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VCS Marketing Ops Analyst - job 5 of 14

 As part of the Global Visa Commercial Solutions Team, you will be responsible for providing comprehensive marketing operations support, focusing on reporting, budget planning and management, marketing measurement, and case study development.

You will collaborate closely with the VCS Marketing Head and VCS Commercial Ops Head on all planning and reporting activities. Your ability to manage and analyze data, along with your strategic planning skills and sharp project management skills will be critical to your success.

This role offers the opportunity to interact with senior stakeholders, bring new ideas to fruition, and genuinely contribute to showcasing the overall business value of marketing.

Key Responsibilities:

  • Develop and manage comprehensive marketing reports to track performance and provide insights.
  • Plan and manage the marketing budget, ensuring efficient allocation and utilization of resources.
  • Measure and analyze marketing performance to optimize strategies and improve ROI.
  • Develop and maintain case studies to highlight successful marketing initiatives and campaigns.
  • Collaborate with the Marketing Head on all planning and reporting activities.
  • Support the creation of marketing materials and campaigns as needed.
  • Maintain relationships with internal stakeholders and external partners to ensure alignment and successful execution of marketing strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$80000 / YEARLY (est.)
min
max
$70000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VCS Marketing Ops Analyst, Visa

Join the dynamic Global Visa Commercial Solutions Team as a VCS Marketing Ops Analyst in Washington! This exciting position is perfect for someone with a knack for data analysis and a passion for marketing operations. In this role, you'll be diving into a variety of tasks, from developing robust marketing reports that track key performance metrics to planning and managing the marketing budget efficiently. You’ll work closely with the VCS Marketing Head and the VCS Commercial Ops Head, contributing directly to all planning and reporting activities. Your strategic planning skills and project management acumen will shine as you analyze marketing performance and optimize strategies to elevate ROI. One of the most rewarding aspects of this role is the opportunity to engage with senior stakeholders, bringing fresh ideas to the table and showcasing how marketing drives business value. Plus, you’ll get to craft compelling case studies that spotlight successful marketing campaigns, reinforcing your role as a key player in our marketing team. With a hybrid work model, you can enjoy a flexible work environment, making this an ideal chance to balance work and life while being part of a fast-paced industry. If you’re ready to make a real impact in the world of marketing operations, this is the role for you!

Frequently Asked Questions (FAQs) for VCS Marketing Ops Analyst Role at Visa
What are the primary responsibilities of a VCS Marketing Ops Analyst at Visa?

As a VCS Marketing Ops Analyst at Visa, your primary responsibilities include developing and managing comprehensive marketing reports, planning and managing the marketing budget, measuring marketing performance to optimize strategies, and creating detailed case studies to highlight successful initiatives. Additionally, you will collaborate closely with the VCS Marketing Head on all reporting and planning activities, ensuring alignment across various stakeholders.

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What qualifications are needed to apply for the VCS Marketing Ops Analyst role at Visa?

To apply for the VCS Marketing Ops Analyst position at Visa, candidates should ideally possess a degree in marketing, business, or a related field, along with strong analytical skills and experience in project management. Proficiency in data analysis tools and marketing measurement frameworks is essential, as well as excellent communication skills for working with internal and external stakeholders.

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How does the VCS Marketing Ops Analyst at Visa contribute to marketing strategies?

The VCS Marketing Ops Analyst at Visa is crucial in shaping marketing strategies by providing insights through data analysis and reporting. By measuring marketing performance and interpreting data, you’ll help refine marketing tactics, optimize budget allocations, and ultimately enhance the return on investment for various campaigns.

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Is the VCS Marketing Ops Analyst position at Visa a fully remote position?

The VCS Marketing Ops Analyst role at Visa is a hybrid position, which means that while you'll have the flexibility to work remotely, there will be an expectation to be in the office on certain days. The specific arrangement will be confirmed by your Hiring Manager.

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What skills are essential for success as a VCS Marketing Ops Analyst at Visa?

Success in the VCS Marketing Ops Analyst role at Visa requires a blend of strong analytical skills, strategic planning abilities, and effective project management. Being detail-oriented and having a genuine passion for marketing will also be vital as you work on creating comprehensive reports and engaging with key stakeholders.

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Common Interview Questions for VCS Marketing Ops Analyst
Can you describe your experience with marketing report development?

When answering this question, highlight specific instances where you've created marketing reports. Discuss the data you analyzed, the tools you used, and how your insights influenced marketing decisions or campaigns.

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How do you prioritize your tasks when managing a marketing budget?

In your response, emphasize the importance of analyzing data and aligning with strategic marketing goals to effectively prioritize tasks within the budget. Mention your methods for tracking expenditures and adjusting plans based on performance.

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What methods do you use to measure and report marketing performance?

Discuss your familiarity with various marketing analytics tools and metrics. Talk about how you set KPIs, gather data, analyze trends, and present findings to stakeholders. Providing a real-world example will illustrate your expertise.

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Can you give an example of a successful project you managed from start to finish?

Choose a relevant project that showcases your project management skills. Outline your role, the challenges you faced, the steps you took to overcome them, and the successful outcome that resulted from your efforts.

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How do you handle working with multiple stakeholders in a marketing initiative?

Highlight your communication and collaboration skills. Describe how you establish clear objectives, facilitate feedback, and ensure alignment among stakeholders while managing any competing priorities.

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What is your approach to developing case studies for successful marketing initiatives?

Share your method for gathering data and feedback to build compelling narratives around successful campaigns. Discuss how you analyze results and tailor case studies to resonate with specific audiences or goals.

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How do you ensure that your marketing strategies are aligned with business goals?

Explain how you integrate business objectives into marketing strategy development. Talk about your process for analyzing past performance and adjusting strategies to meet overall business objectives more effectively.

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What tools or software are you proficient in for supporting marketing operations?

List specific tools and software you've used in previous roles, detailing how they helped you manage reports, analyze data, or track marketing performance. Be sure to mention any metrics or outcomes that improved because of your proficiency.

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Can you discuss a time when you utilized data to optimize marketing performance?

When asked this, describe the situation, the data you collected, the insights you drew, and how you implemented changes based on those insights that led to improved marketing outcomes.

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What do you believe is the most important metric for measuring marketing success?

Share your perspective on a specific metric, such as ROI or customer acquisition cost, and explain why you prioritize it. Illustrate your answer with examples of how that metric may have influenced your decisions in past roles.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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