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Associate Product Marketing Manager

Opportunity Overview

At ZeroFox, we are passionate about bringing world-class protection to the digital-first world. Together, we’ve built a platform that collects and analyzes data from across the internet to deliver paradigm-shifting cybersecurity solutions. Now, we’re looking for a creative and driven Associate Product Marketing Manager to help us tell that story to the world—and ensure we’re always one step ahead of the competition.

As an Associate Product Marketing Manager, you will be a key player on our product marketing team, supporting the development and execution of product marketing strategies for our Digital Risk Protection products and services, assisting with the creation and management of competitive intelligence, and assisting with pricing analysis and operations.

Reporting to the Principal Product Marketing Manager for DRP and Pricing, you will work closely with Product Management, Sales, Sales Operations, Marketing and other teams to contribute to the overall success of our product launches and promotional campaigns. We believe the greatest product marketing strategies come from diverse perspectives and collaborative thinking. If you’re excited by the idea of launching innovative products, creating compelling narratives, and shaping the future of cybersecurity—this role is for you!

Role and Responsibilities

  • Assist in the development of product messaging and positioning for Digital Risk Protection products and features
  • Conduct and maintain competitive intelligence research to support differentiation and sales enablement
  • Assistance with pricing analysis and support operational aspects of pricing updates, discounting structures, and packaging strategies
  • Support sales enablement efforts by building compelling content like battlecards, one-pagers, and pitch decks
  • Collaborate with Product and Revenue teams to ensure pricing strategies align with market needs and customer value
  • Help plan and execute product launches, coordinating efforts across Product, Marketing, and Enablement
  • Partner with global and LATAM teams to ensure messaging and positioning resonate in the region
  • Support analysis of customer feedback and market trends to help guide roadmap alignment and GTM strategy

Required qualifications and skills 

  • Experience in Product Marketing, Sales, Business Intelligence, or equivalent work experience, typically obtained in 2+ years
  • Bachelor's degree or equivalent work experience
  • Familiarity with B2B Sales organizations (Commercial or Enterprise) and an understanding of core Sales methodologies and processes (from prospecting to retention and upsell). Experience with SaaS and cybersecurity are preferred
  • English fluency including both written and verbal communication skills

Desired qualifications and skills

  • Strong analytical mindset with the ability to turn data into insights, especially around competitive positioning and pricing
  • Passion for cybersecurity and an interest in learning technical concepts 
  • Experience in utilization of Generative AI for content development and research analysis
  • Experience working cross-functionally and managing multiple projects in a fast-paced environment
  • Proficiency in Excel/Google Sheets
  • Opportunities to learn and contribute your knowledge to our Digital Risk Protection platform
  • Competitive compensation
  • Competitive PTO
  • Complementary health insurance
  • Daily catered lunches for in-office work
  • Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture.
  • Regular team bonding activities like cooking and cocktails classes, bingos, stand up comedy, magic shows, virtual happy hour, lunch and learns, etc.
  • Additional Parental Leave
  • Excellent communication: between teams, people, organizations and leaders

About us

ZeroFox is on a mission to make the internet safer for all. Innovation is at our core – we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It’s a great time to join us in the Fox Den – with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we’re growing like never before. If you’re looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.

Equal Opportunity

We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

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CEO of ZeroFOX
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James C Foster
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Associate Product Marketing Manager, ZeroFOX

At ZeroFox, we are on a mission to redefine the cybersecurity landscape, and we need an enthusiastic Associate Product Marketing Manager to help us tell our amazing story. Imagine being at the heart of our Digital Risk Protection team, where your creativity and strategic mind will help shape the future of how we protect against external cyber threats. In this role, you'll collaborate with diverse teams, including Product Management, Sales, and Marketing, to devise compelling product messaging and positioning that resonates with our customers. You'll conduct market research and competitive intelligence to give ZeroFox the edge it needs in the fast-paced digital space. Plus, you’ll have the chance to delve into pricing strategies and sales enablement efforts, creating impactful content that empowers our sales teams. If you are eager to learn about the latest in cybersecurity and thrive in a collaborative, innovative environment, then this role is meant for you! You'll not only assist in the development of successful marketing strategies, but you're also encouraged to bring your unique voice to the table. With exciting perks like daily catered lunches, team bonding activities, and a supportive work culture, joining the ZeroFox family is not just a career step; it's a leap into a dynamic community that's making the internet a safer place for everyone. Let’s embark on this journey to protect digital spaces together—apply now!

Frequently Asked Questions (FAQs) for Associate Product Marketing Manager Role at ZeroFOX
What are the primary responsibilities of the Associate Product Marketing Manager at ZeroFox?

