Marketing Events Manager

As the Marketing Events Manager at Zocdoc, you will be responsible for developing and executing comprehensive event strategies that align with our marketing and sales goals. This includes planning and managing various events such as industry trade shows, webinars, and hosted gatherings, ensuring a seamless execution that drives engagement and lead generation.

To qualify for the Marketing Events Manager role at Zocdoc, candidates should have at least 4 years of experience planning B2B marketing events, preferably in healthcare technology or similar fields. Strong organizational skills, an understanding of demand generation, and the ability to analyze event ROI are crucial for success in this role.

The Marketing Events Manager at Zocdoc contributes to lead generation by executing strategic event programs that engage healthcare providers and maximize brand visibility. By planning impactful events and employing effective pre- and post-event strategies, you will play a key role in driving quality leads into the sales pipeline.

The Marketing Events Manager will oversee a diverse array of events including industry trade shows, webinars, and intimate roundtable discussions. Your role involves identifying new event opportunities that resonate with target audiences while ensuring a seamless logistical execution for each occasion.

Zocdoc offers an attractive benefits package for the Marketing Events Manager, including a flexible hybrid work environment, unlimited PTO, 100% paid employee health benefits, employer-funded 401(k) matching, corporate wellness programs, and many more perks to ensure employee satisfaction and work-life balance.

When answering this question, highlight specific events you have planned, discuss the strategies you applied, and detail the outcomes. Focus on your role in overcoming challenges and how your event planning contributed to overall business objectives.

Discuss your approach to setting clear goals for each event and how you measure success, whether through lead generation, attendee feedback, or engagement metrics. Provide examples of events where you successfully achieved these goals.

Explain your project management techniques, such as prioritization, utilizing event planning tools, and effective team collaboration. Share anecdotes demonstrating your ability to keep everything on track and deliver high-quality results.

Outline how you communicate and collaborate with sales teams to develop pre-event strategies for lead generation, and post-event follow-up processes to nurture leads. Stress the importance of teamwork and regular check-ins.

Describe your negotiation tactics and how you build relationships with vendors. Highlight how you ensure that all parties have aligned goals and that the execution of events meets quality standards.

Discuss how you engage with industry publications, attend relevant conferences, or participate in networking to stay aware of the latest trends. Mention how you leverage this information when creating your event strategies.

Share a detailed account of an event you managed, including the context, challenges faced, and strategies executed. Highlight the outcomes and lessons learned to showcase your ability to drive impactful events.

Explain your problem-solving mindset and provide an example of an unexpected challenge you faced during an event. Discuss how you adapted quickly and kept the event running smoothly.

Talk about how you use data to set KPIs, analyze past event performance, and adjust strategies moving forward. Demonstrate your data-driven approach and how it informs your decision-making.

Describe your communication strategies and tools that facilitate collaboration among teams such as Sales, Marketing, and Creative. Emphasize the importance of everyone’s input to create successful events.