Senior Omnichannel/Campaign Manager

As a Senior Omnichannel/Campaign Manager at Viseven Group, you will lead the design and implementation of comprehensive omnichannel campaigns. Your key responsibilities will include establishing long-term client relationships, planning and executing successful digital marketing strategies, ensuring smooth communication across teams, and analyzing campaign performance to drive improvements. You'll be integral to shaping and enhancing our omnichannel offerings while working with Sales and Delivery teams to ensure client satisfaction.

To qualify for the Senior Omnichannel/Campaign Manager position at Viseven Group, you should have over 5 years of experience in omnichannel and digital marketing, specifically within the Life Sciences or Pharma sectors. Strong communication skills, a proactive attitude, and in-depth knowledge of digital marketing tools and technologies are crucial. A fluency in English is required, with additional languages being a plus. Prior experience in project management and marketing strategy development is also essential.

The Senior Omnichannel/Campaign Manager at Viseven Group plays a pivotal role in ensuring client satisfaction by understanding their needs and translating those into actionable marketing strategies. By establishing strong relationships, monitoring performance through KPIs, and iterating on campaign strategies based on feedback and results, you will help drive successful outcomes. Your work will directly impact how clients perceive our value and their overall experience with our services.

Success as a Senior Omnichannel/Campaign Manager at Viseven Group requires a blend of skills, including strong communication, strategic planning, and project management abilities. Essential skills include a deep understanding of omnichannel marketing principles, campaign execution techniques, technological familiarity with CRM and Marketing Automation software, and an ability to work effectively in a multi-functional team environment. Being proactive, well-organized, and adaptable to changing priorities is also key to thriving in this dynamic role.

At Viseven Group, you will enjoy a supportive work environment enhancing your professional path. We offer competitive compensation, opportunities for career advancement, and comprehensive benefits, including medical insurance, paid time off, and English language courses. You will work with an experienced team in a friendly atmosphere, actively participating in corporate events and team-building activities that foster connection and collaboration among colleagues.

Certainly! In my previous roles, I've managed various omnichannel campaigns from concept to execution. This included defining the campaign objectives, identifying target audiences, and collaborating across teams to implement strategies that engage customers through multiple channels. I've measured success through various KPIs and adapted approaches based on performance data.

Building client relationships starts with active listening and understanding their needs. I prioritize two-way communication, ensure transparency, and consistently follow up on project statuses to build trust. By demonstrating value through meaningful interactions, I foster long-term partnerships that benefit both the client and our organization.

I have extensive experience with various marketing tools, including CRM systems, Marketing Automation platforms, and analytics software. These technologies help streamline campaign execution, track performance, and analyze customer behavior. My familiarity with these tools allows me to optimize campaigns and achieve better results for clients.

Key performance indicators for measuring success in omnichannel campaigns typically include engagement metrics such as click-through rates, conversion rates, customer retention rates, and overall ROI. I believe in a holistic approach where these KPIs are monitored continuously to assess performance and make data-driven adjustments.

I handle tight deadlines by prioritizing tasks efficiently. I focus on clear communication and utilize project management tools to keep the team aligned. My approach is proactive, breaking down large projects into manageable parts and ensuring we meet key milestones, which ultimately helps to mitigate stress

Absolutely! One standout campaign was a multi-channel launch for a new product in the Pharma sector. I managed everything from audience targeting and creative strategy to execution and performance analysis. The campaign exceeded engagement expectations, achieved a significant increase in market penetration, and received positive feedback from both clients and end-users.

Successful customer engagement strategies include personalized communication, utilizing data analytics for targeting, and ensuring consistency across channels. Creating tailored content that resonates with audiences, based on their preferences and behaviors, helps foster a meaningful relationship and drives engagement.

My approach to campaign analysis involves collecting data continuously during the campaign and reviewing performance against set KPIs. After the campaign, I conduct a comprehensive analysis to evaluate outcomes, draw insights, and identify areas for improvement, ensuring that the next campaign is even more successful.

Staying updated on industry trends involves regular reading of industry publications, attending webinars, and participating in relevant networking events. I also engage in continuous learning through relevant courses to ensure I stay informed of the latest strategies, tools, and technologies that can enhance our marketing efforts.

I am excited about the opportunity to join Viseven Group because of its commitment to innovation in the Pharma and Life Sciences space. The collaborative culture and focus on digital transformation align perfectly with my professional values and aspirations. I am eager to contribute my experience to help shape the future of marketing in this industry.