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Director of Product, Identity & Signals

Our Purpose 

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.


At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world. We are looking for this candidate to be based in West Coast US or AU/NZ, with hybrid or remote work. At Xero, we’re here to make running a business beautiful. By making small businesses more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, we’re not only helping small businesses, we’ll be building a stronger economy that can change the world.


How You'll Make Impact:
  • At Xero, our mission is to make life better for small businesses, and secure, seamless access is at the heart of that vision.
  • As Group Product Manager, you will lead the all-up strategy and execution for our Customer Identity and Access Management (CIAM) and Identity Fraud Prevention platforms, ensuring millions of customers can securely and effortlessly access Xero and our ecosystem of connected 3P apps.
  • This role is highly strategic, underpins almost every product at Xero, and will have significant executive and customer visibility. You’ll lead a team of 4-5 product managers initially, with room to grow scope significantly for a strong performer.
  • In this role, you’ll drive innovation in identity, authentication/authorization, and fraud detection, balancing security with a frictionless user experience. You’ll shape the future of passwordless authentication, SSO, adaptive security, and AI-driven fraud detection, working closely with engineering, data, and design teams. You’ll also work closely with 3P services and shape the strategic direction of the next horizon in identity and security. Your leadership will directly impact Xero’s growth, user trust, and global expansion. If you’re passionate about scaling secure identity solutions, stopping fraudsters in their tracks, and delivering world-class user experiences, this is your opportunity to make a significant impact at one of the world’s leading SaaS companies. Join us in building the future of secure digital identity for small businesses.


What You'll Do:
  • Actively network across Xero to understand how products fit into Xero's strategy, objectives and future.
  • Work directly with the customer to conduct research, collect insights or validate understanding, getting support from the broader product function as required. Use customer data and insights particularly in assessing value and viability risks, to inform product roadmap and planning.
  • Define the scope of the customer problem and frame possible solutions to test, validate and refine with the support from relevant team membersBuild strong relationships with the broader product function’s teams, collaborating effectively with your internal stakeholders.
  • Planning in developing a strategy for the product line, including securing funding, resourcing. Can active role in the annual and quarterly OKR process, with support from product leadership Take responsibility for managing risks (in line with Xero Risk Management Standard) arising from non-functional concerns including security, privacy, regulatory change and compliance, accuracy, responsible data use and availability: consulting with stakeholders and leading trade-off decisions.
  • Develop product roadmaps to execute on the product strategy, and can manage a product to its roadmapTake responsibility for establishing team delivery cadence and rituals, and facilitating these as required.
  • Develop an effective release strategy, with the support from relevant team members Work collaboratively with the product function to ensure an effective launchMonitor the overall commercial & customer results of the product line, working with other product team members to support as requiredMonitor and analyze the ongoing performance of a product.
  • Determine where improvements to the existing product can be made or scheduled. Provide support between stages of product development to ensure continuity and cohesiveness, and alignment of product to strategy and roadmap.
  • Manage a product across the end-to-end lifecycle (e.g. launch through to sunset) to ensure maintenance and support throughout the life of the product.
  • Work as a tie-breaking decision-maker, ensuring where the product team cannot get to consensus, the product manager will weigh up all inputs and make the decisionSupport recruitment of new Xero's as required, ensuring team members are high quality, fit Xero's culture, and are on-boarded effectively.


What Success Looks:
  • Your work is contributing to team OKRS.
  • You are responsible for the establishment of OKRs for your product
  • You understand our customers and their problemsYour roadmap is being executed according to plan and you are focused on the most important initiatives.
  • Individuals working on and around your product understand what’s being built, why it’s being built and when it needs to be delivered.
  • You have strong relationships with your stakeholders who are engaged and have a thorough understanding of your vision, strategy and roadmapYou have clearly defined product success for your team, with key customer and commercial metrics articulated and constantly measuredYou demonstrate and amplify Xero’s values.
  • In identity, authorization, and/or fraud detectionExperience as a platform PMStrategic thinking.
  • Can lead and drive ambiguous problem areas and shape strong short and long term product strategies Strong cross-functional influence skills and stakeholder management.
  • Excellent exec communication skillsTechnically minded and detail oriented.
  • Experience with people managementUnderstanding of the SaaS / Fintech / Accounting industry and / or adjacent sectors relevant to Xero Hungry, willing to roll up your sleeves, and drive impact


