Senior Manager, Talent & Influencer

The Senior Manager, Talent & Influencer at 2K Games is responsible for leading the influencer strategy for selected 2K titles. This includes developing and nurturing relationships with creators and agencies, guiding your team of Influencer/Talent Managers, and ensuring the integration of 2K games within creator initiatives to enhance fan interest. You will also be a crucial point of contact for agency relationships and will play an active role in fine-tuning our marketing campaigns based on creator feedback.

To be successful as a Senior Manager, Talent & Influencer at 2K Games, candidates should have 7-9 years of experience managing creator relationships and campaigns, along with at least 2 years of experience in a leadership role. Familiarity with global agencies, specifically in EMEA regions, and expertise in driving influencer strategies for brands is critical. Additional skills such as project management, strategic problem solving, and a deep understanding of the Creator Economy will set you apart.

Success in the role of Senior Manager, Talent & Influencer at 2K Games is defined by your ability to build authentic relationships with creators and effectively integrate their feedback into our marketing strategies. Additionally, driving fan engagement through innovative campaigns, developing a high-performing team, and fostering beneficial partnerships for both 2K and its creators will be key indicators of success in this position.

The work environment at 2K Games is inclusive, dynamic, and supportive, encouraging all team members to bring their authentic selves to work. As a Senior Manager, Talent & Influencer, you will thrive in a collaborative atmosphere where cross-functional teamwork is emphasized, and diverse perspectives are valued. Our culture promotes creativity and innovation, empowering you to do your best work while having fun.

A career as a Senior Manager, Talent & Influencer at 2K Games offers significant growth opportunities. As you successfully manage your responsibilities and showcase your ability to drive strategy and build relationships, you could transition to senior leadership roles within the marketing or influencer departments. Additionally, your skills in managing creative partnerships will be highly regarded and open doors to various opportunities within the gaming and entertainment industry.

When answering this question, be specific about your previous roles and accomplishments related to influencer campaigns. Discuss how you identify suitable creators, develop campaign strategies, and analyze campaign performance, highlighting quantifiable results where possible.

It's important to demonstrate your interpersonal skills when answering this question. Discuss your approach to communication, regular check-ins, and how you foster an open dialogue to understand their needs and feedback. Emphasize the importance of mutual benefit in partnerships.

Share specific examples of project management tools or methodologies you have implemented in the past. Discuss your approach to assessing current processes, identifying bottlenecks, and collaborating with teams to devise effective solutions.

Provide a specific example of a project or campaign where your knowledge of gaming culture positively influenced your strategy. Explain how your passion for gaming helps you connect with creators and understand audience preferences.

Discuss a specific challenge you encountered, such as working with a difficult creator or agency. Be sure to explain your approach to resolving the issue and the outcome. This demonstrates problem-solving skills and adaptability.

Talk about the key performance indicators (KPIs) you track, such as engagement rates, reach, conversions, or brand sentiment. Highlight any tools you used to analyze the data and how you adjust strategies based on analytics.

Emphasize your proactive approach to staying informed, such as following industry blogs, attending conferences, and networking with other professionals. Describe how your knowledge influences your strategies.

Explain your process for collaborating with creators to align their content with marketing objectives. Discuss how you brainstorm ideas, coordinate timelines, and ensure that the collaboration is authentic to both the influencer's audience and the brand.

Share a scenario where you received feedback from creators and your approach to addressing it. Emphasize your willingness to listen, adapt strategies, and maintain strong relationships while ensuring the campaign's success.

Discuss your excitement for 2K Games' portfolio, culture, and commitment to inclusivity. Share personal experiences with the brand’s games or how you resonate with its values, showcasing your genuine interest in contributing to the company's success.