The Associate Product Marketing Manager at ZeroFox plays a vital role in developing product messaging and positioning for our Digital Risk Protection products. This includes conducting competitive intelligence research, assisting with pricing analysis, and creating sales enablement materials. The position also involves collaborating closely with various teams to ensure successful product launches and promotional campaigns.

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What qualifications are required for the Associate Product Marketing Manager role at ZeroFox?

To be an ideal candidate for the Associate Product Marketing Manager position at ZeroFox, you should have at least 2 years of experience in product marketing, sales, or business intelligence. A bachelor's degree or equivalent work experience is essential, along with familiarity with B2B sales organizations and core sales methodologies. Experience in SaaS and cybersecurity is preferred.

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How can an Associate Product Marketing Manager impact product launches at ZeroFox?

An Associate Product Marketing Manager at ZeroFox significantly influences product launches by helping to craft and communicate effective messaging that resonates in the market. They support planning and execution efforts, ensuring all teams are aligned, which ultimately contributes to the success of promotional campaigns and strengthens ZeroFox's position in the cybersecurity industry.

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What skills are beneficial for the Associate Product Marketing Manager at ZeroFox?

A successful Associate Product Marketing Manager at ZeroFox should possess strong analytical skills to convert data into actionable insights, particularly around competitive positioning and pricing. Additionally, proficiency in tools like Excel and an understanding of generative AI for content development can greatly enhance their contributions. Lastly, excellent communication skills are paramount for effective collaboration across teams.

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What is the company culture like for Associate Product Marketing Managers at ZeroFox?

ZeroFox promotes a vibrant, inclusive culture where every associate, including the Associate Product Marketing Managers, is encouraged to share their perspectives. Regular team bonding activities, a commitment to professional development, and a focus on innovation ensure that the workplace is supportive and engaging, making it an exciting place to work!

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Common Interview Questions for Associate Product Marketing Manager
Can you describe a successful product launch you were part of?

When answering this question, it's essential to outline your specific role in the launch, the strategies you employed, and the results. Highlight your collaboration with different teams at ZeroFox and any metrics showing success, such as increased sales or user engagement.

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How would you analyze competitive positioning in the cybersecurity market?

Explain your approach to conducting market research, utilizing tools to gather insights, and how you’d communicate findings to your team at ZeroFox. Emphasize your analytical skills and experience in turning data into actionable marketing strategies.

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What strategies would you use to create compelling product messaging?

Discuss how you would collaborate with product teams to understand features and benefits, and then leverage that information to create clear, compelling messaging. Mention examples of frameworks or models you would apply to ensure messaging resonates with target audiences.

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How do you stay updated on market trends and customer feedback?

Share your process for keeping abreast of industry developments, whether through reading relevant publications, engaging in professional networks, or utilizing tools for customer feedback analysis. Highlight how this continuous learning would benefit your role at ZeroFox.

Join Rise to see the full answer
Describe a challenge you faced in working cross-functionally and how you overcame it.

Be sure to select a specific challenge that emphasizes your communication skills and adaptability. Detail how you resolved the issue and the outcome, which would showcase your ability to work collaboratively at ZeroFox.

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What do you know about ZeroFox's Digital Risk Protection products?

When answering, demonstrate your knowledge of ZeroFox's offerings and their importance in protecting against cybersecurity threats. Discuss any insights you’ve gained through research or personal interest in cybersecurity to showcase your passion for the industry.

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How would you handle a disagreement with a team member about a marketing strategy?

Discuss your approach to constructive dialogue and finding common ground. Highlight how you would seek data to support your viewpoint while being open to collaboration, exemplifying strong communication and interpersonal skills pivotal for the Associate Product Marketing Manager role at ZeroFox.

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What tools and technologies have you used for marketing analysis?

Mention specific tools you have utilized, such as Excel, Google Sheets, or marketing software, and discuss how these tools facilitated your work in previous roles. Highlight your analytical versatility and readiness to leverage technology at ZeroFox.

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Can you provide an example of how you turned data insights into a successful marketing strategy?

Select a relevant case where you converted analytics into marketing strategies, detailing your process and the resulting impact. This will illustrate your analytical mindset and practical experience which are crucial for the Associate Product Marketing Manager position at ZeroFox.

Join Rise to see the full answer
How do you prioritize tasks when managing multiple projects?

Share your strategies for effective project management, such as utilizing task managers or prioritizing based on urgency and impact. Providing a real-world example can demonstrate your organizational skills, which will be essential in the fast-paced environment at ZeroFox.

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ZeroFox’s mission is clear: we protect customers - their data, their assets and their people - across the internet. Through AI-powered technology, global intelligence collection and services provided by a team of expert analysts and threat hunters...

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 10, 2025

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