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Perigold Chief Marketing Officer

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Perigold, the luxury division of Wayfair, is seeking a Chief Marketing Officer to lead our ambitious marketing growth agenda, including an exciting expansion into physical retail. The CMO leads a team of 20+ individuals and is responsible for a large media budget, omni-channel brand and content strategy, partner advertising, promotions, and onsite marketing. The ideal candidate has deep experience and expertise in brand and performance marketing, thrives in an entrepreneurial and fast-paced environment, and has demonstrated interest in luxury and/or design.

This role is based in Boston and works directly with the General Manager of Perigold as part of the brand’s leadership team.

What you’ll do

Own and oversee the management of a ~$50M+ advertising budget across all key platforms and channels, including, but not limited to, Google, Meta, Pinterest, various connected TV platforms and media agencies (eg Public Relations).
Develop and execute an integrated, multi-channel marketing strategy aligned with Perigold’s overall business goals and market-specific nuances.
Manage and optimize marketing initiatives across all key channels, including SEM, PLA, social, email marketing, SMS/Push notifications, display advertising, influencer/affiliate marketing, partnerships, online video, CTV/TV and more.
Leverage market insights across both our B2C and B2B customer segments to identify and prioritize opportunities for growth, customer acquisition, retention, and brand positioning.
Be the steward of the Perigold brand, working with the Perigold Creative team and the broader brand organization to ensure an elevated positioning and consistent brand presentation in line with the brand strategy.
Analyze business performance and use data-driven decision-making processes to refine marketing strategies and optimize performance.
Build, mentor, and lead a high-performing marketing team, fostering a collaborative and inclusive work environment.
Partner with senior leaders and x-functional teams to drive your agenda, including Pricing, Finance, Technology, Data Science, Design Services, Category Management, Physical Retail, Merchandising, Customer Service.
Engage with external agencies, vendors, and other stakeholders to leverage external expertise and amplify marketing efforts.
Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
Partner with Finance to develop the brand forecast; monitor marketing spend and adjust as needed to ensure financial targets are met.

What You’ll Need

10+ years of marketing experience, with a strong background in brand and performance marketing, ideally including new store opening experience.
Demonstrated success in a senior marketing leadership role, preferably within the retail or consumer goods sector. Luxury, design, or fashion industry experience a plus.
Proven track record of driving growth, innovation, and brand excellence on a national scale.
Advanced proficiency in data analytics, customer insights, and performance measurement tools.
Exceptional strategic thinking and problem-solving abilities.
Strong understanding of digital marketing channels, platforms, and technologies.
Excellent leadership, communication, and interpersonal skills.
Ability to thrive in a fast-paced, dynamic, and results-oriented environment.

About Perigold

Perigold is the destination for luxury home. Established in 2017, Perigold offers an unmatched selection of the world’s best design brands, with unique pieces for every style and space. We have the highest quality pieces for home. We also have free full-service delivery and 30-day returns on most items. Headquartered in Boston, Massachusetts, Perigold is part of the Wayfair Inc. (NYSE:W) brand portfolio. For more information on Perigold, please visit www.perigold.com and follow @perigold on Instagram, Facebook, and Pinterest.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.

Wayfair Glassdoor Company Review

2.9

Wayfair DE&I Review

3.4

CEO of Wayfair

Niraj Shah

Approve of CEO

Average salary estimate

$200000 / YEARLY (est.)

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$150000K

$250000K

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What You Should Know About Perigold Chief Marketing Officer, Wayfair

Looking to step into a pivotal role that shapes the future of luxury retail? Perigold, a premier division of Wayfair, is on the hunt for an inspiring Chief Marketing Officer to champion our innovative marketing vision! Based in the vibrant city of Boston, this leadership role is all about managing a dynamic team of over 20 talented professionals in an exciting, fast-paced environment. With a substantial advertising budget exceeding $50 million, you will be at the helm of our omni-channel strategy, overseeing everything from digital marketing campaigns to partnership collaborations. Your deep expertise in brand and performance marketing will shine as you guide our ambitious plans, including an exciting move into physical retail and a keen focus on customer engagement. If you have a passion for luxury and design, along with solid experience in building and leading high-performing teams, then Perigold is the right place for you. You’ll be crafting world-class marketing strategies that resonate with our discerning customer base, leveraging data insights to propel growth and brand awareness. This is more than just a job — it's an opportunity to impact the luxury home industry significantly, be supported by a culture that values creativity and diversity, and thrive within a forward-thinking company. So if you’re ready to embrace new challenges and take your career to new heights, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Perigold Chief Marketing Officer Role at Wayfair

What are the key responsibilities of the Chief Marketing Officer at Perigold?

The Chief Marketing Officer at Perigold has a wide array of responsibilities focusing on strategic leadership in marketing efforts. You will oversee a marketing budget exceeding $50 million and develop a multi-channel marketing strategy that aligns with the company's overall objectives. This includes managing initiatives across various platforms like Google, Meta, and connected TV, while leveraging market insights to drive customer acquisition, retention, and brand positioning.