Lifecycle Marketing Manager / Sr. Manager

About the RoleThe Lifecycle Marketing Manager / Sr. Manager will assume a crucial position within our Growth team, reporting directly to the Director of Growth. This role will drive strategic initiatives aimed at enhancing customer engagement, retention, and revenue generation throughout the customer lifecycle. The Lifecycle Marketing Manager will leverage data-driven insights to develop and execute targeted marketing campaigns, optimize customer touchpoints, and foster meaningful relationships with our audience.They will work closely with the Paid Media team on audience segmentation, personalization, creative and test roadmaps.Key ResponsibilitiesLifecycle Strategy Development: Devise comprehensive lifecycle marketing strategies to attract, engage, and retain customers across various touchpoints, focused primarily on email, and secondarily on social media, and onsite messaging.Segmentation & Personalization: Utilize customer data and segmentation techniques to tailor marketing communications and offers, ensuring relevance and resonance with different audience segments. Work in tandem with Paid Channels to rollout segmentation and personalization, running concurrent tests and sharing learnings.Campaign Execution & Optimization: Oversee deployment calendar and the end-to-end execution of lifecycle marketing campaigns, from ideation and creative development to deployment and performance analysis. Continuously optimize campaign performance based on key metrics and insights.Work alongside Paid Channels to align calendar for a cohesive cross-channel narrative, briefing integrated campaigns together.Customer Journey Mapping: Collaborate cross-functionally to map out the customer journey and identify opportunities for enhancing the user experience and driving conversion at each stage.Performance Analysis & Reporting: Monitor and analyze the performance of lifecycle marketing initiatives, providing regular reports and insights to inform decision-making and strategy refinement.Collaboration & Stakeholder Management: Work closely with internal teams, including Marketing, Product, and Data Analytics, to align lifecycle marketing efforts with broader business objectives and initiatives.People Leadership: Oversee CRM team, steering team projects and team development.Success MetricsThe success of this role revolves around having an expert understanding of what levers drive efficient customer acquisition and retention. As such, overarching priority metrics will include CAC, ROAS, LTV, revenue, as well as growth of customer cohorts (i.e., new, existing, etc. counts). Channel-level health metrics will also be essential, especially across Email/SMS.Qualifications & Requirements-Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.-3+ years of experience in lifecycle marketing, CRM, or digital marketing roles, preferably within the e-commerce or direct-to-consumer space.-Proven track record of developing and executing successful lifecycle marketing campaigns, driving measurable business impact.-Strong analytical skills, with the ability to derive actionable insights from data and translate them into effective marketing strategies.-Experience with marketing automation platforms, customer segmentation tools, and campaign performance analytics.-Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.-Detail-oriented with a passion for delivering exceptional customer experiences and driving results.BENEFITS:Some of our benefits for include:Up to 97.5% funded health benefits (medical, dental, and vision)Unlimited paid time offMonthly fitness reimbursementCitibike (NYC) or BikeTown (PDX) company-sponsored annual membershipGenerous employee discount across our brand portfolio401KFSA / HSA