perform. I also gather audience feedback to understand what resonates most, which helps inform future content strategies and refinements.

Collaboration is incredibly important for a Marketing Manager, Social Video Creative. Working with cross-functional teams, such as Creative and Strategy specialists, enriches the content creation process. By sharing insights and creative ideas, we can produce stronger campaigns that effectively communicate Visa’s brand message and reach diverse audiences.

Writing compelling captions and titles requires a clear understanding of the content and audience. I focus on using strong action words and keeping the language engaging. Additionally, I incorporate relevant keywords for SEO purposes, and I always ensure that captions add value to the video, inviting viewers to engage further with the content.

In a previous project, I analyzed engagement data from past video campaigns to identify which themes and formats performed best. By understanding viewer preferences, I tailored my content strategy to include more of those elements, which led to a significant increase in engagement for the new campaign, affirming that data-driven decisions can enhance content effectiveness.

Balancing creativity with brand guidelines is achieved through a deep understanding of the brand's core values and visual identity while allowing room for creative exploration. I ensure that all content aligns with established guidelines yet infuses innovative ideas that reflect current trends, ultimately conveying the brand's voice while capturing audience interest.

Visa's strong brand recognition and commitment to community engagement set it apart in social video marketing. By leveraging our unique position, we can create purposeful content that resonates with audiences across diverse sectors like Sports, Music, and Travel. This allows us to build meaningful connections while maintaining a consistent brand voice that captures the essence of who we are.