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Senior Manager, Brand Governance - job 6 of 11

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Brand Governance, Visa

As the Senior Manager, Brand Governance at our dynamic company based in Foster City, you'll be stepping into an exciting role that merges creativity with compliance. This position is part of the Brand Governance & Operations team within our Global Brand Management organization, and it’s all about helping us cultivate a strong, consistent brand identity while mitigating risks. You'll play a crucial role in establishing and implementing brand governance strategies, policies, and guidelines that resonate across our organization. Collaborating with a diverse range of internal and external stakeholders, you'll ensure that everyone adheres to our brand standards. Your keen eye for detail will shine as you manage the lifecycle of brand policies and standards, ensuring they evolve as our brand does. The Senior Manager will also take charge of risk management strategies, facilitating risk assessments, and reporting back to executives. It’s about building a brand that not only looks good but stands strong against risks. You’ll regularly audit our processes, create compliance reports, and offer insights that drive our brand’s success. This hybrid position will allow you to balance time in the office with the flexibility of remote work. If you’re a strategic thinker with a passion for brand management, we’d love for you to join our team and help us define our brand's future!

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What are the key responsibilities of the Senior Manager, Brand Governance at the company?

As the Senior Manager, Brand Governance, your primary responsibilities will include supporting the development and ongoing management of brand governance strategies, policies, and standards. You will work to operationalize the enterprise-wide brand and reputation risk framework, facilitate risk assessments, and conduct internal audits. Additionally, you'll manage the lifecycle of brand policies and contribute to the development of collateral for clients and partners.

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What qualifications are necessary to become a Senior Manager, Brand Governance in Foster City?

To thrive as a Senior Manager, Brand Governance, candidates typically need a strong background in brand management, compliance, or risk management. A bachelor's degree in marketing, business administration, or a related field is often preferred, along with several years of experience in a managerial capacity. Exceptional communication skills and the ability to collaborate with diverse stakeholders are crucial for success in this role.

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How does the Senior Manager, Brand Governance ensure compliance with brand standards?

The Senior Manager, Brand Governance is responsible for conducting audits, developing compliance reports, and enforcing brand standards across the organization. By monitoring key governance metrics and providing insights, this role helps ensure a consistent brand implementation in line with organizational values and policies.

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What kind of internal and external stakeholders will the Senior Manager, Brand Governance work with?

In the role of Senior Manager, Brand Governance, you'll interact with various internal teams such as marketing, legal, and operations, as well as external partners and clients. This collaboration ensures that brand standards are effectively communicated and adhered to across all channels, enhancing the overall brand reputation.

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What is the work environment like for the Senior Manager, Brand Governance in Foster City?

The work environment for the Senior Manager, Brand Governance is hybrid, allowing for a flexible mix of in-office and remote work. This setup encourages a collaborative atmosphere while accommodating the increasing need for work-life balance in today’s workforce, making it an inviting place for professionals to thrive.

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Common Interview Questions for Senior Manager, Brand Governance
Can you describe your experience with brand governance strategies?

When answering this question, highlight specific projects or initiatives you've undertaken in brand governance. Focus on your strategic thinking and how your contributions have positively impacted brand integrity and compliance.

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How do you prioritize and manage risks within brand governance?

You should explain your approach to risk management, including how you identify potential risks, assess their impact, and implement mitigation strategies. Sharing an example of a past experience can effectively illustrate your problem-solving abilities.

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What techniques do you use to ensure stakeholders adhere to brand standards?

Discuss your communication and training strategies that promote awareness and understanding of brand standards among stakeholders. Highlight any tools or platforms you've used to enhance compliance visibility.

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Describe a challenging audit you've conducted in a brand governance context.

When responding, pinpoint a specific audit challenge, the steps you took to navigate it, and the outcomes. This showcases your analytical skills and ability to manage complex situations effectively.

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How do you keep up with industry trends in brand management and governance?

Share your methods for staying current in the field, such as attending industry conferences, following relevant publications, or participating in professional networks. This demonstrates your commitment to professional development.

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Explain your experience with compliance reporting.

Be specific about the types of compliance reports you've produced, the metrics you monitored, and how you communicated findings to different stakeholders. Clarity and attention to detail are crucial in compliance.

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How do you handle conflicts with stakeholders regarding brand compliance?

Outline your conflict resolution strategy, emphasizing the importance of communication, empathy, and finding a mutually beneficial solution. Share an experience where you successfully resolved such a conflict.

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What key performance indicators (KPIs) do you consider important for brand governance?

Discuss specific KPIs that you have found effective in measuring brand governance success, such as compliance rates, incident reports, and stakeholder feedback. This shows your analytical approach to governance.

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Can you describe a time when you had to implement a significant change in brand policies?

Provide an example that illustrates your change management skills, detailing the approach you took to ensure smooth implementation and stakeholder buy-in. This highlights your adaptability in a complex environment.

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How do you ensure the alignment of brand governance with overall business goals?

Explain your process for integrating brand governance strategies with the company's strategic initiatives. This shows that you understand the broader implications of brand governance on organizational success.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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