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Programmatic Sales Manager

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Zoopla is the UK’s most comprehensive property portal and is a much-loved brand, with over 70 million visits each month and 94% brand awareness in the UK. At Zoopla we are guided by a set of six behaviours that sit at the heart of our business and reflect the qualities found in every single one of our team members. Our unique culture, clear strategy and industry-leading benefits help give team members everything they need to succeed in our ambition to re-imagine the property industry for all.

Our mission is to become the UK’s premier property destination for buyers, renters, agents and landlords. Combining unrivalled data and industry insight with a customer-centric approach, we want to empower everyone to make smart property decisions.

We’re seeking an expert in the fast-paced field of programmatic supply-and-demand. This role requires a passion for data analysis, commercial growth and the technical implementation of best-in-market programmatic solutions for our agency and advertiser clients. The right candidate will build excellent relationships internally (Product & Technology, Ad Sales and Ad Ops) and externally (agencies and adtech partners) and possess a wide range of data management and manipulation skills.

Role summary

The purpose of our Programmatic Account Management team is to deliver best-in-class programmatic services to Zoopla’s advertising customers. Reporting into the Head of Ad Sales, you will be responsible for managing and evolving our programmatic technology stack and their associated processes and growing ad yield and revenue. Additional responsibilities:

Create, maintain and grow operational and commercial efficiencies in programmatic client servicing and reporting.
Work closely with Sales and Technical teams at Zoopla to discover and launch new ways-of-working to maximise client satisfaction in campaign delivery, pricing, quality and effectiveness.
Develop a deep understanding of the data available to us to guide audience creation and client bid decisioning.
Manage alliances with DSPs, SSPs, networks and agencies including the increasing popularity of de-coupled Zoopla data and inventory.
Manage our programmatic configurations and continually evaluate and optimise performance of our adtech partners and clients.
Generate in-depth analytics and reporting to identify meaningful business trends that inform our programmatic monetisation practices across our Display products.
Onboard new vendors and partners to maximise programmatic revenue in OMP, PMP and PG trading.
Troubleshoot issues relating to programmatic partners or products.
Maintain an in-depth knowledge of the wider programmatic eco-system with industry event attendance and appearances.
Work closely with Ad Sales and Marketing to promote new ways of working, industry leading practices and technology adoption where required.

Proven ability to select and manage programmatic vendors and build genuine partnerships.
The ability to ideate, create and deliver a simple commercial vision from potentially complex programmatic concepts.
Experience managing a team and driving high-performance behaviours and engagement.
Extremely strong technical skills and understanding in the field of programmatic advertising.
Demonstrate flexibility, empathy and excellent prioritisation skills.
Demonstrate strong attention-to-detail in workflow processes and quality standards.
Proven track record of relationship development and the ability to influence both internal and external behaviours for optimum results.

Preferred experience

Extensive experience working in a programmatic and/or data function at a large media agency or publisher.

Everyday Flex - greater flexibility over where and when you work
25 days annual leave + extra days for years of service
Day off for volunteering & Digital detox day
Festive Closure - business closed for period between Christmas and New Year
Cycle to work and electric car schemes
Free Calm App membership
Enhanced Parental leave
Fertility Treatment Financial Support
Group Income Protection and private medical insurance
Gym on-site in London – or membership in regional offices
7.5% pension contribution by the company
Discretionary annual bonus up to 10% of base salary

What You Should Know About Programmatic Sales Manager, Zoopla

Join Zoopla as a Programmatic Sales Manager and become a pivotal part of the UK's leading property portal, known for its substantial reach and commitment to empowering property decisions. With over 70 million visits a month, Zoopla doesn't just provide listings; it creates an engaging platform for buyers, renters, agents, and landlords alike. As a Programmatic Sales Manager, you'll be in charge of enhancing our programmatic technology stack and processes to maximize ad yield and revenue. Your role will involve collaborating with various internal teams, from Product & Technology to Ad Sales, ensuring our clients receive exceptional programmatic services. You will leverage your data management and analysis skills to guide audience creation and optimize campaign performance. You'll manage relationships with DSPs, SSPs, and agencies while also generating insightful reports that drive our business strategies. Your passion for programmatic solutions, combined with your technical expertise, will help us advance our mission to redefine the property industry. Here, you’ll thrive in a workplace that values flexibility, collaboration, and continuous learning, surrounded by a supportive team striving for excellence.

Frequently Asked Questions (FAQs) for Programmatic Sales Manager Role at Zoopla

What are the key responsibilities of a Programmatic Sales Manager at Zoopla?

As a Programmatic Sales Manager at Zoopla, your primary responsibilities include managing and evolving the programmatic technology stack, creating operational efficiencies, and building strong relationships internally and externally. You’ll work closely with the Sales and Technical teams to enhance client satisfaction, develop audience strategies based on data insights, and optimize ad performance through effective programmatic practices.