Email Digital Marketing Analyst - Mexico

As an Email Digital Marketing Analyst at World Business Lenders, you will monitor and analyze lead quality, optimize email marketing campaigns, support ongoing initiatives like A/B testing, and manage audience segmentations. You'll also leverage HubSpot for campaign automation and analyze data through Google Analytics to measure performance and guide your strategies.

To apply for the Email Digital Marketing Analyst role at World Business Lenders, you need at least 3 years of digital marketing experience with a focus on email marketing. Hands-on experience in HubSpot automation, Google Analytics, and Google Ads tracking is essential. Strong analytical skills and detail-oriented capabilities will also significantly enhance your application.

Yes, the Email Digital Marketing Analyst position at World Business Lenders is fully remote! We're looking for talented individuals from Turkey, LATAM, and India to join our team and help drive marketing success from anywhere in the world.

In your role as an Email Digital Marketing Analyst at World Business Lenders, you'll primarily be using HubSpot for campaign automation and data management. Additionally, you'll utilize Google Analytics and Google Ads for tracking conversions and measuring ROI, ensuring your strategies are data-driven and effective.

The Email Digital Marketing Analyst position at World Business Lenders offers a competitive USD salary commensurate with your experience and skillset. Furthermore, the role includes paid time off (PTO) as part of your employment benefits.

In your answer, highlight your specific experiences, mentioning the types of campaigns you've managed, any metrics you've improved, and how your strategies have driven customer engagement. Be sure to include your familiarity with tools like HubSpot and analytics platforms as well.

Discuss key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI. Be prepared to give examples of how you've used data to analyze campaign performance and make adjustments in the past.

Outline your approach to audience segmentation, discussing any specific criteria you typically use, such as demographics, purchase behavior, or engagement levels. Give examples of how effective segmentation led to improved campaign results in your previous roles.

Share a specific example that showcases your approach to A/B testing. Discuss what you tested, the results you obtained, and how those results influenced future campaigns. Provide insights into your analytical process during this testing.

Mention your commitment to continuous learning through industry webinars, podcasts, blogs, and online courses. You could also discuss any professional groups or networks you engage with to remain informed about best practices and new technologies in digital marketing.

In your response, narrate a situation where data analysis played a crucial role in your decision-making. Relate how you interpreted the data and what actions you took as a result, ultimately leading to a successful outcome.

Elaborate on the tools you are familiar with, such as Google Analytics, Google Ads, and HubSpot. Discuss how you employ these tools to monitor and report metrics, plus any dashboarding platforms you might have experience with.

Discuss your adaptability and organizational skills in handling shifting priorities. You can explain how you prioritize tasks, collaborate with your team, and adjust your strategies while ensuring that key marketing objectives are still met.

Emphasize the importance of compelling copy in driving engagement rates. Share your approach to crafting persuasive and clear email content, and mention any techniques or guidelines you follow to ensure it resonates with your target audience.

Identify a common challenge, such as spam filters or engagement rates, and discuss how you would address it. Provide insights into the strategies you've used in the past to overcome obstacles in email marketing.