What You'll Bring With You:
  • Love customer problems: Plans, runs, documents and synthesizes user research initiatives using standard frameworks to deliver impactful insights for Xero. Uses multiple techniques to interrogate customer evidence to accurately identify and define problems customers care about. Develops and justifies well thought through MVP/MLP solutions to solve customer problems.
  • Designs and executes experiments to validate solution options with quantitative and qualitative evidenceLook to the future: Clearly articulates the product’s value, functionality, and competitive industry trends, to act as a trusted source of information for the product/domainDevelops a product strategy and roadmap in line with Xero’s strategy to guide product decision-making and long-term goalsGenerates new ideas to drive more innovative and creative products.
  • The Xero way: Effectively groups and prioritizes stories, bugs and chores, managing both team capacity and release timeframes. Effectively applies and advocates for Xero’s PM ways of working to improve team operations.
  • Effectively manages releases, including developing accompanying assets, to deliver incremental value to the customer.
  • Demonstrated commercial acumen: Accurately sizes market / segments by number of customers and financial value, relative to acquisition and pricing assumptions. Defines a product’s success criteria to align stakeholders to a shared idea of product success. Makes evidence-based decisions based on analysis of commercial, customer and product requirements to guide team progress.
  • Do it together: Facilitates meetings with predefined structures or scripts (e.g., stand ups, IPM’s, and retro’s) leading to clear actions for a team to progress with. Communicates effectively as a product evangelist across the entire product lifecycle foster alignment and buy-in to the product. vision. Actively collaborates with other functions to drive successful collaboration on products and outcomes.
  • Explore the data: Conducts objective, rigorous and accurate analysis, making logical and defensible inferences where data is incomplete. Communicates complex data and insights with impact across both junior and senior stakeholdersIntegrates data from multiple systems, sources, and people to deliver new insights to the team.




Why Xero? 

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.


Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

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What You Should Know About Director of Product, Identity & Signals, Xero

At Xero, we’re on a mission to help businesses supercharge their operations and create a stronger economy! We’re seeking a passionate Director of Product, Identity & Signals to lead our customer identity and access management strategy. In this pivotal role, you'll be at the forefront of innovative identity solutions that ensure seamless and secure access for our millions of customers, transforming how they interact with our ecosystem and enhancing their experiences. You'll manage a dynamic team of product managers and drive initiatives for passwordless authentication and AI-driven fraud detection, balancing security with a smooth user experience. Your strategic vision and leadership will have a meaningful impact across Xero, working closely with cross-functional teams to align on product roadmaps and goals. If you're excited about creating a positive user experience while tackling identity and fraud challenges, this is a fantastic opportunity to make a significant difference at one of the world’s top SaaS companies. Join us and help shape the future of digital identity!

Frequently Asked Questions (FAQs) for Director of Product, Identity & Signals Role at Xero
What are the responsibilities of the Director of Product, Identity & Signals at Xero?

The Director of Product, Identity & Signals at Xero oversees the strategy and execution for customer identity and access management, impacting millions of users. Responsibilities include leading a team of product managers, innovating identity solutions, defining product roadmaps, and actively collaborating with engineering and design teams to enhance user experiences and strengthen security measures.

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What qualifications are needed for the Director of Product, Identity & Signals role at Xero?

To qualify for the Director of Product, Identity & Signals role at Xero, candidates should possess substantial experience in leading product management functions, particularly in identity, authentication, and fraud detection. A strong understanding of the SaaS or Fintech industry, excellent communication skills, and proven cross-functional collaboration abilities are essential for success in this position.

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How does the Director of Product, Identity & Signals contribute to customer experiences at Xero?

The Director of Product, Identity & Signals contributes significantly to customer experiences by driving the development of seamless and secure access solutions. By leading initiatives around innovative authentication methods and fraud detection, this role ensures that users can easily and securely interact with Xero's products, ultimately helping small businesses operate more efficiently.

