Director email marketing

JOB REQUIREMENTS: Job Title Email Marketing Journey Developer (Hybrid- Greenville WI) Requisition ID 27741554 Duration Location Greenville, WI, Other Location Description People Passion Purpose Everything School Specialty offers is designed for one purpose - to help students succeed. We believe every student can flourish in an environment where they feel safe and inspired to explore and grow. We're determined to positively impact the future, one child at a time. We need to talk if you share our passion: Transforming more than classrooms. Benefits School Specialty offers Medical, Dental, & Vision plans (Effective Day 1), Wellness programs, Health Savings Accounts, Flexible Spending Accounts, 401 (k), PTO, Promise Hours dedicated to volunteering, Education Reimbursement, Paid Holidays, Fall & Winter Flexible Hours, Employee Discounts and much more! Email Marketing Journey Developer (Hybrid- Greenville WI) The Email Developer will be responsible for designing, coding, and optimizing high-impact email campaigns that drive engagement, conversions, and customer retention. With expertise in HTML/CSS, responsive design, and email marketing platforms, the Email Developer will create visually appealing and functional emails that adhere to brand standards and enhance overall marketing efforts. The base hourly range for this role is \$24.47- \$32.62 per hour. Summary of Primary Responsibilities Email Development: Create, code, and implement responsive email templates using HTML, CSS, and inline styling, ensuring compatibility across various email clients and devices. Campaign Execution: Collaborate with the marketing team to execute email campaigns, including promotional, transactional, and automated emails, from concept to deployment. Email Journey Design: Leverage internal customer data to design and optimize email journeys, ensuring a cohesive and personalized customer experience. Quality Assurance: Perform rigorous testing and troubleshooting to ensure emails render correctly across all platforms and browsers, using tools like Litmus or Email on Acid. Personalization & Segmentation: Work with data teams to implement dynamic content, personalization, and segmentation strategies that enhance the relevancy and effectiveness of email campaigns. A/B Testing: Design and conduct A/B tests to optimize email performance, including subject lines, layouts, and content variations, and analyze results to inform future campaigns. Analytics & Reporting: Monitor email performance metrics (e.g., open rates, click-through rates, conversions), generate reports, and provide insights to improve campaign effectiveness. Compliance: Ensure all email communications comply with industry standards and regulations, including CAN-SPAM, GDPR, and other relevant... For full info follow application link. EEO/AA including Vets and Disabled ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/A7A0035A68CB4E18