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Sr. Director, Affluent & Consumer Segments - job 17 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Exciting times are ahead at Visa Inc., where we're on the lookout for a visionary Senior Director, Affluent & Consumer Segments to join our dynamic team in San Francisco! This isn’t just any leadership role; here, you’ll be at the helm of shaping the strategies for Visa's Affluent Consumer Segments. You'll dive into the heart of innovative product development and be instrumental in revamping our Mass Affluent offerings to keep them competitive in a fast-paced market. With the responsibility of partnering with key stakeholders and leading a brilliant team, you’ll not only guide the development of sophisticated new propositions aimed at Ultra High Net Worth individuals but also maintain close collaboration across various departments to ensure our solutions hit the mark. If you’re someone who thrives on collaboration and has a knack for cross-functional stakeholder management, this position will fit you perfectly. Plus, with your international experience, you'll tailor strategies that resonate across diverse geographies, ensuring our offerings meet the unique needs of affluent consumers everywhere. The best part? You’ll be driving innovation not just within the company but for consumers globally, shaping their payments experience like never before. Ready to take the leap with Visa? We can’t wait to see what you bring to the table!

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the main responsibilities of the Senior Director, Affluent & Consumer Segments at Visa?

As the Senior Director, Affluent & Consumer Segments at Visa, your primary responsibilities include developing and executing a comprehensive strategy for both Mass Affluent and Ultra High Net Worth clients. You'll lead the innovation of new products that cater specifically to the affluent market and refresh existing offerings to maintain their competitiveness.

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What qualifications are required for the Senior Director position at Visa?

Candidates for the Senior Director, Affluent & Consumer Segments at Visa should possess a strong background in product development and management. Significant experience in the financial services industry, along with excellent leadership skills and the ability to foster cross-team collaboration, is essential for succeeding in this role.

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How does the Senior Director at Visa collaborate with stakeholders?

In the role of Senior Director, Affluent & Consumer Segments, effective stakeholder management is crucial. You will build strong relationships with internal teams such as marketing, finance, and compliance, as well as with external partners and financial institutions to ensure successful product launches and initiatives.

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What is the expected working environment for the Senior Director at Visa in San Francisco?

The Senior Director, Affluent & Consumer Segments role at Visa is a hybrid position. While specific in-office days will be confirmed by your Hiring Manager, you can expect a flexible work environment that supports both collaboration and independent work.

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What opportunities for professional growth exist for the Senior Director at Visa?

As a Senior Director at Visa, you will have numerous opportunities for professional growth within the company. The role involves mentoring a high-performing team, fostering a culture of innovation, and collaborating with executive leadership, all of which can lead to enhanced career development and advancement.

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Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience with product development for affluent consumers?

When answering this question, focus on specific projects you’ve led or been a part of that targeted affluent consumers. Highlight your understanding of their needs and how you have successfully developed products or strategies that catered to that market.

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How do you approach stakeholder management in your roles?

In your response, share examples of how you’ve built and maintained relationships with various stakeholders. Detail strategies you’ve used to align interests and ensure effective collaboration for successful product launches.

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What trends do you see impacting the affluent consumer segment in the next few years?

This is an opportunity to showcase your knowledge of market trends. Discuss emerging technologies, changes in consumer behavior, or economic factors and how they could shape offerings for affluent consumers. Give concrete examples where applicable.

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How do you ensure your team remains innovative and motivated?

Talk about leadership techniques you use to foster innovation, such as encouraging brainstorming sessions, supporting professional development, and creating an open environment for sharing ideas. Mention any tools or frameworks that help in sustaining motivation.

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Describe a challenging situation you've faced in a leadership role and how you overcame it.

Focus on describing a real challenge you faced. Detail the steps you took to resolve the issue, emphasizing your leadership style and decision-making process. Highlight any lessons learned that would be beneficial in the Senior Director role.

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What is your experience with international markets and how does it relate to the affluent segment?

Talk about specific international markets you've worked in, your familiarity with different consumer behaviors, and how this experience can influence Visa's strategies for the affluent segment. Provide examples of successful initiatives you’ve led in those regions.

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How do you evaluate the success of a product in the affluent sector?

Discuss metrics or KPIs you’ve used in the past to assess product success, including sales figures, customer feedback, and market penetration rates. Explain your approach to gathering and analyzing data to make informed decisions.

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What strategies would you implement to refresh existing Mass Affluent products?

Share strategic ideas you have for refreshing Mass Affluent products, which may include market research, customer feedback incorporation, and staying ahead of competitive trends. Highlight your vision for maintaining relevance.

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How do you balance innovation with compliance in product development?

Emphasize the importance of aligning innovative ideas with compliance regulations. Talk about collaboration with legal and compliance teams during product development to ensure all offerings are within industry standards while being innovative.

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Why do you want to work in the role of Senior Director, Affluent & Consumer Segments at Visa?

Express your motivation for wanting this role by connecting your personal career goals with Visa’s mission. Discuss your eagerness to drive product innovation and your passion for working within the dynamic environment of financial services.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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