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Sales Manager

Company Description

Searcys are looking for a dynamic Sales Manager to join our team at 30 Euston Square.

If you are driven by creating memorable experiences, excel in client relations and have a flair for sales this your opportunity to thrive.

30 Euston Square is a Grade II* listed award-winning events venue in a perfect central London location. From meeting and conference spaces to private dining and rooftop terraces, the venue offers an iconic setting for any occasion.

This venue is unique to Searcys as is the only property within the estate that is home to a selection of boutique bedrooms.

As a Sales Manager, you will receive the following industry-leading benefits:

  • 50% discount across Searcys venues
  • Enrolment into the Searcys pension scheme
  • Up to 33 days annual leave (dependent on job role)
  • Access to everyday discounts and communication portal
  • Employee assistance program and qualified Mental Health First Aiders
  • Enrolment into Searcys Champagne School
  • Meals are provided on shift when working within one of our venues
  • Your birthday off to celebrate in style
  • A day off to volunteer/give back to the charity of your choice

Job Description

Main Purpose: To drive sales and marketing activity so as to achieve the annual revenue budget.

Job Type: Full Time

Salary: £36,500

Key Responsibilities:

  • To proactively and reactively manage and develop revenue from new business leads
  • To control and coordinate all enquiries generated from email, telephone, online, 3rd party resources and agencies
  • To focus on 30 Euston Square’s key spaces including, but not limited to, Auditorium, State rooms and Exam Centre
  • To manage the Delphi booking and CRM system.  Ensuring the team is inputting information to the agreed standards to produce accurate reporting.   
  • To ensure the set company accounting procedures and administration key tasks are undertaken accordingly throughout the team
  • To work towards the annual sales and marketing plan    
  • To promote Searcys at (your venue) and all other venues and raise the company profile by attending company networking events
  • To stay fully updated on market trends and conditions
  • To undertake regular competitor analysis to ensure an advantage
  • To gain a good knowledge of other Searcys venues and maintain good working relationships with colleagues
  • To drive the referral system and refer business as appropriate to Central Sales 
  • To work as part of a team and lead by example
  • To represent Searcys in a professional manner at all times in your behaviour, appearance and knowledge
  • To perform any other reasonable duties as requested by your manager
  • Sound knowledge of MICE

Qualifications

Skills required:

  • Excellent product knowledge
  • Strong business acumen
  • Leads by example
  • Excellent communication skills, internally and externally
  • Responds quickly to drive business through periods of low demand
  • Takes the initiative
  • Excellent time management
  • Supportive / Team player
  • Financially astute 
  • Proactive in all sales and marketing
  • Strong presentation skills
  • Target Driven
  • Understands the MICE Market

Monthly KPIs:

  • To assist the team to achieve a conversion rate of 25%
  • Minimum of 10 sales appointments a month and conversion of 50%
  • Achieve a monthly contracted amount of £115k
  • Attend and support the venue at trade shows
  • Achieve a minimum score rating of 80% for mystery shop calls

Additional Information

We are the oldest caterer in the UK, having been founded in 1847, working with us will give you an opportunity to be part of some of London’s most prestigious events, gaining insights and mentoring from skilled and experienced colleagues, as well as getting a chance to be part of a storied legacy in the hospitality industry.

A career at Searcys means you are part of something special, we are an employer with a rich history, and an established reputation which will provide you with an enormous sense of pride and belonging.

To find out more on the rich history of Searcys, please visit our website at www.searcys.co.uk

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Average salary estimate

$36500 / YEARLY (est.)
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$36500K
$36500K

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What You Should Know About Sales Manager, WSH GROUP

Searcys is on the lookout for a passionate and energetic Sales Manager to join our vibrant team at the iconic 30 Euston Square in London. If you thrive on building meaningful client relationships and have a knack for sales, this is your chance to shine! The venue itself is an award-winning, Grade II* listed property that offers a stunning backdrop for diverse events ranging from conferences to private dinners and rooftop gatherings. As our Sales Manager, you’ll take charge of driving our sales and marketing efforts, aiming to achieve an ambitious revenue target of £36,500. Your day-to-day responsibilities will include nurturing new business leads, managing inquiries, and maintaining our CRM system to ensure seamless operations. You’ll also keep your finger on the pulse of market trends and competitor activities while promoting Searcys across our various venues. In return, we offer fantastic perks, including a generous 50% discount in all Searcys locations, 33 days of annual leave (dependent on your role), and the chance to enroll in our prestigious Champagne School. With a supportive team environment and opportunities for professional growth, your journey with Searcys will certainly be a fulfilling one. Let’s create remarkable experiences together!

