Director, Digital Marketing

We all have important information we need to manage, and protecting it should be easy. Over 100,000 businesses and millions of people log in to 1Password to unlock smart, simple access to everything they care about. Our vision is to create a safer, simpler digital future for everyone, and our culture values simplicity, honesty and a human-centric approach to solving problems. Come help us unlock peace of mind so everyone can stay safer online.

We are seeking an experienced and innovative Director of Digital Marketing to lead our digital performance marketing team. This person leads the creation and execution of digital marketing strategies to drive ARR growth and achieve pipeline goals in the B2C and B2B business. They are accountable for digital demand generation and performance results end-to-end across the buyer journey from first touch at the top of the funnel to conversion to paid accounts.

The Director of Digital Marketing is responsible for delivering stellar results in each of the following channels: paid ads, search (SEM), affiliate, ABM, audio, programmatic, paid social programs, and content syndication. The ideal candidate has a strong background in digital acquisition/expansion marketing, entering new international markets, launching digital ABM programs, exceptional communication skills, and strong analytical skills, using data to drive strategic decisions.

This leader's primary measure of success is ARR growth from self-service and sales pipeline generation across SMB’s, Mid-Market and Enterprise segments in North America, EMEA and APAC.  They are responsible for meeting quarterly, and yearly forecasts while managing an eight figure budget to ensure efficient spend. Your expertise in digital marketing and leadership skills will play a pivotal role in achieving our organizational goals and creating a well-functioning demand generation machine. 

The Director of Digital Marketing will manage a high performing team of digital marketers and work closely with cross-functional teams to enhance our brand awareness, drive ABM campaigns within our target consumer personas on a global scale, increase online traffic, and maximize conversion rates. 

This is a remote opportunity within Canada and the US.

• 8+ years of experience in digital marketing, with a focus on paid search, SEM and ABM, plus 4+ years of management experience
• 6+ years of B2B/B2C experience, 2+ years of cyber security experience
• Experience managing agencies to drive accountability and top-notch performance
• Strong understanding of digital marketing trends, best practices, and emerging technologies
• Expertise in utilizing digital marketing tools, analytics platforms. Experience with Google Ads, Google Analytics and Looker is a plus
• Excellent analytical skills and ability to derive insights from complex data sets, with great written and verbal communication skills to present to executive audiences
• Demonstrated experience in developing and executing successful digital marketing strategies that drive measurable results.
• Exceptional leadership skills with the ability to collaborate and influence cross-functional teams
• Strong communication and presentation skills, with the ability to effectively convey digital marketing strategies and results to stakeholders at all levels
• Manage KPIs, track campaign performance, and reporting and delivering to Executive teams
• 4+ years of experience managing an 8 figure marketing budgets
• Strong knowledge of digital platforms and how to leverage software to drive optimizations
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines
• Expertise in both proven and cutting edge methods for driving growth in market leading consumer solutions
• Expert-level analytical skills, with experience using data to inform product decisions and drive growth. Expertise with A/B testing, and other experimentation methods
• Passion for creating exceptional high-performing user experiences and delivering business growth
• Growth mindset and industry leader; Continuously tracking industry trends and benchmarks, and learning from experimentation and the market at large
• Strong track record of leadership development of a high-performing and engaged team along with effective collaboration across teams

• Collaborate with cross-functional teams to develop comprehensive demand strategies and digital marketing activations aligned with organizational goals
• Optimize landing pages, registration forms, and CTA’s to maximize and increase conversions and increase rates through the digital marketing funnel
• Make data-driven decision to continuously optimize across channels for best performance
• Develop digital marketing strategies to enter international markets, paid strategies 
• Demonstrate knowledge of creating, and executing international campaign strategies to drive brand awareness and demand generation
• Stay ahead of the game by knowing the latest industry trends and cutting-edge digital channels to unlock new avenues for growth and innovation
• Create digital marketing GTM strategies that meet the goals of our SMB,Mid-Market, Enterprise and B2C users by collaborating with content, enterprise, growth and technology teams
• Accountable for digital demand generation and performance results end-to-end across the buyer journey from first touch at the top of the funnel to paid accounts
• Design and execute integrated digital marketing campaigns using an optimal media mix of channels to reach our goals in targeting personas at the right time in the right channel with engaging messaging and a compelling hook. 
• Work cross functionally with the Product and Technology Engineering teams to encourage experimentation, testing and be a commanding voice in our digital customer experience
• Leverage data-driven insights to drive annual planning, monthly business reviews, and continuous optimization of growth levers and business as usual 
• Manage and develop a team of driven, highly engaged individuals

USA-based roles only: The Annual base salary for this role is between $190,000 USD and $256,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The Annual base salary for this role is between $173,000 CAD and $233,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.

What we offer:

We believe in working hard, and resting hard. We’re always looking for new ways to support our team members, but here’s a glance at what we currently offer:

Health and wellbeing

> 👶 Maternity and parental leave top up programs

> 👟 Wellness spending account

> 🏝 Generous PTO policy 

> 💖 Company-wide wellness days off scheduled throughout the year 

> 🧠 Wellness Coach membership

> 🩺 Comprehensive health coverage

 Growth and future 

> 📈 Employee stock option program for all full time employees 

> 💸 Retirement matching program

> 💡 Training budget, 1Password University access, and learning sessions 

> 🔑 Free 1Password account (and friends and family discount!) 

Flexibility and community

> 🤝 Paid volunteer days 

> 🌎 Employee-led DEI&B programs and ERGs

> 🏠 Fully remote environment

> 🏆 Peer-to-peer recognition through Bonusly

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this your Talent Partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

Candidate Privacy Notice

When you apply for a position, refer a candidate, or are being considered for a role at AgileBits, Inc. (dba 1Password, 1Password, we, us, or our), your information is stored in Lever, in accordance with Lever's Service Privacy Notice. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background.

Candidates may also optionally choose to self-identify their race/ethnicity, gender identity, sexual orientation, age, and disability. These answers will help us evaluate our diversity and belonging efforts. You do not have to answer these questions—your answers will not be linked to your name or job application, will not be visible to the hiring manager reviewing your application, and will in no way affect your job application. If you have any questions about the collection or use of this information, please contact [dpo@1password.com].

When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how we use or process your information, or if you would like to ask to access, correct, or delete your information, please contact our privacy team at [dpo@1password.com] or through 1Password Support.