Digital Marketing Specialist

As a Digital Marketing Specialist at our well-known manufacturing client in Fullerton, CA, your primary responsibilities will include planning and executing digital marketing strategies across various platforms including email, social media, and website updates. You will analyze email marketing campaigns, manage CMS platforms, and collaborate with creative teams to ensure marketing assets are compelling and effective.

To be considered for the Digital Marketing Specialist position with our Fullerton-based manufacturing client, you should have at least 4 years of digital marketing experience, ideally within a B2B environment. Strong knowledge of CMS platforms and prior experience with email marketing tools like MailChimp or HubSpot will also be crucial for your success in this role.

The Digital Marketing Specialist plays a vital role in supporting overall business objectives by driving engagement through strategic campaigns. By utilizing data to optimize email and social media efforts, you will help to increase demand and grow brand awareness, thereby contributing to the company’s bottom line.

As a W2 employee and contractor for 24 Seven in the Digital Marketing Specialist position, you will have access to a variety of benefits. These include medical, dental, vision plans, and a 401K option, which provide a comprehensive package to support your health and future financial goals.

The Digital Marketing Specialist position with our manufacturing client offers an hourly pay range of $36-41, depending on your experience and qualifications. This competitive compensation reflects the value and expertise you bring to the role.

Absolutely! When answering this question, highlight your specific roles in previous email marketing campaigns, the tools you used (like MailChimp or HubSpot), any metrics you improved, and how you personalized emails to increase engagement. Use specific examples to demonstrate your expertise.

When answering this, discuss techniques you've applied such as optimizing content with relevant keywords, improving site speed, and ensuring mobile compatibility. It’s also helpful to mention any tools you've used for SEO analysis and how those informed your strategies.

Explain your approach to setting KPIs (key performance indicators) before a campaign, then describe how you track metrics post-campaign. Discuss the importance of analytics tools and how you use insights to refine future marketing efforts.

Emphasize the importance of collaboration with creative teams and how it enriches the marketing process. Give examples of successful projects where teamwork made a difference, showcasing your ability to work well with others.

Talk about the various ways you keep up with industry changes, whether through webinars, online courses, professional networks, or industry publications. This demonstrates your commitment to continuous learning and adapting to the fast-paced realm of digital marketing.

Discuss specific demand generation campaigns you’ve executed, detailing your role and the tools used. Highlight your understanding of aligning marketing efforts with sales goals and generating leads that convert.

Share your process for creating content, from brainstorming ideas to researching audience preferences and measuring engagement metrics. Highlight examples where your content significantly increased user interaction.

Mention your strategies for addressing feedback professionally and constructively. Explain how you use criticism to improve future campaigns, illustrating your ability to learn and adapt.

List the email marketing tools and platforms you’ve used, providing a brief overview of how you’ve utilized each. Focus on features you appreciate and any notable successes you achieved using those tools.

Provide a concise overview of a campaign showcasing its objectives, execution, and results. Highlight your role and particular aspects that contributed to its success, along with any unexpected challenges you overcame.