Frequently Asked Questions (FAQs) for Sales Manager Role at WSH GROUP
What responsibilities does the Sales Manager at Searcys have?

As a Sales Manager at Searcys, your primary duty is to drive sales and marketing initiatives to meet the annual revenue budget. This includes managing and developing revenue from new business leads, coordinating inquiries from multiple channels, and promoting the unique offerings of 30 Euston Square, including its stunning facilities like the Auditorium and State rooms. You'll also maintain the Delphi booking and CRM system, ensure adherence to company procedures, and represent Searcys at networking events.

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What qualifications do I need to apply for the Sales Manager position at Searcys?

To be considered for the Sales Manager role at Searcys, you should possess strong business acumen and excellent product knowledge. Essential skills include outstanding communication abilities, initiative, time management, and presentation skills. Experience in sales and marketing, particularly in the MICE sector, is highly advantageous, as is a proactive approach to driving business and meeting KPIs.

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What kind of career development opportunities are available for a Sales Manager at Searcys?

At Searcys, a career as a Sales Manager offers numerous opportunities for professional development. You’ll benefit from insights and mentoring from seasoned colleagues, participate in trade shows, and have access to exclusive programs like the Searcys Champagne School. The supportive environment fosters growth, allowing you to build upon your skills and advance your career in the hospitality industry.

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What are the working conditions like for a Sales Manager at Searcys?

The working conditions for a Sales Manager at Searcys are dynamic and engaging, set within a prestigious venue in London. You’ll interact with a diverse range of clients and colleagues, enjoy industry-leading benefits, and be part of a team dedicated to excellence. Our team-oriented atmosphere encourages collaboration and creativity, making it an enjoyable place to work.

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What is the salary range for the Sales Manager position at Searcys?

The salary for the Sales Manager role at Searcys is set at £36,500 per annum. In addition to this competitive salary, you will also receive a variety of benefits, including generous discounts across Searcys venues, participation in our pension scheme, and up to 33 days of annual leave, promoting a healthy work-life balance.

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Common Interview Questions for Sales Manager
How do you plan to increase sales at 30 Euston Square?

To increase sales at 30 Euston Square, I would focus on identifying and leveraging unique selling points of the venue, like its stunning facilities. I'd implement targeted marketing strategies, engage actively with prospective clients, and foster partnerships with local businesses while optimizing our CRM system to track leads effectively.

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Can you describe your experience with the MICE market?

Having worked in the MICE sector, I understand the nuances of managing events, including conferences and meetings. My experience involves collaborating with clients on specific needs, ensuring seamless logistics, and maintaining high client satisfaction to drive repeat business and referrals.

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How do you prioritize tasks when managing multiple inquiries?

I prioritize tasks by assessing the urgency and potential impact of each inquiry. Utilizing a robust CRM system allows me to categorize and track inquiries efficiently, ensuring timely responses while maintaining quality service, which ultimately drives sales.

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What strategies do you employ for lead generation?

For lead generation, I leverage a mix of online and offline methods, including cold calling, attending networking events, and collaborating with local businesses. Online marketing strategies, such as targeted social media campaigns, can also enhance visibility and attract new clients.

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How do you keep up with market trends?

I stay updated on market trends through various sources, including industry publications, networking with peers, and participating in relevant events and workshops. This proactive approach enables me to adapt our sales strategies and maintain a competitive edge.

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Describe a time you turned a no into a yes.

In a previous role, I encountered a potential client hesitant to book due to budget constraints. By actively listening to their needs and offering creative solutions, like customized packages, I demonstrated flexibility and ultimately secured the booking, showcasing the importance of persistence and understanding.

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Can you give an example of how you’ve worked effectively in a team?

In my last position, I collaborated closely with the marketing and operations teams to coordinate a high-profile event. Through regular communication and shared responsibilities, we ensured the event was a success, highlighting the value of teamwork in achieving collective goals.

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What methods do you use to track sales performance?

I utilize a combination of CRM reports and analytics tools to monitor sales performance. This allows me to assess individual and team progress, identify areas for improvement, and make data-driven decisions to enhance overall sales strategies.

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What is your approach to achieving KPIs?

My approach to achieving KPIs involves setting clear, attainable goals, regularly reviewing performance metrics, and adjusting strategies as needed. I believe in motivating my team and fostering an environment where everyone is aligned toward common objectives.

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Why do you want to work for Searcys?

I am drawn to Searcys because of its rich history, commitment to excellence, and innovative approach to hospitality. I believe my skills and experience align perfectly with the Sales Manager role, and contributing to such a prestigious company excites me as I look to make a real impact.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 16, 2025

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