Sr. Copywriting Manager

Sunnyvale, California, United States

We are looking for a seasoned leader who is a passionate creative thinker, maker and doer dedicated to bringing a brand voice to life to help millions of people realize their superpower - their DNA. This role will lead a team of writers and create beautifully crafted content, stories and experiences that capture the voice, tone and spirit of 23andMe’s unique brand.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

Who You Are

You are excited to join an in-house creative team made up of writers, designers and brand visionaries. You will partner and lead the team of creatives working closely with our Group Creative Lead, Design and report to the Chief Brand Officer.

You are an experienced, excellent storyteller with an attention to the craft of words and understand the power of building a brand. You have a strong background in the creation and execution of best in class content, stories and integrated experiences across multiple mediums. You are an energetic, positive, and hardworking team player who is driven towards achieving creative excellence and helping others to do the same. You thrive in a collaborative environment full of talented creatives, marketers, product leaders and business leaders.

What You’ll Do

• Partner with the Group Design Lead to run the internal team, concept ideas and write copy for campaigns, websites, digital content and social media.
• Partner with Brand Strategy and Partnerships to bring positioning and insights to life through the power of our brand, messaging and language.
• Present to senior executive teams, product teams and cross functional teams.
• Shape the future of health, research and culture through campaign and website development across a variety of areas in the company such as research, product experience, therapeutics and other.
• Uphold the quality of all brand guidelines, copy deliverables and ensure they meet standards for creative excellence.
• Play an ongoing role in the development of our brand voice and advocate for consistent application of copy standards across experiences.
• Champion the voice and tone of the brand through cross-functional coordination, strategic planning and hands-on writing.
• Actively seek out ways to shape the creative DNA of our brand in everything we do.
• Articulate ideas and communicate proactively in a cross-functional team. 
• Lead multiple projects and timelines from concept, production, to completion.
• Work closely with the project management team to set expectations and meet deadlines.
• Ensure quality and timely creative production and communication with creative teammates.
• Gather feedback throughout the process and create alignment among stakeholders.
• Actively seek out new ways to help grow and shape our creative outputs and culture.

What You'll Bring

• 12+ years of experience in an integrated marketing-related field from an agency or in-house team.
• A portfolio/resume that demonstrates a range of work, a compelling storytelling perspective, big idea-led thinking and attention to craft. 
• Experience managing teams and cross functional teams, presenting to executives and socializing high concepts for brands internally.
• Ability to write long-form copy as well as short, attention-grabbing lines.
• Attention to detail and excellent problem-solving skills - you understand the power of “why” behind every recommendation and can mobilize teams to move forward with strong brand messaging.
• Excellent organization and presentation skills.
• A collaborative work ethic.
• The ability to take constructive criticism with ease and grace - creativity is subjective and we often know many people have opinions of marketing so you are seasoned to understand good ideas come from everywhere.
• The ability to proactively help facilitate the growth of a larger vision within the team.
• The ability and openness to learn new skills and assume new responsibilities.
• Experience in crafting copy for direct marketing initiatives that can be evolved through testing and data.
• Role is located in Sunnyvale, California. Relocation available.
• Writing samples and portfolio required. A writing assignment may be asked of you during the interview process.

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Pay Transparency

23andMe takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

San Francisco Bay Area Base Pay Range

$185,600—$278,400 USD