Senior Product Marketing Manager, Healthcare

The Senior Product Marketing Manager at Yext in Healthcare is primarily responsible for leading product marketing initiatives specific to the healthcare vertical. This includes developing the vertical growth strategy, creating compelling messaging tailored to healthcare buyers, and driving sales enablement efforts. You'll conduct market research to inform go-to-market strategies, oversee the creation of industry-specific content, and collaborate with other teams to ensure successful product launches.

Candidates for the Senior Product Marketing Manager role at Yext should possess at least 10 years of experience in B2B SaaS product marketing, preferably with a focus on healthcare. A deep understanding of the healthcare landscape, excellent communication skills, and a strong ability to craft messaging are essential. Additionally, experience with project management and a data-driven mindset are important for success in this role.

The Senior PMM role at Yext is crucial for the success of the healthcare initiatives as it spearheads marketing strategies that drive growth and client retention. By building scalable programs and crafting targeted messaging, the Senior PMM elevates Yext’s presence in the healthcare market, ensuring that the needs of healthcare professionals are met while enhancing overall customer engagement.

Essential skills for a Senior PMM in Healthcare at Yext include strong domain expertise in the healthcare industry, creative problem-solving abilities, and excellent analytical skills. The ability to collaborate cross-functionally, produce persuasive content, and analyze market trends will be key to driving effective marketing strategies and achieving business goals.

Yext offers a collaborative and innovative work culture, widely recognized as one of the best places to work globally. Senior Product Marketing Managers will experience cross-functional teamwork while driving high-impact strategies in healthcare. The company values inclusivity and continuous improvement, providing an environment where all employees are encouraged to take ownership and excel in their roles.

When discussing your experience in B2B SaaS product marketing, focus on specific campaigns you've led, the impact they've had on revenue growth, and how you collaborated with various teams. Highlight metrics and outcomes to showcase your effectiveness.

In answering this question, emphasize your process of understanding the needs and pain points of your audience. Discuss how you use insights from customer research and market analysis to create clear and compelling messages that resonate with healthcare professionals.

Discuss specific examples where you've developed training materials, sales tools, or competitive analysis to support sales teams. Explain how you measured the effectiveness of these strategies in improving win rates or sales conversations.

Share your methods for keeping up with industry news, such as subscribing to relevant publications, attending webinars, or participating in industry groups. Explain how you use this information to inform your marketing strategies.

When answering, describe the goal, strategy, execution, and results of the campaign. Focus on how your creative ideas and data analysis contributed to its success, illustrating your ability to drive impact.

Outline your approach to setting KPIs and metrics for each initiative, including pipeline growth, engagement levels, and overall market positioning. Provide examples of how you've used data to adjust campaigns in real-time for better results.

Emphasize the importance of customer insights in shaping your marketing strategies. Discuss how you've collected and analyzed feedback to refine messaging and product positioning to meet customer needs effectively.

Share your techniques for fostering effective communication and teamwork across different departments. Discuss how you've successfully collaborated with sales, product, and other marketing teams to align on goals and drive results.

Reflect on specific challenges such as competitive pressures or market shifts. Discuss your approach to problem-solving, whether through innovative strategies, data analysis, or stakeholder engagement, and the outcomes of your actions.

Express your enthusiasm for the opportunity to influence healthcare marketing strategies at a leading company like Yext. Highlight how Yext's culture aligns with your values and your passion for contributing to impactful healthcare solutions.