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What impact does the Director of Product, Identity & Signals have on Xero's overall strategy?

The Director of Product, Identity & Signals plays a crucial role in Xero’s overall strategy by shaping the identity and security landscape of our products. This includes balancing secure access with user-friendly solutions that align with Xero's mission. Their decisions and strategies directly influence user trust, product adoption, and the company's growth trajectory.

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What kind of team dynamics should a Director of Product, Identity & Signals at Xero expect?

A Director of Product, Identity & Signals at Xero can expect a collaborative and dynamic team environment. You will work closely with a team of 4-5 product managers and engage with various functions such as engineering, design, and compliance, fostering robust partnerships that facilitate innovation and the successful execution of product strategies.

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Common Interview Questions for Director of Product, Identity & Signals
How do you approach defining a product roadmap?

When defining a product roadmap, I prioritize customer needs and insights. I gather data, conduct user research, and collaborate with stakeholders to align our goals. I ensure the roadmap focuses on impactful initiatives and is adaptable to feedback while constantly tracking progress against our objectives.

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Can you give an example of a challenging product decision you've made?

In a prior role, I had to prioritize between adding new features or improving security measures. After analyzing user feedback and potential risks, I chose to enhance security. This decision built greater trust and ultimately increased user engagement. It taught me the importance of aligning product strategies with overarching business goals.

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How do you measure the success of a product?

I measure product success through a combination of qualitative and quantitative metrics, including user engagement, satisfaction scores, and key commercial outcomes. Establishing clear KPIs from the outset helps in tracking performance and making informed decisions for future improvements.

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How would you handle conflicts within your product team?

I approach conflicts within my team by fostering open communication and encouraging dialogue to understand different perspectives. I facilitate discussions to resolve issues collaboratively, ensuring everyone feels heard while working towards a consensus that aligns with our goals.

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What role do you see innovation playing in identity product management?

Innovation is crucial in identity product management to stay ahead of evolving security threats and user expectations. I encourage a culture of experimentation within the team, emphasizing the importance of testing new ideas and leveraging new technologies to enhance user experience and security.

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What is your experience with cross-functional collaboration?

I have extensive experience collaborating with cross-functional teams, ensuring all perspectives are integrated into our product strategies. Regular check-ins, shared goals, and an inclusive approach enable us to align on priorities and drive successful outcomes collectively.

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How do you balance security with user experience in product development?

Balancing security with user experience requires continuous iteration. I prioritize security measures that enhance rather than hinder usability, such as implementing streamlined authentication processes. Gathering user feedback helps refine these measures, ensuring that security enhances user experience.

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How do you gather customer insights for product development?

I utilize various methods, including surveys, user interviews, and usability testing, to gather insights from customers. Analyzing data helps identify pain points and opportunities that inform our product development, ensuring we stay aligned with user needs and preferences.

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Explain the importance of OKRs in product management.

OKRs (Objectives and Key Results) are essential in product management as they create clear goals and measurable outcomes. They align the team’s efforts toward a common vision and provide a framework for tracking progress, enabling transparency and accountability throughout the product lifecycle.

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What strategies would you use to improve team productivity?

To improve team productivity, I advocate for clear goal-setting, regular communication, and a responsive feedback culture. Utilizing project management tools and defining team rituals, such as stand-ups and retrospectives, allows us to streamline processes and stay focused on our objectives.

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Xero is a New Zealand–based technology company that offers a cloud-based accounting software for small businesses. They have offices in New Zealand, Australia, the United Kingdom, the United States, Canada, South Africa and Singapore.

341 jobs
MATCH
VIEW MATCH
BADGES
Badge ChangemakerBadge Diversity ChampionBadge Family FriendlyBadge Future MakerBadge Work&Life BalanceBadge Rapid Growth
CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Customer-Centric
Social Impact Driven
Passion for Exploration
BENEFITS & PERKS
Family Medical Leave
Maternity Leave
Paternity Leave
Family Coverage (Insurance)
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 6, 2025

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